The BIG Announcement is… Fujifilm has a Prestigious New X Photographer (and Now Let’s Move on to some BIG RUMORS ;))

 

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Ein Beitrag geteilt von FujifilmX India (@fujifilmxindia)


Yesterday Fujifilm India said there will be a big announcement.

Immediately this was used to create false hopes and clickbait, announcing new GFX gear and what not.

So FujiRumors was forced to jump in to calm down the spirits, and tell you not to get too excited about it.

Today, you finally know what the big announcement was about, prestigious Indian photographer Raghu Rai joined became an X photographer.

This news fills our hearts with joy and pride for sure.

But if you want rumors, well, you’ll get them. Solid, trusted, exciting. When? Very soon!

BCN Ranking 2020 vs 2019: Fujifilm Resists Best to COVID-19 and Nikon Suffers

The BCN ranking for the year 2020 has been published. BCN collects data of about 40% of the Japanese electronics and online stores.

Every camera company lost sales compared to 2019, however, Fujifilm did best, getting very close to 2019 in terms of sales thanks to the excellent sales of the Fujifilm X-T4, the Fujifilm X-S10 and the Fujifilm X100V. The only flop of 2020 was the Fujifilm X-T200, which is in my opinion the single best entry level camera you can get, but sadly it did not get the success it deserved.

This confirms what a Fujifilm managers already hinted here: Fujifilm did better in 2020 than other brands.

Now let’s look at the data.

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Smallrig Cage for Fujifilm X-E4 now With Discount

Smallrig has just launched the Smallrig cage for Fujifilm X-E4 cameras. At the moment it is available with $10 discount.

You can pre-order now directly at Smallrig here.

We remind they also launched the following two products recently:

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Fujifilm X-E4 in Stock at B&H Photo

The Fujifilm X-E4 is now in stock at BHphoto. You can get the silver body only version here and the black body only version here.

Not available, but I guess to follow in the next few days, at Adorama here and AmazonUS here.

If you want to get it with the lovely XF27mmF2.8 R WR, then you’ll have to wait a little bit longer.

The X Gear

The GFX Gear

Why the Upcoming Fujinon GF Zoom Might not be the Fujinon GF 20-36mm f/3.5-4.5 (Opinion, not Rumor)

When we told you that Fujifilm will launch a new GF zoom in the first half of 2021, many were sure: this has to be the Fujinon GF 20-36mm F3.5-4.5!

But where does that Fujinon GF 20-36mm F3.5-4.5 rumor come from?

Well, it comes from an internal Fujifilm roadmap we leaked back in 2017 here.

As you can see, everything that was on that roadmap materialized at some point, except for the UWA Fujinon GF 20-36mm F3.5-4.5.

But if you look closely, the internal roadmap says “GF20-36mm” or “GF100-200mm”. And, well, in 2019 Fujifilm announced the Fujinon GF100-200mmF5.6.

Why this intro?

Well, because we recently told you the following about the upcoming Fujinon G mount zoom lens that it will be:

And here comes the speculation (not rumor).

The Fujinon GF 20-36mm F3.5-4.5 would be a a 16-28mmF2.8-3.5 full frame equivalent lens (or 10-18mm f/1.8-2.2 APS-C equivalent), and usually such wide angle faster zoom lenses are not the cheapest on the market, unless you go with third party offerings like the Tokina 16-28mm f/2.8.

So either Fujifilm worked miracles and is about to give us an ultra affordable UWA lens, or the lens we are talking about is not the Fujinon GF 20-36mm F3.5-4.5.

I don’t know the answer yet, but if I should place a bet right now, I’d not put my money on a GF20-36mmF3.5-4.5 lens, but on a very affordable travel zoom lens, which will still be able resolve all the 100 megapixels the GFX system offers, but maybe be made more out of plastic and have a slower aperture.

Sort of something we know from the Fujinon XC lenses, although I hope it will retain the aperture ring, the lack of which would be a dealbreaker for me.

But again, this is pure speculation from my side. Not a rumor.

The GFX Community

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