New Firmware for Metz Mecablitz M400 Enables Fujifilm Remote Flash Mode (Auto HSS and Wireless TTL)

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Metz just announced a new firmware (ver.1.2) for the Metz Mecablitz M400 (specs & price):

“With the firmware update to version 1.2, the mecablitz M400 for Fujifilm enables now also Fujifilm remote flash mode. Therewith Metz offers, besides Fujifilm, as unique manufacturer a flash unit which enables besides automatic high speed synchronization AUTO-FP (HSS) also Fujifilm remote flash mode and consequently wireless TTL flash mode. In addition, further improvements were integrated in the firmware update, e.g. concerning AF beam, ads in OLED displays as well as standby function.

With an update program for macOs, the firmware updates of the mecablitz M400 and the mecablitz 64 AF-1 digital are now also possible with the Apple computer system.”

You can download the firmware file here (.dmg file)

Metz Mecablitz M400: BHphoto, Adorama, AmazonUS

A lot of great things are currently happening in the Flash world for Fujifilm. Just recently we reported that

  • Nissin Japan Launches High-Speed Sync Firmware Update for Fujifilm of Di700A and Nissin Air 1 Commander – read here
  • Cactus X-TTL Cross-Brand TTL Firmware Upgrade for FUJIFILM Cameras Now Available – read here
  • Godox TT350F for FUJIFILM Available End of June – read here

METZ PRESS RELEASE

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ePhotozine Reviews the “Superb” Fujinon XF 50mmF2 :: 50/2 Vs. 56/1.2 :: X-mount Landscape Lenses:: Mitakon 35/0.95 (miXed Lens Zone)

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Fujinon Lenses + Mitakon 35mmF0.95 MK II

How do they say? We date cameras, but we marry lenses? Well, that might be true. So in today’s miXed zone I decided to focus entirely on Fujinon lenses (+ the Mitakon 35mm f0.95 Mark II).

It includes several reviews about the new Fujinon XF 50mm F2 WR, and it seems to be just another stellar Fujinon lens :)

  • Mitakon 35mm f0.95 Mark II First Impressions at findingrange
  • Fujifilm Fujinon XF 50mm f/2 R WR Review at ephotozine: “A superb short telephoto lens at a very reasonable price for Fuji X users.”
  • Fujifilm XF 50mm f/2 R WR Review at photographyblog
  • Fuji 50mm f/2 vs. 56mm f/1.2 at gearopen
  • Fujifilm landscape lenses at ultralightphotography
  • Review: Fujifilm 50mm f2 R WR (Fujifilm X Mount) at thephoblographer
  • Testing & Review of the Fuji XF 50-140mm f2.8 at Zed ProMedia Youtube
  • The Great Wall of China photographed with the 18-135 at kurtjanzon
  • A Versatile Workhorse – Fujinon XF 16-55mm f/2.8 Review at roycruz

Fujifilm XF50mmF2 WR: USA: BHphoto, Adorama, AmazonUS EU: AmazonDE, AmazonUK, WexUK, PCHstore AUS: CameraPro

The Mitakon 35mm/0.95 ver II costs $599 at BHphoto and $799 at Adorama

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Fujifilm Wins the Hermes Award for Innovation in the Category of Best Strategy of Innovation

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Fujifilm wins the Hermes Award for Innovation in the category of Best Strategy of Innovation

– organized by Paris Club and European Institute for Creative Strategies & Innovation

June 20, 2017

FUJIFILM Corporation (President: Kenji Sukeno) has been awarded the Hermes Award for Innovation, organized by the Paris Club and the European Institute for Creative Strategies & Innovation, in the category of Best Strategy of Innovation.

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Fujifilm GFX 50s Developer Interview, Morocco Travel, Last Day with GFX 50s and More! (GFX Zone)

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HireacameraTV featuring Fujifilm GFX 50S, Panasonic GH5, Canon 5DS R and Canon C200 at Hireacamera.com Youtube

  • Life and the lens (a lot of GFX stuff in there) at jonasraskphotography
  • Morocco in Photos | Highlights and Photo Tour (most images taken with GFX) at danielkorzeniewskiphoto
  • My Last day with the Fuji GFX 50S :-( by Kevin Mullins at f16.click
  • Fujifilm GFX 50S Field Test Part III: A closer look at the GFX 50S’ features and performance at imaging-resource
  • FUJIFILM GFX 50S Developer interview google translated at lrnc

Join the 13,000+ strong GFX facebook group, and incredibely helpful community creating infinite GFX content. For fast, reliable, and 100% GFX news and rumors follow the Fujifilm GFX facebook page.

