Fujifilm’s biggest hit of the last 10 years, the Fujifilm Instax Mini EVO, is now available for pre-order also at Amazon Europe such as Amazon DE here, Amazon UK here and Amazon ITA here and of course at other retailers like CalumetDE.
Shipping will start February 1st.
January is a month full of celebrations;
Well, today, 20th of January, we have to celebrate another important milestone: Fujifilm turns 88 years old today.
Few companies had a more exciting journey with incredible heights and lows like Fujifilm. But even in the darkest hours, they always found a way out of it.
Fujifilm has proven to be a creative and innovative company also with the Fujifilm X series.
At the time Fujifilm started to offer mirrorless cameras, there were already lots of other MILC systems out there from Sony, Panasonic, Olympus etc.
Fujifilm did join more or less at the same time with Samsung. And while I remember the huge marketing effort Samsung did to become popular with their MILC system and some groundbreaking cameras like the Samsung NX1, Samsung failed, whereas Fujifilm succeeded.
As opposed to Samsung, Fujifilm did not deliver cameras with groundbreaking specs nor did they spend tons of money into marketing their cameras. What they focused on was to look for what was missing for us photographers, and that was reasonably priced cameras that looked great, had lots of dials for manual controls and were fun to use.
The whole system was designed for a niche that appreciated feel, form, function and fun over mere specs.
So, the Samsung NX1, which tried to compete with Sony & Co in terms of specs (and it did beat them at that time) failed, whereas Fujifilm carved out its niche. A niche that grew over the years, also thanks to more mainstream cameras like the X-S10 and GFX100S, so that it now became the third most sold mirrorless camera system.
Look, I run FujiRumors since 10 years now, and the X system had been called dead since ever by all possible influencers. Every time a new full frame camera came out, many influencers said sensor size matters and hence APS-C is dead. And when Fujifilm launched a system with a 70% fuller sensor than full frame, the same influencers rushed out to scream that suddenly sensor size does not matter, and GFX will die.
And despite all death predictions, here we are, alive, healthy and strong. Maybe too strong, as the only real problem Fujifilm has at the moment, is to deliver what people order.
88 years of Fujifilm. 10 years of X mount. 5 years of Fujifilm GFX.
And trust me, Fujifilm intends to celebrate all this in a big way. Don’t miss the mega X summit in May 2022 and well before that all the rumors here on FujiRumors. We have something exciting to tell you.
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5 years ago Fujifilm’s decision became obvious to all of us: unlike everybody else, we are going to skip full frame, build up the best APS-C system in the known universe and offer as an alternative to full frame a medium format mirrorless system. The result: the Fujifilm GFX system.
And well, the Fujifilm GFX series turns 5 years old today.
It all started with the launch of the original Fujifilm GFX50S on January 19 and the slogan “The Game has Changed”.
I remember at that time lots of skeptical comments, especially by influencers who believe that only full frame matters.
But looking back, I guess much of that skepticism has dissipated by now, given that Fujifilm is now offering medium format mirrorless cameras (GFX100S) that are smaller than some full frame mirrorless cameras (Panasonic S1 series) and offer more megapixel at a more affordable price than some full frame mirrorless cameras (Sony A1).
Sure, all the cameras we mentioned above have other strengths, such as video or speed, but all I want to say is that the Fujifilm GFX series is finding a solid ground on which to flourish.
So here we are, 5 years, 5 GFX cameras and 13 lenses later (with more to come) to celebrate a wonderful system that has a terrific potential for the future, as I explained here.
Congratulations Fujifilm.
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The Voigtländer VM-X Close Focus Adapter II is coming in Februray. Down below all the details about it.
Official Product Page (google translated)
20th Century Studios has published the first official photos of one of the most anticipated movies of 2022: Avatar 2.
Well, if you give a look at the EXIF data, you can see that the images have been taken by Mark Fellman (IG: markfellman) with Fujifilm X series gear (found via the German website n-tv.de)
In the images where the EXIF data is available, the gear used is:
Congratz to Mark for having his images spreading over the entire world to tease one of the most important movies of 2022.
Long times FR-readers know it: Hollywood loves Fujifilm ;).
P.S.: send this article to those moaning about Fujifilm not being Full Frame ;).
