Fujifilm GFX

Hugh Brownstone had a half an hour chat with Fujifilm manager Justin Stailey. It’s an interesting and relaxed talk at a glass of beer, I invite you to check out here.

For those in a hurry, here are some key points from what the Manager says:

Fujifilm GFX 100

• 100 MP sensor
• IBIS, because 100MP is sensible to vibration
• 4K @ 30P with full sensor readout (no crop). No pixel binning. It’s gonna be compressed in some shape or form
• price under/around $10,000
• 100% phase detection coverage, but lenses with lots of glass are heavier to move, so it’s never going to have as fast AF as APS-C
• coming first half 2019

Fujifilm Color Science

• metric color is different from memory color. Velvia was designed to make things look the way your mind remembers it (memory color). It’s interpretation, it’s how your brain sees it versus what was really there
• one of the long time Japanese engineers at Fujifilm responsible for Velvia film simulation development, did actually also develop Velvia film in the past

Mixed Talk

• new age of mirrorless is starting, since more player are in the market. The acceptability of mirrorless has increased now. Fujifilm focuses on what they do best, APS-C for sport, action and video, and Medium Format for portrait and fashion
• pixels on GFX 50R and GFX 50S are bigger than full frame. Bigger pixels capture more light
• sensor, lenses, processor, color science, the whole package
• he does not like that photokina will take place every year in spring, right after CP+. A 2 years circle was better and Fujifilm has organized their announcements also according to photokina
• just because we announced X-T3, it does not mean that the X-T2 is worst now. Photographer makes more difference than the gear
• some dealers in USA already make more than 50% revenue by selling mirrorless

Hugh Brownstone youtube – Fujifilm GFX 50R hands on and first thoughts