Fujifilm GFX 50s: BHphoto, Adorama, AmazonUS
Fujinon GF 110mm F2: USA: BHphoto, AmazonUS, Adorama Europe: WexUK, PCHstore
Fujinon GF 23mm F4: USA BHphoto, AmazonUS, Adorama Europe: WexUK, PCHstore

Action & Fitness Photography Workshop by Fujifilm Singapore at Ivan Joshua Loh X-photographer youtube

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Jonas Rask
shared here
Pleeeaase? 😆
GFX50s – Minolta Rokkor 28mm f/2

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Michael Schnabl at Fotopraxis-Fotoworkshops.
shared here
Fuji GFX with GF 120mm
1/125 – ISO 100 – f/4.0
lighting with one big Octa
Photo: Michael Schnabl
Model: Theresa Steinkellner

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Ilker özmen
shared here
What else for New York City?? GFX50S&32-64mm

_ _ _

Taner Öner
shared here
GFX 50’S GF63/2.8

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What Happened to the Amazing Fujifilm X Lens Deals? Will They be Back?

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Fujinon XF Lens Deals

Ok… I get the question about the next X-deals very often via email… so let me try to answer it today.

In the past years, we were used to see Fujifilm launch terrific deals on Fujinon XF lenses every couple of months in USA.

As many of you, I also noticed that we started this year (2017) without any really amazing “lens-only” deal, especially considering that Fujifilm traditionally launched its very best deals around the end of the Japanese fiscal year (March 31).

I don’t know if Fujifilm has changed their lens-deal-strategy, and if we will see way less deals on lenses in future. But maybe, from Fuji’s point of view, it would make sense.

The Past, The Present…

Just 4 years ago, the young Fujifilm X-system struggled to gain a foothold in the market (especially US market). As the New York Times revealed, Fujifilm X-series camera sales were very low.

In order to create a larger customer basis and to “convince” photographers to invest a lot of money into X-gear, Fujifilm North America had to launch a lot of deals, especially lens deals, because you know how the saying goes: “we buy cameras, but we invest in lenses“.

The lens deals were a “necessary evil” (from Fujifilm’s point of view) to break into the camera market with a new camera line (the X-series) and consolidate their position.

In Europe, where mirrorless (and Fujifilm) was getting popular quicker than in USA, Fujifilm never really launched as many good deals like in USA.

… and the Future?

Today things have changed quite a bit. Fujifilm is quite popular and their imaging division is healthy.

So does Fujifilm still need to have such an aggressive lens-deal-policy as in the past? Maybe not.

Now, I’m not saying that we will never have any deal on lenses anymore, but I wouldn’t be surprised if Fujifilm will be less aggressive from now on. In the long-term, it’s in their interest to sell their gear at full price (and make more profits), rather than get customer used to wait for the next deal.

Sure, deals are good for us, the customers. I mean, I’d like to get everything brand new and super-discounted all the time. But I also have to be realistic and I think that a business model based on the perpetual sale can not really work in the long-term.

The Current Deals

Will there be any great deal on XF lenses anytime soon? I don’t know it now. But we currently still have great deals on X-gear, especially on the X-T1, X-T2 combos and the XF100-400 with Teleconverter. Check them out below.

Keep in mind that the deals marked as “NEW” expire July 22, whereas the other ones expire July 1.

NEWFujifilm X-T2 body + grip (save $230): BHphoto, Adorama, AmazonUS
NEWFujifilm X-T2 body + 35/2 + grip (save $330): BHphoto, Adorama, AmazonUS
NEWFujifilm X-T2 graphite body + grip (save $230): BHphoto, Adorama, AmazonUS
NEWFujifilm X-T2 + 18-55 + grip (save $230): BHphoto, Adorama, AmazonUS

NEWFujifilm X-Pro2 + 23/2 or 35/2 or 50/2 (save $300): BHphoto, Adorama, AmazonUS

NEWFujinon XF 100-400 + 1.4 Teleconverter (save $450): BHphoto, Adorama, AmazonUS
NEWFujinon XF 100-400 + 2.0 Teleconverter (save $450): BHphoto, Adorama, AmazonUS

Fujifilm X-T20 (save $50): BHphoto, Adorama, AmazonUS (seems to be expired)

Fujifilm X-T1 black body (save $500): BHphoto, Adorama, AmazonUS
Fujifilm X-T1 black body (save $500) + Free Accessories: Adorama
Fujifilm X-T1 graphite body (save $500): BHphoto, Adorama, AmazonUS
Fujifilm X-T1 + XF18-55 (save $500): BHphoto, Adorama, AmazonUS
Fujifilm X-T1 + XF18-55 (save $500) + Free Accessories: Adorama

Fujifilm X100T (save $200): BHphoto, Adorama, AmazonUS

Fujifilm X-T10 body (save $200): BHphoto, Adorama, AmazonUS
Fujifilm X-T10 + XF 18-55 (save $200): BHphoto, Adorama AmazonUS
Fujifilm X-T10 + XC 16-50 (save $200): BHphoto, Adorama, AmazonUS

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