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Recently I reached out to another website and asked them if they could kindly quote FujiRumors, when they report about rumors they read on FujiRumors and share on their website.

The website said they won’t quote FujiRumors, because linking to other sites is not good for google SEO search engine results.

Well guys, this is not my philisophy. To me, the community and the best possible service to you comes first of all. This is why I will keep up making miXed zones, which not only cost me a TON of time, but also influence negatively my Google search results.

But I frankly don’t care. I keep up running FujiRumors with the same spirit of the very first day, when I had almost no readers. It’s about people, like me, who have fun with Fuji cameras, and it’s about sharing your work and Fuji love here on FujiRumors, giving you the visibility you deserve.

So don’t worry… may my google search results go to the cellar, I don’t care. Everything I care of is the community… so keep up sharing with me… you will be featured on FujiRumors :)

So here is another miXed zone :)

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Fujifilm Instax SQUARE SQ10 Firmware Update

The Fujifilm Instax Square SQ10 just received the following firmware update.

Details of the upgrade – Ver2.0

  1. Add the “Part color” function
  2. Shorten the time from the start of autofocus to shooting (approx.30% faster).
  3. Edited images (such as Photoshop) can also be printed from ver. 2.0.
  4. Automatically switch from playback screen image mode to the shooting mode in a few seconds
  5. Add the function to delete the print history
  6. Display the Illustrations of auto printing setting when user switch on

The square format is putting Fujifilm in trouble right now, because Polaroid says its borders look essentially identical to the iconic design of the original Polaroid film. Read the full report here.

Fujifilm Instax Square SQ10: BHphoto, Adorama, AmazonUS
Fujifilm Instax Square Film: AmazonUS, BHphoto, Adorama
Fujifilm Instax Share SP-3: AmazonUS, BHphoto, Adorama

Polaroid Originals: AmazonUS, BHphoto,
Polaroid Zip Mobile Printer: AmazonUS, BHphoto, Adorama

Fujinon XF80mmF2.8 Macro Now Shipping

BHphoto is now shipping the Fujinon XF80mmF2.8 1:1 Macro.

The official shipping embargo is November 30, but I guess given the XF80 support firmware that has just been released for 11 Fuji X cameras, stores might have received permission from Fujifilm to ship it earlier than originally planed.

Thanks to the FR-readers for letting me know :)

Fujinon XF 80mmF2.8 In Stock Check: USA: BHphoto, Adorama, AmazonUS, FocusCamera EU: AmazonDE, AmazonUK, WexUK, PCHstore AUS: CameraPro

Fujifilm X-T20 Firmware Postponed: “Update More Complicated Than Expected” says Fujifilm Netherlands

As you know, Fujifilm announced that in late November, the Fujifilm X-T20 will get a firmware update, that will allow you to use the touch screen in EVF mode. In fact, the official Fuji news here still says it will be available in late November.

However, that might change soon.

FR-reader Özgür contacted Fujirumors (thanks), and told us that Fujifilm Netherlands informed him via facebook here the X-T20 firmware update has been postponed. They say (translated by a Dutch speaking FR-reader)

“The update appears to be more complicated that initially anticipated and has been temporarily delayed, however, it is sure that it will come. It is important, of course, that this update works well without problems or errors.”

FujiRumors already reported about some technical difficulties with the X-T20 firmware update a few weeks ago. Now, the X-T20 will continue to be covered with Kaizen love for as much as possible, but Fujifilm has to invest a considerable amount of time and money into proper coding.

I have asked Fujifilm Netherlands in the comments on facebook, if also the X-T2 firmware will be delayed, and they answered here:

“For as far as we know the date for the X-T2 FW update will remain the same“

And in the meantime, today 11 Fujifilm cameras got a firmware update. It only adds support for the upcoming XF80mm macro, but we explain here, why should update your camera anyway, even if you don’t plan to buy the XF80.

And again, here are all the download links for the 11 Fuji cameras

And here are our facebook communities

Fujifilm Releases Firmware Updates for 11 Fuji X Cameras

11 Fujifilm X series cameras just got an update to support the Fujinon XF80mm 1:1 macro. The lens itself will be released on November 30

The compatibility is added with XF80mmF2.8 R LM OIS WR Macro. The accuracy of AF function is improved when the lens is attached.

Not included in the updates are the Fujifilm X-T2 and X-T20 (which will get an update in “late November”), X-Pro2 (to be updated “late December”) and X-E3 (X-E3 Firmware Rumors here).

FUJIRUMORS RECOMMENDS: update your camera in any case, even if you do not plan to get the XF80mm. Fujifilm often implements “undocumented fixes“, which can be as small as a typo in the menu, but also more significant bug fixes and improvements.

Fujinon XF 80mmF2.8 Macro: BHphoto, Adorama, AmazonUS, FocusCamera

Facebook Fuji X Communities

Tips for Updating your Firmware