Is Fujifilm X Really a Professional System?

Here is my Fuji gear minus one lens that is in for repair because it fell apart in my hands. This is just the major gear. I’ve also got all kinds of accessories, batteries, 3rd party flash units, and filters all purchased just for my Fuji system. Read on to find out why, as a full time professional, I’m not feeling confident in this system for professional use.

Looking beyond the gear

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by Joel Wolfson

I admit to being a bit of a Fuji fanboy. I have to be in order to put up with all the quirks and inconveniences of the Fuji X system. I believe it is this unconventional approach by Fuji that results in their growth and dedicated following.

But there is more to meeting my needs as a professional photographer than just having cameras with the right features and an array of lenses. So here’s why I question Fujifilm’s X-System as meeting my professional needs:

Before I bought my first X-Pro2 or made any commitment to the Fuji system, I called the Fuji service center and asked if they had a professional service program like the excellent ones from Sony and Canon. They said they have had a big demand for it and expect to have it in the next few months. This was 2 ½ years ago and so far there isn’t one, except for the GFX system (even Fuji told me that only a small fraction of pros using Fuji cameras use the GFX system.)

At that time I thought to myself that the X-Pro2 appeared well made and the lenses had a good feel to them and I could probably live without the pro service for a few months. I ultimately bought another X-Pro2 so I could always have two different lenses ready and also to have a backup. In my 33 years of professional shooting I never had a lens fail from normal use so I didn’t worry about that part of it.

I’m disappointed in the failures

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Aurora HDR 2018 ver 1.2.0 Adds Fujifilm X-H1, X-E3, X-A5, X-A20 Support and Overall Speed Improvements

Aurora HDR 2018

Skylum just released Aurora HDR 2018 ver. 1.2.0.

This is a free update for all current users of Aurora HDR 2018. This update focuses on making the workflow faster and more efficient from beginning to end.

Here are the most essential changes

  1. Speed boost for editing and adjusting. We’ve dramatically increased performance across all areas of Aurora HDR 2018 1.2.0 on Windows and Mac.
  2. Fast single-file opening. With an improved image processing engine, Aurora HDR is now much faster when opening single files.
  3. Loupedeck integration (Mac version only). Now, users can quickly process photos in Aurora HDR using physical dials, knobs, and keys.
  4. Batch processing (for Windows). Aurora HDR 2018 1.2.0 will allow Windows users to edit a large number of photos simultaneously.
  5. Better memory management. Aurora HDR 2018 1.2.0 is also optimized to make better use of memory, with more intelligent memory management and improved stability.
  6. Windows version catches up to Mac version. Windows users will receive a flip/rotate tool, bringing Aurora HDR for Windows more in line with its macOS counterpart.
  7. Aurora HDR now supports more cameras than before. The full list across both Windows and MacOS includes: Canon EOS 3000D / Rebel T100 / 4000D, FujiFilm X-H1, FujiFilm X-A20, FujiFilm X-A5, FujiFilm X-E3, Olympus E-PL9, Panasonic DC-GF10 / Panasonic DC-GF90, Panasonic DC-GX9 / DC-GX7MK3, Panasonic DC-TZ200 / DC-ZS200 / DC-TZ202 / DC-TZ220 / DC-ZS220 / DC-TX2, PhaseOne IQ3 100MP Trichromatic, Sony A7 III.

Aurora HDR Deal

If you own Aurora HDR 2017 and want to upgrade to Aurora HDR 2018, then here is a deal for you that runs until July 4:

  • Current users of Aurora HDR 2017 can upgrade for $59 ($49 with coupon code “FUJI“)
  • New users can purchase Aurora HDR 2018 for $99 ($89 with coupon code “FUJI“)
  • A collection of bonuses ($148 value) is included with every purchase.

Bonuses:

119 Dramatic & Romantic Sky overlays ($29 value) – The ultimate collection of 119 dramatic high-res sky overlays to turn photos with boring skies into eye-catching works of art.

Complete HDR Tutorial by Trey Ratcliff ($99 value) – This entirely new HDR tutorial is perfect for beginners to mega-advanced professionals who want to see all of the latest post-processing techniques. Lisa and Trey discuss their artistic inspirations and challenges, how they compose a shot, their camera settings, and much more. You’re then transported back to Trey’s studio where he slowly takes you step-by-step through his latest techniques.

Deep Dive into Aurora HDR 2018 video by Trey Ratcliff ($20 value) – Trey Ratcliff, the most famous HDR photographer, shares his editing process in the new Aurora HDR 2018.

FUJIFILM X Acquire and Adobe Tethered Capture Plug-in Software Update – UPDATE

UPDATE: The news of the software updates has been published at Fujifilm’s global site and was dated “June 21”. Now the news has been removed as well as the update, so I guess somebody at Fujifilm just published it 1 day too early. Expect the update tomorrow. However, here on FujiRumors, we have copied and pasted the details of the update. :)

Check it out below:

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Fujifilm X-T100 Page Gets Major Content Update and Win One Fujifilm X-T100 Every Month

Fujifilm X-T100

The Fujifilm X-T100 just hit the market, and Fujifilm is starting a marketing campaign as I haven’t even seen one for its high end models.

I’ve already reported about the dedicated Fujifilm X-T100 page a few times. Well, with the release of the X-T100, the page now got a major content update and Fujifilm also started a competition, where every month starting from now for the next 6 months, you can win a Fujifilm X-T100.

The contest is open for residents of: United Kingdom, Belgium, Canada, Czech Republic, Denmark, Germany, Spain, Finland, France, Ireland, Italy, Luxembourg, Netherlands, Norway, Austria, Portugal, Slovakia, Sweden.

The marketing effort Fujifilm puts into the promotion of the X-T100 shows how important this little camera is for Fujifilm.

I know that amongst FujiRumors readers, who are mostly enthusiasts and professional photographers, the X-T100 is not popular and does not grab much of our interest.

However, just like the extremely successful Fujifilm X-A5, the Fujifilm X-T100 might appeal to a very large target group that simply does not read FujiRumors or Fuji forums.

Finally Fujifilm offers not only a very affordable camera with selfie screen (like the X-A5), but also with an electronic viewfinder! A serious competitor to the Sony A6000, which is consistently at the very top of the bestseller mirrorless cameras (currently #1 at AmazonUS).

So good luck to the little X-T100…

… and in the meantime, here on FujiRumors we wait for the Fujifilm X-T3 ;) .

Fujifilm X-T100: BHphoto, AmazonUS, Adorama, FocusCamera