thedailybeast

There must be something right with the Fuji’s, if (like Ara Güler) even the probably worlds highest-paid celebrity photographer, Annie Leibovitz, decided to buy one! And we welcome also Prince Harry to the Fuji X-shooter club.

It looks like both chose the X100 series. I doubt that, but just in the extremely remote case Annie Leibovitz or Prince Harry are reading this, I’d be glad to host here on FR the story about why you decided to get a Fuji X camera.

For me it’s no big surprise that they went for the X100 series… Why? Well, please pardon me a little digression (but aren’t digressions the essence of every conversation ;) ?).

A few years ago I’ve read Jonathan Franzen’s book “Freedom” (a good read, especially Patty’s biography chapter). Patty is a women with all the freedom to do what she wants. But, in fact, all this accumulation of possibilities, all these chaotic opportunities, make her unhappy (and depressive).

Long story short: do you know when she really starts to feel better? It’s when she takes her decisions. For Patty, making a choice (and therefore reducing her possibilities) was extremely liberating.

And I think that’s what makes the X100 series so fascinating. Sure, this camera reduces your opportunities (one lens / focal length), but at the same time it liberates you: no time lost with changing lenses, no distracting thoughts about which focal lenght to use, no extra weight to carry around. Nothing else to worry about than to get that shot with the one camera / lens you hold in your hands… and let your creative energy flow.

Sometimes, reducing your possibilities doesn’t mean reducing your freedom, but, on the contrary, you increase it… and I ask you, dear X100/S/T shooters, if you experience this kind of freedom too, when you use your camera.

thanks for all the links, guys!

I wish you a great weekend,
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X100S (save $450 – black version): BHphoto (free SD card and bag)
X100T – USA: BHphoto  / AmazonUS / Adorama / EUROPE: WexUK / WexDE / PCHstore / AUSTRALIA: CameraPro

image courtesy: telegraph / dailymail / spiegel.de

The big Fuji X-series firmware updates are now ready to be downloaded at the Fujifilm Support Page here.

The biggest update is definitely the one for the Fujfilm X-T1… X-T1 owners can bascially download, for free, a complete new camera. X-E2 owners will get Classic Chrome, Interval timer shooting, WiFi remote control and a new (and very useful) AF+MF function. The latter update is available also for X-E1 and X-PRO1.

And now, dear X-shooters, download the new firmware and get acquainted quickly with the new features of your camera… X-mas is near, and you should be ready to take advantage of the new potential of your X-series camera.

And to Fujifilm just this: thank you. It’s an amazing X-mas present :)

– FUJIFILM X-T1 : Version 3.00
– FUJIFILM X-E2 : Version 3.00
– FUJIFILM X-Pro1 : Version 3.40
– FUJIFILM X-E1 : Version 2.40

To learn more about the new features coming with this big firmware update, read Rico’s trilogy, Using AF+MF,  Using Camera Remote and X-T1 Firmware Version 3.00.

NOTE: If you have problems to see the new firmware versions, then you probably have to clean the cache! The easiest way is described in Rico’s X-pert corner post “Tips for Updating your Firmware”: “just delete your browser cache or force your browser to reload and refresh the page by, for example, holding the Alt or Option key while clicking on Reload.”