Fujifilm 2023: Can it Beat the Amazing 2022? A Look at What’s Coming (for sure) and What we Hope for

Fujifilm was the most busy camera brand of all in 2022.

They have released three higher end camerasfour XF lenses and one GF lens. Plus some accessories, such as the legendary cooling fan and the TG-BT1 Tripod Grip.

Now the question is: can the Fujifilm year 2023 match the year 2022 in terms of product launches?

Well, let’s look at it.

LENSES in 2023

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Fujifilm X-Pro3 Discontinued but Not Because Fujifilm X-Pro4 is Coming – REPORT

Some reports are appearing that indicate how the the Fujifilm X-Pro3 has been discontinued.

The first one comes from India, where a fellow X shooter looking for an X-Pro3 spoke to a Fujifilm distributor, who was informed by the regional Fujifilm sales person that the Fujifilm X-Pro3 is discontinued [see screenshot above].

Another report comes from a Swiss Fujifilm shooter, who got told the same by a Swiss distributor (X-Pro3 no longer in production), with the addition that no Fujifilm X-Pro4 is in the pipeline.

Speculations are rising, and so far here are the options I see.

  1. Fujifilm X-Pro4 is coming
  2. Fujifilm X-Pro3 simply is not selling well enough anymore and the parts shortage that is still going on forced Fujifilm to stop production on lower selling models
  3. The class action lawsuit the X-Pro3 is suffering is forcing Fujifilm to stop production

What’s your most likely scenario?

If you ask me, I’d go for Nr.2. But the option that would make me most happy is the Nr.1 of course :)

Fujifilm X-Pro3: BHphoto, AmazonUS, Adorama

Viltrox 75mm f/1.2 Announcement December 25/26 – Promo Video Online

FujiRumors already told you a couple of days ago that the Viltrox 75mm f/1.2 Pro AF X Mount lens will be announced around Christmas (includes sample images).

Now we have a more precise date for the announcement: it will be announced on December 26 according to posts Viltrox made on Weibo.

December 26 is of course for China. Depending on the time of announcement, there is also the possibility that it could be December 25 in Europe and USA.

Viltrox 75mm f/1.2 Sample Images and Announcement Around Christmas

Xing Liu is one of the guys testing the upcoming Viltrox 75mm f/1.2 on the 40MP Fujifilm X-H2 and he is now teasing us by sharing sample images.

He says “sharpness is crazy. It might be even sharper than Fujifilm lenses” and that announcement will be around Christmas.

You can see the samples down below and check out his youtube channel here.

We have already told you the price of this lens as well as shared product and sample images in this article.

These are Your Top X and GFX Camera Wishes for 2023 – and They are Quite Clear on What You Want!

I’ve looked at the results of your future X camera wish and future GFX camera wish.

Here they are… and what they tell us.

X series

  1. X-Pro4 with 40MP
  2. X100V with 40MP
  3. X-Pro4 with 26MP stacked

GFX gear

  1. GFX100R with 102 MP BSI stacked sensor
  2. GFX100T with 102 MP BSI stacked sensor (the X-T styled GFX concept)
  3. GFX100S with 102 MP BSI stacked sensor

Conclusion for X series

There is a tendency to prefer more megapixel over more speed. And as a Fujifilm X-T5 owner myself, I can understand why: the X-T5 is plenty of fast enough for most of us thanks to the brand new processor. Plus, the 40MP sensor gives us the best dynamic range on any X series camera.

But most importantly, the list is dominated by rangefinder cameras.

So, after a year full of DSLR styled cameras (X-T5, X-H2 and X-H2s), people are hungry to see something happening on the rangefinder front… and I am totally with you guys!

Conclusion for GFX series

Stacked sensor makes the top of the list. Which means that contrary to the X series, for the GFX series people desire more speed rather than more resolution.

List of Fujifilm Related Gear launched in 2022