Fujifilm X-T6 Coming in September: Listed by Fujifilm Shop Vietnam — But the Listed Specs Are Concerning

We know the Fujifilm X-T6 is coming in Septmber 2026.

And apparently also the Fujifilm Shop by X Camera in Vietnam is getting ready for it, since they have already a dedicated page up here.

The shop writes: “The product has not been officially launched, the information is for reference only“.

So what is there “reference” they give us?

Well, a 40MP X-Trans VI sensor (which can make sense), an X Processor 6 (which makes sense) and they say it will feature a fully articulating LCD screen, since that’s a “superior design” over the 3-way tilt screen of the Fujifilm X-T5.

Now, attentive followers might have noticed some shots of me making wise use of the fully articulating screen of the X-T4, so much so that some wondered if now I have become a selfie screen lover.

But rest assured: the 3 way screen is all I want. Yes, there might be rare occasions in which the selfie screen turned out to be handy. But for 1 shot I found a good use for it, there were other 999 shots I just did not like it.

If the Fujifilm Shop Vietnam is right with their “reference“, and the X-T6 will come with a fully articulating screen, then this would either mean that:

  • Fujifilm has bend to the will of influencers who make a living out of filming themselves
  • the Fujifilm X-H line has been canceled and the X-T* line has to go back being the flagship

Now, we explained how the Fujifilm X-H line actually saved the Fujifilm X-T5. In short: after the shock of the horrible X-H sales, Fujifilm paused the X-H line and the X-T line had to become the new flagship, with all the problems that come with it: a bigger body, heavier and a fully articulating screen. All features that are not part of the original X-T DNA. Luckily the X-H2 came along, took over the flagship role again and the X-T5 could go back being what it was always meant to be: a wonderful camera mainly for stills photographers.

A guy on YouTube explained it perfectly in the video below ;).

So guys, I will make it now a top priority to try to find out which type of screen the Fujifilm X-T6 will use. If I have any update, I’ll share it here on FujiRumors. So definitely stay tuned.

X-T6 Specs as ber Fujifilm Shopt Vietnam

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Fujifilm 2026 – What to Expect from Fujifilm

What can we expect from Fujifilm in 2026?

Well, in 2025 we have actually shared a few rumors that give us a glimpse in what will come.

For example, the time has come for Fujifilm to launch the 6th generation platform. But there is more to come.

So let’s do it like this. First we take a look at the rumors, and then we’ll make a few speculations.

What’s Coming in 2026

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These Are Fujifilm’s Favorite Months to Announce New Cameras

When does Fujifilm Usually Announce New Cameras?

As we have seen here, 2026 could potentially be a huge year for Fujifilm.

But the big question now is: when will all that good stuff come?

To get a clearer picture, I went back to 2018 and analyzed which months Fujifilm announced its cameras. Based on that data, the months below are ranked from most popular to least popular in terms of camera announcements.

In Months:

  • September: 7 cameras
  • May: 7 cameras
  • January: 5 cameras
  • February: 5 cameras
  • October: 3 camera
  • July: 1 camera
  • March: 1 cameras
  • June: 1 cameras
  • November: 1 cameras
  • April: 0 cameras
  • August: 0 cameras
  • December: 0 cameras

So, September and May are the hottest months.

However, if we look at quarters, then we get a slightly different picture.

In Quarters

  • Q1 – January to March – 11 cameras
  • Q2 – April to June – 8 cameras
  • Q3 – July to September – 8 cameras
  • Q4 – October to December – 4 cameras

The first three months of the year are usually the hottest period for camera releases. And that’s no coincidence.

The Japanese fiscal year ends on March 31, and Fujifilm has a long history of launching high-selling cameras before that deadline. The reason is simple: strong product launches before the end of the fiscal year help Fujifilm present better sales numbers to investors in the final annual report.

In other words, if Fujifilm has a camera it expects to sell well, the January–March window is often when it makes its move.

In Semesters

  • first half of the year – 19 cameras
  • second half of the year – 12 cameras

The first half of the year clearly wins.

Conclusions

If past years are a reliable indication of Fujifilm’s future, then we should expect a strong first half of the year — with the first three months being especially active.

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One Cheap Camera to Rule Them All… in 2025

The camera world has changed.

I feel it in the streets.
I see it in the camera stores.
I read it in the financial reports.

It began with the forging of the great Ten Cameras of 2025.

Four top spots were taken by Fujifilm, the most inspiring and beautiful among all cameras.

Two were taken by Ricoh, immortal and clever in keeping their camera business alive against all odds.

Three were taken by Nikon, Canon, and Sony, who above all else desire to be kings of full frame.

But they were all of them deceived…

For another camera was made.

In the land of New York, among dust-covered factory machinery in Rochester, the Darkroom Lord Kodak forged, in secret, a master camera.

And into this camera, Kodak poured low costs, mass production, and an unrelenting will to flood the market.

One cheap camera to outsell them all.

  1. Kodak PIXPRO FZ55
  2. Fujifilm X-M5
  3. Nikon Z5II
  4. Fujifilm X-E5
  5. Fujifilm X half
  6. Fujifilm X100VI
  7. Ricoh GR IV
  8. Ricoh GR IIIx
  9. Sony A7CII
  10. Canon EOS R6 Mark II

In other words: these are the ten best selling cameras in Japan in 2025 at Mapcamera.