Fujinon XF10-24mm F4 R OIS WR Shipping November 26

Fujifilm has issued a press release, where they announce that the new Fujinon XF10-24mmF4 R OIS WR will be released on November 26.

The release date of the “FUJINON LENS XF10-24mmF4 R OIS WR”, which was announced recently as “scheduled to be released late November 2020”, has been decided.

Release date: Thursday, November 26, 2020

Looking at the XF10-24 page of BHphoto, they still mark the lens as shipping on November 19, but I guess the date will be changed soon now that Fujifilm has released an official date.

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New Fujifilm Financial Results: COVID-19 Can’t Stop X-T4 and X100V, Instax Rises Again but Pandemic Still a Serious Issue

The latest Fujifilm financial results for the 2nd quarter 2021 (1 July 2020 to 30 September 2020) have been released.

Of course COVID-19 had a terrific impact, but there are some signs of recovery and hope.

First of all, after a couple of rather negative reports in the past, Instax seems to be growing strong again, which is, as we know, the real money machine of the imaging division.

But also sales of the Fujifilm X-T4 and X100V were “brisk” and there is a recovery trend in the when it comes to digital camera sales.

And yet, overall the numbers are still negative due to COVID-19, but Fujifilm writes:

Operating income was down, but if COVID-19 impacts are excluded, the segment secured income of a similar level to last year

Overall Fujifilm writes:

In the Imaging Solutions segment, consolidated revenue amounted to ¥113.9 billion (down 26.1% from the same period of the previous fiscal year). Sales of products and services in general decreased due to the impacts of stay-at-home orders, temporary closure of retailers, and a variety of events not being held, or being cancelled, in many cities worldwide due to the spread of the COVID-19 pandemic.

Consolidated operating loss amounted to ¥2.1 billion.

[…]

In the electronic imaging field of the optical device and electronic imaging business, temporary closure of retailers and fewer opportunities to take photos due to the COVID-19 pandemic resulted in a decline in revenue. The digital camera market as a whole faced severe challenges and overall demand declined far below the previous year’s level. Nonetheless, sales increased steadily for FUJIFILM X100V, a high-end, compact digital camera launched in February 2020, and FUJIFILM X-T4, a mirrorless digital camera highly regarded for its high-speed AF and advanced video performance, launched in April 2020. In July 2020 we launched the FUJINON Lens GF30mmF3.5 R WR as a new interchangeable lens for the GFXSeries, providing a compact wide-angle prime lens that delivers ultra-high resolution. Then, in September 2020, we launched a new addition to our lineup of interchangeable lenses for the X Series in the form of the FUJINON Lens XF50mmF1.0 R WR, a large-diameter mid-telephoto prime lens, thereby enhancing the appeal of our products as systems through a generous lineup of lenses. Going forward, we will continue providing value-added products and revitalizing the market, along with sharing the joy of taking photos.

In the optical device field, revenue decreased, reflecting reduced sales of broadcast and cinema lenses due to cancellation of sports events, and suspended filming of television dramas and movies, as well as reduced sales of vehicle-mounted lenses due to lower demand in the automotive industry worldwide. Demand for lenses for security purposes held firm, and revenue for the second quarter was higher than the same period of the previous fiscal year. Aiming to achieve business growth in this field, we are expanding our business domains and developing innovative products that satisfy the diverse needs of the market, including developing and launching ultra-short-throw projectors and long-throw security cameras, and developing new multispectral camera systems.

Here are the various documents:

Hartblei RBZ-S Shift and Focus all Mamiya RB/RZ Lenses on Fujifilm GFX Announced

Official Annoucement

The new Hartblei RBZ-S Shift and Focus all Mamiya RB/RZ Lenses on Fujifilm GFX. Here combined with a 75mm RZ Shift – achieving double shift with great quality and front plus rear shift.

Price will be determined, Device will be sold directly through Hartblei Ukraine.

Additionally to the GFX mount shown here,  there will be exchangeable mounts for all Mirrorless Cameras: Nikon Z,EOS R,Leica L and Sony E-mount.

The GFX Community

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via HCam.de

This Guy Designed Fujifilm Film Simulation Recipe Cards to Download and Print

One of facebook group I enjoy most lately is our fast growing Fujifilm film simulation group (8.6K members already!!).

What’s special about it?

Well, images shared in this group can be edited in all their parts (sharpening, shadow/highlight recovery etc), except for colors, which must come purely out of the Fujifilm camera (or the film simulation can applied in post in Capture One / Lightroom).

Navigating through the group shows that film simulations are not a marketing gimmik, but a powerful tool available to all Fujifilm X and GFX shooters.

And that Fujifilm takes colors seriously is also shown by the fact that the guy, who developed the original Velvia film, is now in charge of bringing the magic of film colors into Fuji’s digital cameras. We reported about Minami-San here. A life devoted to colors.

But here is the thing.

While Fujifilm currently offers many film simulations (and is always developing new ones), the Fujifilm X/GFX community often loves to fine-tune them to taste.

On the internet you can find all possible receipts. For example, here you can find 80+ film simulation receipts to download in form of PDF.

Now, many X shooters like to save the various film simulations receipts in their 7 available custom presets. But what if 7 is not enough, because the receipts you like to use regulary are more than that?

Well, an answer could be the “Fujifilm Film Simulation Recipe Cards” developed by Oleksii Prytuhin (instagram).

Print them in credit card size (as fellow FS-member Mick did here), put them in your wallet and keep them always with you. When needed, take them out, check the settings, adjust the camera settings and you are good to shoot again.

For now the receipts available in form of flash cards are still limited, but let’s hope Oleksii will slowly extend the number of cards available.

You can check out the Film simulation receipt cards at Fuji X Weekly here.

Of course, if any FR-reader would like to continue Oleskii’s work, feel free to do so, and to share with FujiRumors. I’d be happy to dedicate it another article here on FujiRumors.

Thanks to Kiattikool for sharing this information at our Film simulation group here, to Richie for writing this article and making the PDF available, and of course to Oleksii for the nice idea and the work.

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