Fujifilm Wins the Internationally Prestigious Red Dot Design Award with 23 Products

News is news, so I share it. But I wrote a very informative piece about these awards in the past. So, if you want to read how the business around (some of these) awards goes, check out this article.

Fujifilm wins the internationally prestigious Red Dot Design Award with 23 products

– In recognition of good design quality and functionality in products of various business fields
– High precision lens film for inkjet printing is awarded the “Innovative Product Award,” given to products with outstanding innovation potential

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Lens Rumors & News: Laowa Argus f/0,95 coming 2021, Lensbaby Velvet 28mmF2.8, Fuji X-T4 with Sirui 50mm Anamorphic Video

Here is a quick 3-news lens roundup.

  • Venus Optics Laowa Argus f/0.95

According to rumors shared at SonyAlphaRumors, the launch of the Venus Optics Laowa Argus f/0.95, which FujiRumors reported about it here, has been postponed to 2021.

As FujiRumors exclusively told you, the Argus line will include the widest f/0.95 X mount lens on the market.

  • Lensbaby Velvet 28mm f/2.8

Nokishita spotted the Lensbaby Velvet 28mm f/2.8 at kellards. The lens will be available also for Fujifilm X Mount. You can see an image above.

Here is the press release via 43rumors.

Lensbaby Velvet 28 is a 28mm, f/2.5 all-metal, hand-crafted art lens that captures tack-sharp detail beneath a layer of radiant glow. Velvet 28 also features exceptional 1:2 macro capabilities with a close focus distance of 2” from the front of the lens. Built with landscape, adventure, travel, and street photographers & videographers in mind, the Velvet 28 offers Lensbaby’s popular variable glow effects at a wide 28mm focal length. Lensbaby’s Velvet effect lenses add an ethereal mood to scenes. This unique, in-camera creative effect elevates imagery with depth, dimension and soulful expression. The Velvet 28’s close-focus capabilities, combined with effects varying from impressionistic at bright apertures to just a touch of velvety smoothness at darker apertures, provides a set of visual tools that will help creative shooters expand their vision of the world. One of Velvet 28’s key features is its 1:2 macro capability. It is an ideal in-camera effects lens for photographers & videographers who like to shoot wide, while also offering the versatility to capture closer details. The lens allows image makers to move seamlessly from shooting street scenes or capturing landscape, adventure & travel images to capturing details such as a subject’s clothing or wildflower blooms and butterflies in an alpine meadow.

Features

28mm Focal Length
1:2 Macro Magnification Ratio
Aperture Range: f/25 – f/22
67mm Filter Threads
Manual Focus

  • Sirui 50mm X-Mount F1.8 Anamorphic 1.33X

Cinema5D shared a sample video shot the Sirui 50mm X-Mount F1.8 Anamorphic 1.33X mounted on a Fujifilm X-T4. You can see the video below.

Now the lens is listed at Adorama here.

You can also find a blog post about it on Cinema5D here, where they say:

It’s a remarkable achievement not only for the price. The lens is very sharp, even when shooting wide open at f/1.8, which was totally unexpected for me. It’s well built from metal, and I can see this show up on a lot of low-budget anamorphic productions everywhere. Right now it’s a shame that there isn’t another focal length available, I would love to see a full set of these out now, but we are hoping that they will come.

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Fujifilm Manager X-T4 Interview: Vary Angle Screen has Advantages also for Still Photographers, APS-C is Sweet Spot

10 days ago, the Japanese youtube channel カメラのキタムラ published two interviews with a Fujifilm manager talking about the Fujifilm X-T4.

Each video is 13 minutes long, and I didn’t understand a single word, so I had to rely on the automatic google translator tool, which also had its struggles.

But I went through it, and here are the things I think I could understand.

If some Japanese FR-reader has time, you can do a summary and share it in the comments below.

Video 1

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Fujifilm Releases Information of Avigan Tablet in Relation to Covid-19 Coronavirus

We reported a few days ago here, how Zhang Xinmin, director of the science ministry’s China National Center for Biotechnology Development, said that the Fujifilm produced drug Avigan “has a high degree of safety and is clearly effective in treatment”.

We also reported how a Japanese health ministry source suggested the drug was not as effective in people with more severe symptom.

Now Fujifilm has issued an official statement you can read below.

Press Release

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