Fujifilm X Lab “Secret” Development Story of Fujinon f/1.4 lenses and More “Full Power” Lenses Coming in Future (also Zooms)

Share

In episode 22/23 of the Fujifilm X Lab series, Fujifilm managers and engineers gather together to talk about the inside story and what they call the “development secrets” of the new generation fast f/1.4 prime lenses, the “XF18mmF1.4 R LM WR“, “XF23mmF1.4 R LM WR” and “XF33mmF1.4 R LM WR“.

Episode 22 is dedicate to the Fujinon XF18mm f/1.4 R LM WR whereas episode 23 focuses on the Fujinon XF23mmF1.4 R LM WR and  Fujinon XF33mmF1.4 R LM WR.

It’s once again in Japanese and we rely on the automatic Google translation tool, which is far from optimal. I went through this pain for you and summed it up below. However, if any Japanese FR-reader has the time and would like to make a better translation for us, feel free to drop it down in the comments or send it over to me at fujirumor@gmail.com.

With that said, down below are the key points of the video as we as the video itself.

Share
** CLICK HERE to Read the Rest of the Article **

Look Apple, also Fujifilm Can Make Cool Ads ;)

Share

I have always admired the incredible creativity US companies and people have when it comes to create giant, inspiring and exciting shows, may it be for ads, movies and what not.

The latest Apple event, where they unleashed their powerful new MacBook Pro computers is an example of this creativity applied to new product launches. Gosh, I was so pumped for the event, more or less the same excitement I felt when I received my first beer at the Oktoberfest ;).

It’s the total opposite of our Fujifilm X summits, where in a dry tone Japanese managers soberly present the latest Fujifilm X and GFX gear.

Different cultures, different presentations.

But there was one moment during the Apple event, that went particularly under my skin: the MacBook Pro M1 Pro/Max video ad, which you can see down below.

And you know what?

It did remind me a bit of the ad Fujifilm made for the Fujifilm GFX100S, which you can also find below.

Sure, different budgets allow for different special effects, but I wanted to give credit to Fujifilm for at least trying to release an inspring ad. My favorite Fujifilm ad though remains this one. ;)

So, this was a little excursus in the marketing world (which Fujifilm managers said back in 2018 to be one of their weak spots compared to Sony).

We will soon focus again on rumors, don’t worry about that. Just follow FujiRumors, we are going to have lots of fun soon ;).

Share

DxO PhotoLab 5 and FilmPack 6 Released with Support for Fujifilm X-Trans Sensor Cameras

Share

DxO has just announced Beta support for Fujifilm cameras sporting an X-Trans sensor with the new DxO PhotoLab 5 and DxO FilmPack 6 (launch discount available).

Down below you’ll find the official press releases.

The supported Fujifilm X-Trans cameras so far are:

  • Fujifilm X-E2 / Fujifilm X-E2S / Fujifilm X-E3 / Fujifilm X-E4 / Fujifilm X-H1 / Fujifilm X-Pro2 / Fujifilm X-Pro3 / Fujifilm X-S10 / Fujifilm X-T1 / Fujifilm X-T2 / Fujifilm X-T20 / Fujifilm X-T3 / Fujifilm X-T30 / Fujifilm X-T4 / Fujifilm X100F / Fujifilm X100T / Fujifilm X100V / Fujifilm X70

All DxO Software

Press Releases for DxO PhotoLab 5 and DxO FilmPack 6

Share
** CLICK HERE to Read the Rest of the Article **

Fringer EX-FX (Pro) II Smart Autofocus Adapter Firmware 2.10 Released

Share

Fringer has released firmware 2.10 for the Fringer EF-FX Pro II and Fringer EF-FX II smart autofocus adapters.

Main improvements include:
Version 2.10

Please download firmware file and release notes from official website and update your adapter according to the instructions in the release notes or user’s manual.

Meanwhile, Fringer also released a new firmware (v3.50) for the old generation of EF-FX Pro and EF-FX. Duo to the resource limitations, new lens data are not added. But those bug fixes are included. Please refer to the descriptions on the official website for more details.

Share

34 Fujifilm Products Won the “Good Design Award” achieving the Most Awards for the Third Consecutive Year

Share

Fujifilm has been awarded with 34 Good Design Awards for a wide range of products, from software, to X-Ray products to projectors and of course also X/GFX gear.

As for the camera gear, here are the winners:

Press Release

Share
** CLICK HERE to Read the Rest of the Article **