Confidential Guide Reveals who the Fujifilm X-E5 is For — and the X100VI Key Role in Its Appeal

I have received (thanks) the confidential “Fujifilm X-E5 first look guide” that has been distributed two weeks prior to the announcement to the press and retailers.

I will share it for all of you below.

I will highlight only one part of the document: the one where Fujifilm explains who this camera is for. If you want to see the full document, check out the screenshots below.

The primary target audience for FUJIIFLM X-E5 are experienced photographers. Many will be looking for a second Fujifilm camera body, or will recognize that X-E5 offers the perfect blend of X Series benefits: classic design, portability, straight out of camera image quality. Others may already own an X-E camera and/or have experience of film photography. For this group, the camera will be an everyday carry, used for a variety of image making and likely to be paired with a compact prime or smaller zoom lens.

FUJIFILM X-E5 will also find favor among newer photographers keen to document key life stages, such as travel or starting a family. This demographic will be less knowledgeable from a photography perspective but will value the aesthetics and size of the camera. These users will potentially be drawn to the Fujifilm brand by the popularity of X100VI – with which the X-E5 shares a similar design and style – as well as the interchangeable lens capability.

I dare to spread a theory: without the incredible success of the X100V and X100VI, the Fujifilm X-E line would have been axed. Change my mind ;).

In any case, not only the Fujifilm X-E line is back… but it’s back with its by far best model ever, the Fujifilm X-E5.

X-E5 Guide

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When Will Fujifilm Launch the 6th Generation Platform? A Data-Based Prediction

When I shared my Fujifilm 2024 – What’s Coming overview, many readers asked why the Fujifilm X-T6 was missing from the list.

In this article, I tried to explain why I believed a Fujifilm X-T6 would not launch in 2024 — and indeed, it didn’t.

But shortly after publishing that video, more questions rolled in — including ones like what about the Fujifilm X-H3 or X-H3S?

And since the same questions keep coming in my inbox, I thought it might be time to discuss it here on FujiRumors.

First of all, instead of asking when this or that specific camera might come, I think there’s a more important question we should be asking:
When will Fujifilm launch its 6th generation platform?

Assuming future models like the Fujifilm X-T6, X-H3, X-H3S, X-T60, X-Pro4, X-S30 and others will all be based on this 6th generation platform, the real question becomes:
How long does Fujifilm typically take to refresh its sensor/processor platform?

Let’s look at the historical data:

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Updated Price Increase List for Fujifilm Gear Starting August 1

We have now received an updated list of the Fujifilm price increases starting August 1st, which includes the new price for the 11 GF lenses missing in our previous report and also these accessories are added to the list.

NOTE: some stores say they won’t honor the old price for all gear ordered today but shipping after August 1st (we reported here). We don’t have statements of BHphoto & Co in this regard. In any case, it’s best to order now and get it shipped tomorrow, or at least hope your store will honor the current price. If you don’t find it in stock at BHphoto & Co, check out Amazon where many official Fujifilm retailers also sell their gear. You might have better luck there.

LIST OF PRICE INCREASES

X Cameras – New Price Starting August 1

GFX cameras – New Price Starting August 1

X Lenses – New Price Starting August 1

GF Lenses – New Price Starting August 1

Accessories – New Price Starting August 1

Fujifilm Price Increase Confirmed – Unshipped Orders at Old Prices Could Be Canceled August 1st

We previously reported that Fujifilm will raise prices on August 1. Now we have the first confirmation: the U.S. store Capture Integration writes:

Fujifilm will increase all products on August 1st. Importantly, all pre-existing orders will be canceled at the older prices. NO CURRENT orders will be honored at pre-tariff pricing. Price increases range from 7-11%. Most notably…”

FujiFilm GFX100 II up 11%
FujiFilm GFX1000 RF up 10%
FujiFilm GFX100S II up 8%
GF Lenses all up 7-9%

Not mentioned is X series gear, which will go up too.

IMPORTANT NOTE: We don’t yet know if this policy applies only to Capture Integration, or if other retailers like B&H Photo will also refuse to honor current prices for gear ordered now but shipping after August 1.

RECOMMENDATION: See it in stock? Buy it now. If not, order anyway and hope the store honors current pricing. Worst case? They cancel your order.

DON’T LOSE HOPE: If you can’t find gear in stock at B&H or similar stores, check Amazon—many official Fujifilm retailers also sell through Amazon, so you might find items there that are out of stock elsewhere. To see which stores are authorized Fujifilm dealers, check the official Fujifilm USA list here.

LIST OF PRICE INCREASES

X Cameras – New Price Starting August 1

GFX cameras – New Price Starting August 1

X Lenses – New Price Starting August 1

GF Lenses – New Price Starting August 1

We have the new price for 9 GF lenses. The other 11 lenses will get also a price increase according to Capture Integration.

Accessories – New Price Starting August 1

via captureintegration