
Dubious Guides are Spreading
We’ve already exposed how completely fake, AI-generated Fujifilm rumors are spreading like wildfire on YouTube.
Fake rumors aren’t new (just now there are many more thanks to AI) —but what is new is the rise of entire ebooks written by AI, in our case Fujifilm camera guidebooks.
Some have unfortunately purchased AI-generated guides, and little it helps them if later on they leave 1 star reviews, as the damage is done and their money is gone already.
Now that these fake guides are starting to appear in the Fujifilm space too, I want to make sure you don’t fall into the trap. So let’s take a look at how to spot the fakes—and how to find real, trustworthy Fujifilm books that are actually worth your time.
To start, let’s examine one of the most recent examples: the AI-generated “guides” for the Fujifilm X-E5.
- Fujifilm X-E5 Master Guide
The book was published on June 18, just six days after the announcement of the X-E5. It spans hundreds of pages, produced in only a few days. The cover features a fake image of the X-E5, with the typical AI-generated flaws—like distorted lettering on the lens. So either the author has put all the effort into writing a genuine X-E5 guide by himself, but then went lazy with the cover and used an AI generated image, or the entire book is just AI generated
- Fujifilm X-E5 User Guide
The author claims to have used the X-E5 on assignment, yet the book’s cover features a fake, AI-generated Fujifilm camera image. Same as before: either he tells the truth and used the X-E5 and wrote the guide and only the image is AI generated, or the whole book is AI-generated
Sometimes though, it’s not as easy. For example, the cover image might show the real camera and it all looks legit at a first glance. Example:
The cover features a real X-T50, and even the reading sample—though likely AI-generated—might look convincing at first to somebody who is not very familiar with Fujifilm cameras yet.
But here’s the trick: always check the author’s background. In this case, you’ll see that Pearson C. Brooks has published dozens of “guides” in just a few days, covering all sorts of gear and topics. Unless he’s writing a book a day, it’s not unsafe to assume the content might be AI-generated. Also, by checking his other books, we can see he wrote a Leica M11 guide using a Fujifilm GFX100RF as cover image, which does not really speak for quality content curation.
There are countless examples like this out there, so please be cautious. When in doubt, do not buy.
Stick with trusted authors—those who have a proven track record, real hands-on experience with the gear, and a genuine connection to the photography community. Your time (and money) deserves better than AI fluff.
The Truly Good Stuff
In this regard, I can totally recommend Rico Pfirstinger’s Fujifilm books. But there is lots of other good stuff out there, such as:
Then there are 3 free ebooks published by Fujifilm (requires to join Fujifilm newsletter).
- How to make better travel photos – see here
- Picture Perfect Portraits – see here
- Six Speedlite Techniques to Create better Photos – see here
If you have any Fujifilm related ebook to recommend, feel free to drop it in the comments down below.