Surprise in Japan (?): Fujifilm X-M5 Outsells Fujifilm X-E5 – But the True APS-C King Is Another One, and It Calls for Fujifilm X80
Mapcamera, the largest retailer in Japan, published its sales ranking for September:
- Ricoh GR IV
- Fujifilm X-M5
- Fujifilm X-E5
- Ricoh GR IIIx
- Canon EOS R6 Mark II
- Sony α7C II
- Sony α7IV
- Hasselblad X2D II 100C
- Canon EOS R5 Mark II
- Nikon Z f
It’s interesting to note that the Fujifilm X-M5 was able to outsell the Fujifilm X-E5. But there is a reason for that: probably also in Japan the most sold version was the Fujifilm X-E5 with XF23mmF2.8 kit lens, and that combo is mostly unavailable also in Japan.
Also, for several months now the Fujifilm X half was on the top positions of the ranking, but now it disappeared from the top 10.
The true king of the ranking remains the Ricoh GRIV, who jumped on top of the ranking. It’s just more puzzling why Fujifilm has not yet kicked out an X80, which would be its most logical competitor.
- Wake Up, Fujifilm: Ricoh GR IV Pre-Orders Soar, Monochrome on the Way – Where’s the X80 and X-Pro Monochrome?
- Final Call for Fujifilm X80: Closing the Gap between Premium Smartphones and X100VI
- Fujifilm X-M5 vs X80: Has the X80 Dream Just Been Shattered?
via digicame-info






