Tony Northrup – Who Will Survive the Mirrorless War? Fujifilm is Safe, but Tony Keeps Doing One Error (With Respect to Tony)

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Tony and Chelsea Northrup have updated their mirrorless predictions.

In short, they are most optimistic about Canon and Sony and they also think that Fujifilm is here to stay. About Fujifilm they say:

  • Fujifilm stock are doing great (unlike Nikon stock, which saw a massive long term drop)
  • loyal fanbase
  • when you get used to a Fuji and switch to something else, that something else feels ugly. Fun to shoot Fuji
  • X-T3 sales are really strong
  • Fujifilm said the camera division needs to justify itself with profits
  • cameras are 16% of overall Fujifilm company revenue
  • X-T4 is $1,600. But there are full frame cameras that are same price or cheaper (Nikon Z5 and Canon RP)
  • Fuji should improve AF
  • Fuji has less lens development than other camera brands
  • Tony says Fuji will stay in game and is not worried about its future
  • Fuji will gain market share as Panasonic and Olympus will leave camera industry
  • there will be lots of firmware updates and there will be a smaller GFX100

This is perfectly in line with the mirrorless shipment data we recently published, where Sony, Canon and Fujifilm are on top.

Where Tony is Wrong

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Fujifilm X-S10 Coming with X-T4 alike Selfie Screen

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You guys are really getting better ;).

When we shared the first rumors of the upcoming Fujifilm X-S10, many of you predicted it would have a selfie screen (or let’s call it “vary-angle screen“, which sounds more “professional“).

Well, you were absolutely right.

The Fujifilm X-S10 will indeed have a selfie screen, and to be more precise, the X-T4 selfie screen (not the unique X-T100 screen).

In my opinion, unless you shoot selfie video/photos, the 3-way tilt screen of the X-T3 is the better way to go, as it will always stay nicely centered to your camera and never go in the way of your strap (I wrote about how annoyed I am that my Peak Design strap always covers the X-T4 selfie screen when I tilt it out).

Yep, you can tilt the X-T4 screen inwards to protect the LCD, but a ridiculously cheap X-T4 screen protector will do the same job.

The real advantage of the selfie screen is one, and only one: when tilted inwards, the camera looks even more vintage. And I like that :).

But if you stand behind the camera, and not in front, a regular 3-way tilt screen is just better.

To be fair, as a teacher during COVID-19 times, I must admit the selfie screen on my X-T4 served me very well. But if it wasn’t for that, I’d see no point in selfie screens.

Join our brand new Fujifilm X-S10 facebook group.

Take care,
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Viltrox 56mmF1.4 (vs XF56mmF1.2) Reviews Roundup

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Viltrox started shipping the new Viltrox 56mm f/1.4 via their official storefront (waiting is longer via BHphoto).

Now the first reviews are coming in, and inevitably some compare it to Fujifilm’s XF56mmF1.2.

Down below you can find them all.

Viltrox 56mmF1.4 Reviews

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DPRTV Fujinon XF50mmF1.0 Review: “Unique Bokeh Rendition, but use Standard Electronic Shutter, as First Curtain ES Distorts Bokeh”

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The Fujinon XF50mmF1.0 R WR is overall enjoying very positive reviews.

Sure, there are always those, who might not be familiar with such an extreme lens, so they go out and shoot at f/1.0 at a bright sunny day in super high contrast scenes and then complaint because it shows some fringing or because you can’t work without an ND-filter.

Or when reviewers say the bokeh is not good, and then it turns out they used electronic first curtain shutter, which distorts the look of the bokeh (as you can see from the image above). You should always use the standard electronic shutter (or mechanical shutter) if your goal is to get nice bokeh.

So, some of the “flaws” reviewers notice, are actually not issues with the lens, but faults of those, who use a radical fast lens with the wrong settings in the wrong conditions.

It’s clear: if you go for such an extreme lens, you better know about photography and how to handle specialty lenses like this one.

One of those guys, who know how to master such a lens, are Chris and Jordan from DPRTV, who now have published their hands on review of the Fujinon XF50mmF1.0 R WR.

You can see the video and read a summary down below.

Video + Summary

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RUMOR: Fujinon XF10-24mm F4 MK II Coming in October

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According to our sources (thanks) the previously rumored Fujinon XF10-24mm F4 MK II will be announced in October.

end of the article…

What… you ask me to add a comment? Well, what can I say.

I own the XF10-24mmF4 and I feel Fuji missed 2 big opportunities: it should have been weather sealed, and it should have had a marked aperture ring.

But while I can understand it’s not weather sealed (the XF10-24 was launched before Fuji even had a weather sealed camera on the market), the lack of markings on the aperture ring is one of those big Fuji mysteries that remains unsolved.

Enough said ;)

take care,
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