Fujifilm X-H2 rumors, Fujifilm X-T5 Speculations, Manager admits X-T1 Saved the X Series, Viltrox 75mmF1.2 Coming and More (Top 10 August)

In theory August should be the month of holidays, but with 67 articles published in 31 days, it looks like here on FujiRumors we worked harder than ever.

A work that was well worth it, as it lead to tons of rumors and several articles of high interest for you.

So I’ll share today the top 10 articles for August that you should not have missed… and if you did, you’d better give it a look now.

  1. Japanese Fujifilm Manager: “Long Debate if to go Full Frame or Medium Format and Fujifilm X-T1 Saved the X Series”
  2. Don’t Worry: Why Fujifilm X-H2 with ISO 125 Can’t Be Compared with ISO 125 on Sony, Canon and Nikon
  3. Meet the Viltrox 75mm f/1.2 PRO Autofocus Lens for Fujifilm X Mount – Coming Soon
  4. Fujifilm X-H2 Coming with Pixel Shift Multishot for 160 Megapixel Images
  5. Sigma CEO Confirms Sigma 18-50mmF2.8 for Fujifilm X mount Coming End of 2022 (Probably December)
  6. Fujifilm Manager: “We Are Developing WOW Products that You’ll Really Want to Buy (but no Cinema Cameras)”
  7. Why the Fujifilm X-H2 Coming September 8 will tell us A LOT about the Fujifilm X-T5
  8. Fujifilm X-H2S Snaps Gold Award at DPReview
  9. DPRTV Fujifilm X-H2S Review: “Similar Price Point of Some Full Frame Cameras, But in a More Versatile Package”
  10. Fujifilm Will Promote X-H2 as Having “Improved Low/High ISO” Performance

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Give Up Hope

Fujifilm X-H2S Sharp Sales Rise at Major Japanese Stores

Phile Web has collected the mirrorless camera sales data at the five major camera stores in Japan.

The Fujifilm X-H2S saw a sharp rise in sales making it in 3 of the 5 camera stores ranking and placing itself on the first spot at MapCamera, which, according to digicame-info, is “a good start for a very expensive APS-C camera“.

Yodobashi Camera

  1. Sony “α7IV”
  2. Sony “α1”
  3. Canon “EOS R6”
  4. Fujifilm “X-H2S”
  5. Canon “EOS R3”

Bic Camera

  1. Panasonic “DC-G100V-K”
  2. Sony “VLOGCAM ZV- E10 Power Zoom Lens Kit”
  3. Sony “α7IV”
  4. Sony “α6400 Double Zoom Lens Kit”
  5. Sony “α7IV Zoom Lens Kit”

Camera Kitamura

  1. Canon “EOS R7”
  2. Canon “EOS RP/RF24-105 IS STM Lens Kit”
  3. Sony “α7IV”
  4. Canon “EOS R10/RF-S18-150 IS STM Lens Kit”
  5. Canon “EOS R7/RF-S18-150 IS STM Lens Kit”

Map Camera

  1. Fujifilm “X-H2S”
  2. Canon “EOS R7”
  3. Canon “EOS R10”
  4. Sony “α7IV”
  5. Sony “VLOGCAM ZV-E10”

Fujiya Camera

  1. Canon “EOS R7”
  2. Fujifilm “X-H2S”
  3. Canon “EOS R7/RF-S18-150 IS STM Lens Kit”
  4. Canon “EOS R5”
  5. Canon “EOS RP/RF24-105 IS STM Lens Kit”

via Phil Web via Digicame-Info

Fujifilm wins “Red Dot Award: Brands & Communication Design 2022” with Record Seven Products and Services

Fujifilm won* seven “Red Dot: Brands & Communication Design 2022” Awards.

Well paid, Fujifilm!

*LOL

** Yes, I know that the more these awards companies give away awards, the more they will get money from other companies to promote their products using their logo. But I am 100% sure that these award companies refuse to earn more money by giving away more licenses and prefer to make a super tough selection, make less money and make a honest service to customers who trust those logos.

via Fujifilm

Wooden Camera Fujifilm X-H2S Accessories

Wooden Camera has released accessories for the Fujifilm X-H2S.

Get Yours:

A Tale of a Hiking Fuller than Full Frame, a Sony Shooter Lusting after Fujifilm Colors and a Rumor Storm to Come

I Was Gone… Fuller than Full Frame!

This summer my Fujifilm APS-C X gear dominated and found its way in my camera bag most of the time.

May it be my X-T4 used during my holidays on the Elba island in Tuscany with my wife and son, or my top-combo X-E3 with XF27mm2.8 R WR used in many of my short 1 day family friendly mountain hikes.

But not this time!

In fact, I just came back from an extensive multi-day mountain hike in the Dolomites, and this is what I packed:

So how did it go?

Well, the reason I mostly instinctively grab my X series gear is because, in addition to offering a great image quality, compared to my GFX gear it is simply lighter and more compact, plus there are some lenses I truly love in that system, like the XF35mmF1.4 R (which never stops to stun me), the Fujifilm X-E3 with XF27mmF2.8MKII (my go to combo to document my everyday family life) and the XF18-135mmF3.5-5-6.

But the lightness and sheer perfect balance of the APS-C X system made me forget one thing: how portable and flexible actually also Fujifilm’s medium format system is!

As you can see, this is how I hiked for several hours a day: a medium format camera and lens on my hip, the tripod most of the time in my camera bag as IBIS took care to compensate for my tired and shaking hands… and in my heart the certainty that no matter how tricky the light will be, no matter how challenging the conditions, no camera will be able to handle it better than my Fujifilm GFX100S does (unless you use one of those monstrous digital MF cameras, but good luck hiking with those… if you can afford it!)

So we can only be grateful to Fujifilm for making medium format so accessible in terms of size and price.

A Sony Shooter Lusts after Fujifilm Colors

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