Fujifilm GFX 50S Vs. Leica S Vs. Hasselblad X1D :: The World from Above with the GFX… & more (GFX Zone)


Tatsuya Takahashi
shared here
HASSELBLAD Carl Zeiss Planar T* CF 80mm F2.8

The G-system is just at its start. More lenses are coming, such as the Fujinon GF 80mmF1.4, and also the new MF 100 Megapixel BSI sensor is ready, which will be the core of the Fujifilm GFX 100S, and sort out one of current downsides of the GFX 50s: speed!

Moreoever, Fujifilm wisely designed the G-system thinking at the long-term. The imminent breakthrough (some predict it at least within 2020) in the camera market of the global shutter, will make leaf shutter lenses (and DSLR’s) basically obsolete… that’s called innovation ;) .

But global shutter and lens roadmaps are a thing of the (not so distant) future. We should not forget that the Fujifilm GFX is already today quite a beast… and although not the prettiest camera on the world, the Fujifilm GFX 50s might well be, already, the best Medium Format camera out there today :)

So let’s dive into today’s roundup… and don’t forget to….

Fujifilm GFX Vs. Leica S

German Pro-photograher Deniz Saylan tested the Fujifilm GFX 50s vs. Leica S. In short he says that:

Leica S has very bad AF and not very accurate. The GFX instead is more accurate and delivers sharper results even if used at slower shutter speeds compared to the Leica S. Better noise performance of the GFX. Better handling for GFX. Leica S loses the battle agains the Fujifilm GFX. The GFX is not perfect, but “impressive” and makes fun… and the clear winner against the Leica S

And I’d add also that the GFX is much cheaper than the Leica S ;) . To read it the full feedback (in German), go to this comment on facebook.

Fujifilm GFX Vs. Hasselblad X1D

Photographylife reviewed the Fujiiflm GFX 50s and inevitably compared it to the Hasselblad X1D. And the winner is… ;)

After months of use of both camera systems, I came to the conclusion that the Fuji GFX 50S is a far better camera to invest in when compared to the X1D-50c. Not only because of its superior feature-set (more responsive EVF, faster and richer AF system, tiltable LCD screen and a very robust menu system with tons of options), but also because it proved to be a more reliable tool. Top that with better overall image quality (see the previous page for ISO invariance tests), vastly superior battery life, ability to adapt third party lenses and far less blackouts and lags in comparison, and I really don’t see any area where the X1D-50c is functionally better. The X1D-50c is a beautiful camera without a doubt, but that’s pretty much its only strength. It has an unbearably long start-up time, poor battery life, poor feature set and constant bugs, making it a very frustrating camera to work with.”

You can read the whole Fujifilm GFX 50S Review at photographylife:

& more

GFX stories with Markus&Koala (the makers of the David Bowie Unseen exhibition) at Fujifilm Global Youtube

Oh wait… I have a few more GFX stuff (and images) below :)

For Europe: Deal on Demo G-Gear: Check out the discounted (as new) Fujifilm GFX 50s, GF32-64 and GF120.
Fujifilm GFX 50s: BHphoto, Adorama, AmazonUS

David Airob
shared here
Fuji GFX+63mm

_ _ _

Jason Man
shared here
Nikon 58mm f1.2 + GFX


Click READ MORE to Enjoy More Images

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Fujifilm X-T20 and Fujifilm Instax Square SQ10 Win EISA AWARDS…. but No Awards for Fujifilm GFX 50s and Fujinon Glass


The EISA AWARDS 2017/2018 are out.

The Fujifilm X-T20 has been declared the best consumer CSC and the Instax Square SQ10 is the best instant camera of the year. The prize for the overall best camera goes to the Sony A9.

I know what you guys think, and I tend to agree: the EISA award is here to make every company happy.

But at least, compared to the past editions, EISA dropped some non-sense categories like the “Best Connected Camera” and they don’t make anymore the ridiculous distinction between “professional“, “advanced” and “premium” cameras.

It’s a good thing that now there are less categories, so EISA is definitely following the right direction… but there should be even less categories, to give even more prestige to the winners.

One thing I don’t get is why the Sony A6500 has been declared the best “prosumer” CSC and the X-T20 the best “consumer” CSC. Is the X-T20 less Pro than the A6500?

Another thing to notice: it’s the first time that no Fujinon lens wins the award.

Also, the Fujifilm GFX system has been completely ignored by EISA. So the only camera (the GFX 50s) that beats all other EISA awards winners in terms of image quality and the exquisite Fujinon glass like the GF 63, GF 110, GF 120, GF 23 and GF32-64 don’t get awarded.

Fujifilm X-T20: USA: BHphoto, Adorama, AmazonUS EU: AmazonDE, AmazonUK, WexUK, PCH AUS: CameraPro
Fujifilm Instax Square SQ10USA BHphoto, Adorama, AmazonUS Europe: WexUK, PCHstore

Anyway, here is what EISA writes about the two Fujifilm products that won the award this year (for all photography awards click here).

Fujifilm X-T20 (via EISA here):

The Fujifilm X-T20 is a compact, mirrorless consumer camera that produces sharp, clean images and 4K video quality at a competitive price. At the heart of the camera is its 24.3 million pixel X-Trans CMOS III sensor and X-Processor Pro, which are jointly responsible for the extraordinary image quality. Despite its comparatively affordable cost the X-T20 uses the same high quality sensor and processor as the highly regarded X-T2 and X-Pro2. The touchscreen operation and custom AF-C setting are also big pluses. Finally the X-T20’s sharp and highly detailed 4K video recording makes this camera a great all-rounder.

