Fujinon XF23mm f/2.8 Lens Coming in Black and Silver

At a time when Fujifilm continues to discontinue silver-colored lenses, the upcoming Fujinon XF23mm f/2.8 pancake lens will buck the trend by launching in both black and silver versions.

Discontinued Silver XF/XC Lenses

Follow FujiRumors on PatreonFacebookInstagramRSS-feedYoutubeFlipboard and Twitter

RUMOR: Fujifilm GFX Eterna Full Announcement in September

Back in 2024 Fujifilm has announced the development of the following gear

Since then Fujifilm has released several tidbits about the Fujifilm GFX Eterna at the various trade shows.

But when will we get the full announcement?

Well, back in January 2025 an anonymous source told us it could happen June 5-8 at the Cine Gear Expo.

I did warn you to take it with a grain of salt, and I did tell you I’d give you an update on this as soon as I can.

Well…. now I can give you an update. :)

According to our trusted sources, the Fujifilm GFX Eterna should be announced in September.

We are talking of full announcement, with full specs, pre-orders and all that stuff.

But this does not mean we won’t get more details soon, and Cine Gear Expo could be a good opportunity to showcase more of the upcoming Fujifilm GFX Eterna.

Follow FujiRumors on PatreonFacebookInstagramRSS-feedYoutubeFlipboard and Twitter

BREAKING: Fujifilm XF 23mm F2.8 Pancake Lens Coming June 12

When Fujifilm showed us the shape of a possible XF23mm pancake lens, they had two version, one a bit longer and one ultra compact.

Well, I guess we can now say they went for the ultra compact version.

In fact, according to our trusted sources, the new pancake lens coming June 12 will be the Fujinon XF 23mm f/2.8.

As a very happy owner of the Fujinon XF27mmF2.8 R WR, I think it is a great move to keep the lens as compact as possible and give it an f/2.8 aperture.

But feel free to share your thoughts in the comments.

Follow FujiRumors on PatreonFacebookInstagramRSS-feedYoutubeFlipboard and Twitter

RELAX: The Fujifilm X-E5 Film Simulation Dial Doesn’t Replace Any Existing Dial

We just told you that the Fujifilm X-E5 will have a film simulation dial.

Well, our sources would like to clarify one thing: the film simulation dial will not replace any of the current dials found on the X-E4.

That means you’ll still get all the classic, tactile controls we’ve come to love from the X-E line—dedicated dials for shutter speed and exposure compensation, just like on the X-E4, X-E3, and earlier models.

So don’t worry: nothing is being taken away. Fujifilm is just adding something new without removing what already works so well.

Now, I know some of you aren’t fans of the film simulation dial. I get it, it’s a controversial one.

But as I have said before (as you can read here) on the Fujifilm X-T50 for example I prefer having the film simulation dial over the drive dial. And I think the film simulation dial is perfect for the Fujifilm X-M5, too.

And to those who ask: “Why do we need a dedicated dial for film simulations?” — I’ll counter with: Why do we need a dedicated dial for shutter speed, ISO, or exposure compensation? Technically, all of that could be assigned to command dials or function buttons.

The truth is, dedicated dials aren’t a photographic necessity—they’re a design choice. Their value lies not in their function alone, but in how they shape your shooting experience. Whether a dial makes sense depends entirely on how you shoot and what kind of interaction with the camera you enjoy.

Fujifilm’s thinking seems to be: if they can offer one more direct and intuitive way to access film simulations—without removing any existing dials—why not do it?

Look, I’d have hated it if, let’s says, the shutter speed dial had been sacrificed for the new film simulation dial. But that’s not the case and I am fine with having the film simulation dial in addition to the existing classic controls.

So keep in mind: our trusted sources confirm that no classic X-E control has been removed. So you can look forward to the Fujifilm X-E5 knowing it still honors the design philosophy that makes the X-E series so beloved.

X-E5 Specs – Rumored

Follow FujiRumors on PatreonFacebookInstagramRSS-feedYoutubeFlipboard and Twitter

Fujifilm X-E5 Coming with Film Simulation Dial

First came the Fujifilm X-T50.

Then came the Fujifilm X-M5.

And because it has been so successful, Fujifilm won’t stop it there.

In fact, according to our trusted sources, the Fujifilm X-E5 will also feature a dedicated dial for film simulation control.

X-E5 Specs – Rumored

Follow FujiRumors on PatreonFacebookInstagramRSS-feedYoutubeFlipboard and Twitter