Fujifilm X-Half Coming with about 10mm lens and f/2.8 aperture

When we leaked the very first image of the Fujifilm X-Half, the resolution was quite low and some parts of it were hidden behind red markings.

For example, we could not read the focal length of the lens and only badly read its aperture.

But today I can be more specific.

The Fujifilm X-Half will come with an around 10mm lens and an f/2.8 aperture. That’s according to our trusted sources.

Considering it sports a 1″ sensor, this means it is a about 27mm FF equivalent lens.

Rumored Specs

Fujifilm X-Half Coming with New “Film Roll Mode” and This is How it Works

The Fujifilm X-Half will be quite more experiential than what we think.

Not only will it be a digital half frame camera, and we explained how it works here.

It will come with other new concepts, one of them we can explain to you today.

The Fujifilm X-Half has a mode that, when enabled, will not allow you to change settings or see pictures before your reach a certain number of pictures (for example 36 pictures).

Now, I don’t know how Fujifilm is going to call this mode, but I’ll call it the “film roll mode”, because, like shooting on film, you can’t review your images immediately or swap rolls after each shot.

Rumored Specs

 

LEAKED: Fujifilm X-Half US Dollar Price (but Pre-Tariffs)

So, Fujifilm is now teasing a new camera with the phrase “Half the Size, Twice the Story“.

This is old news for FujiRumors readers, since it’s months now that we tell you that Fujifilm will launch a half frame camera with 1″ sensor and that it will be called Fujifilm X-Half.

But what we haven’t leaked so far is the price.

So let’s do it today.

According to our sources, the price for the Fujifilm X-Half was set at around $700.

But ATTENTION: this was the price set BEFORE Trump announced the huge tariffs.

We know:

The Fujifilm X-Half is made in China. So it will be subject to 145% import taxes (as it stands now).

So let’s do the math: 700 USD + 145% = 1,715 USD.

I don’t know the value of the X-Half at import, but if it would be around $500, that would still make bump the price to 1,225 USD.

In short: the Fujifilm X-Half will be impossible to sell in USA for that price.

Unless Fujifilm works out some magic to absorb or bypass tariffs, or if tariffs aren’t removed between now and May 22 when the announcement happens, I would not be surprised if Fujifilm would simply not sell it in USA initially.

NOTE: I always keep track of every rumor I share, so at the end of the year I can see how many I got right or wrong. This time I will put this rumor in a section “not in ranking”, because tariffs are a crazy variable and I am sure that not even Fujifilm US itself knows if they’ll be able to sell it for $700 on May 22 (as they planed) or not.

Rumored Specs

Fujifilm X-Half Announcement on May 22 at 1AM New York Time (7AM Berlin Time)

Fujifilm started to officially tease the upcoming Fujifilm X-Half camera, as we reported here.

Well, we now can share time and date of the announcement.

The Fujifilm X-Half will be announced May 22 at 1AM New York time (7AM Berlin time).

Rumored Specs

First Official Fujifilm X-Half Teaser Launched

Fujifilm has just published a video (see below) with the first teaser of a new camera and the catchphrase “Half the Size, Twice the Story“.

It is the long rumored Fujifilm X-Half, although in the comments to the various posts Fujifilm made I read about Fujifilm X-Pro4 (or X-Pro5) and Fujifilm X-E5 speculations.

But “Half Size, Twice the Story” perfectly matches with the way the camera operates and we explained it here.

How long until the announcement?

I don’t know. But as a reference, with the Fujifilm GFX100RF the announcement (March 20) happened about 2 weeks after the first teaser on March 6.

If we apply this to the Fujifilm X-Half, then it means the announcement could happen in very early May. But that’s not a rumor, just a speculation based on how Fujifilm managed teasers in the recent past.

Rumored Specs