Fujifilm Instax Square SQ10 (via EISA here):

The Instax SQUARE SQ10 is the first hybrid instant camera that lets you take and print square photos (62x62mm). You can brighten, darken or add vignettes to your images or choose from 10 creative filters to apply, before you decide to print them. The bright LCD viewfinder makes it easy to create and edit your pictures, which are recorded in the internal memory or on a microSD card, so you can share them with your friends and family.



Major Fujifilm X-Pro2 Kaizen Firmware Update Will Add 4K Video and More


There Will Be Kaizen

Heay gsiys I AMSMAZING casnT BNelive…

* * Dutch vegetable break * *

Sorry, I was too excited to type… but now I’m more calm… so let me try again to write it down for you ;)

Dear Fujifilm Shooters,

some of you might remember, when back in 2013, the godfather of the Fujifilm X-series, Mr. Kawahara, said in this interview of 2013 that they are committed to improve their cameras via firmware updates because “we want you to use our camera longer and longer in your life.” (Note: Kawahara left Fujifilm in 2016, as reported here).

And indeed, we have seen many huge Kaizen firmware updates for many cameras in these years.

The FW updates were so big, that Fujifilm had to re-write entire camera manuals several times and Rico had to republish updated versions of his Fuji Tips and Tricks ebooks. And (unless you are an X100S/T) owner, you had the pleasure to feel what it means to “download a complete new camera… for free“.

Well… today I’m very excited to tell you, that there will be Kaizen love again… also for the Fujifilm X-Pro2!

Fujifilm X-Pro2: Level Up

I hear from trusted sources, that Fujifilm is working on a major firmware update for the Fujifilm X-Pro2, which will, among the others, give X-Pro2 owners 4K video and more.

Here on FujiRumors, the community asked for 4K on X-Pro2 multiple times, in dedicated articles and comments, and finally also Fuji Guy Billy joined Fujirumors critics on February 2017, when he said here he is also “fighting with Japan” to implement 4K on X-Pro2.

Well… it seemed all this pressure helped ;)

So, dear X-Pro2 shooters… be patient, and you will get your Kaizen Love.

Oh… and feel free to share the joy with all of us at the Fujifilm X-Pro user group on facebook. We also have an X-T User Group, if you are interested.

Time To Dream

4K is sure. But what else would you like? Tethering? And maybe the ability to adjust ISO via command dial? Anything else? Well, then say it here in the comments… you know those guys at the Fujifilm headquarter read us and X-ray your comments :)

*** You’ve Got The Power ***

Can Fujifilm ignore a unique community on the world-wide web that is able to drop 11,000 votes in a single poll within 2 days? Nope, they simply can’t :)

And if there is a reason why Fujifilm’s most known top manager, Toshihisa Iida, “loves” FujiRumors, then it’s because you guys provide Fujifilm an umatched amount of (free) feedback every single day in your comment and poll votes.

Your diligent (and massive) participation allowed Fujirumors to become the privileged channel that connects Fujifilm to its customers… this is more that I could have ever hoped for this blog! Thanks guys :)

Now, to keep our feet well set on the ground, I will also say that I’m aware we can’t always influence Fujifilm’s decision…

… however, sometimes, we can :)

In fact, it was your feedback and negative poll results, that killed the monochrome X-Pro1 and your positive pressure that revived the X-E3 plans and made Fujifilm say herewe are aware of the many X-E3 request”.  The feedback you give in polls makes it to internal Fujifilm meetings with the Press and, as said before, even Fujifilm top manager Toshihisa Iida “Loves” FujiRumors.

So guys, never stop it and keep up sharing your daily feedback to Fujifilm :)

have a GREAT day,
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Fujifilm Publishes 1st Quarter Financial Results (FY2018/3) – Strong Fujifilm GFX 50s Sales and Healthy Imaging Solutions


Fujifilm just publisheed the 1st quarter financial results (FY2018/3)… and there are good news (again) for Fujifilm’s imaging solution:

In the Imaging Solutions segment, sales increased largely due to a significant rise in electronic imaging sales combined with strong sales in other businesses

In the photo imaging business, sales were strong, especially in Europe and United States, of instax SQUARE SQ10, launched in May 2017, and instax films as well as other instax series instant photo systems. Wall Decor and other value-added printing businesses also enjoyed solid sales.

In the electronic imaging business , revenue increased on strong sales of FUJIFILM GFX 50S, a medium format mirrorless digital camera equippe d with a large sized sensor which was launched in February 2017, and the X Series mirrorless digital cameras, including the FUJIFILM X-T20, as well as the accompanying interchangeable lenses

In the optical device business, sales of various industrial-use lenses advanced steadily. Three new 4K broadcast camera lenses we re launched from April 2017

In another passage, they mention also the Fujifilm X100F:

In the electronic imaging business, revenue increased on strong sales in FUJIFILM GFX 50S, a medium format mirrorless digital camera equipped with a large sized sensor which was launched in February 2017, and the X Series of mirrorless digital cameras, such as the FUJIFILM X-T20 and FUJIFILM X100F as well as their accompanying interchangeable lenses.

And what about the accounting irregularities we reported about it here? The reports today do mention the irregularities and the measurments they took to fix it and prevent them to happen in future. Fuji Xerox messed it up quite a bit in New Zeland/Australia (around 450 million loss)… but don’t worry, Fujifilm is not doomed ;).

Link to all reports below.

  • 1st Quarter ended June 30, 2017 Earnings Presentation – Click here
  • Earnings Presentation – Click here
  • 1st Quarter ended June 30, 2017 Earnings Release – Click here
  • Movie: Earnings of FY2018/3 1Q – Click here