What’s Next From Fujifilm? … and First 2017 Rumor Check (100% Correct Rumors)


Two or three times a year, I feel like I need to put a bit of order in the whirlwind of rumors, and give you guys a well-ordered overview of the rumors shared so far this year by FujiRumors.

It’s also the opportunity for me to check back the accuracy of all the rumors I’ve shared this year.

So high time for some facts:

  • 229 blog post published so far in 82 days (2017)
  • 36 rumors shared in 82 days (2017)
  • 12 rumors still to be verified
  • 24 correct rumors out of 24 verifiable rumors
  • 0 wrong rumors out of 24 verifiable rumors
  • 100% correct rumors

Sure, there are still 12 rumors that have to be verified, not all will be correct (because they are wrong or Fujifilm will change plans), but I’d say of the 12 remaining, I wouldn’t be surprised if most are correct.

A big hug goes to all sources, from the most anonmyous to the most trusted one, who decided to help me to find the right path in the fake rumor jungle and to put excitement in the Fuji world by sharing accurate rumors. You make being an Fuji shooter even more fun :-)

Also, thanks to everybody, who spotted some interesting Fuji related news/rumor/deal/review on the web, and took his/her time to drop me an email with the link to it. Much appreciated… and feel free to keep it up.

thanks to all,
Fuji X Forum, Facebook, RSS-feed and Twitter

* 75% to 99% correct

  • Fujifilm X80 Coming Second Half of 2017 (shared February 20)
  • Trusted Source Confirms: “Fujifilm Developing Ultimate APS-C X-camera. Based on X-T Design. Price Not Yet Set, but Most Expensive X” (shared 14 March)
  • Instax Goes Hybrid: Fujifilm INSTAX Square SQ10 Will have a Micro SD Card Slot (shared 16 March)
  • First LEAKED Image of the Fujifilm Instax SQ (not SQ10). Film Only (shared March 17)
  • Instax Square SQ10 with USB-Charging (shared March 18)

*50% to 74% correct

  • Fujifilm X100F Allows You to Change ISO Value with Command Dial (Probably Coming to X-Pro2 via Firmware) (shared January 16) – NOTE 1: X100F part is correct. To see if it comes also to X-PRO2. NOTE 2: The firmware announcement of March 23 says that this feature will come via Firmware, but only to X-T2. This sounds very strange to me. Could be an error of Fujifilm. I’ll wait for the firmware to come out, and if indeed the X-Pro2 does not get this feature, move this rumor in the wrong rumors section
  • Fujinon XF 33mm F1.0 No Longer on Fujifilm’s Internal Roadmap … GAME OVER for Fuji’s Super Fast Lens? (shared January 30)
  • Fujifilm Plans Fujinon XF 18mm F2 Mark II Lens (shared February 9)
  • Profoto and Miltiblitz support for GFX (shared February 26)
  • Fujifilm (Currently) Planing a Fujinon XF200mm F2 (shared March 2)

*25% to 49% correct

  • Fujinon XF 8-16mm F2.8 WR will Be The Next X-mount Lens Launched after the XF80mm Macro (shared January 25)
  • Fujifilm Working on the Ultimate $5,000+ APS-C X-Trans X-series Camera (also for Video) (shared March 3)

*1% to 24% correct

  • This could actually be by far the longest section…. I’d just need to publish all the fakes ;) .


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Fujifilm GFX, GF63mm and GF120mm in Stock at Adorama and AmazonUS


The Fujifilm GFX is now in stock at Adorama, at official Fuji sellers kenmorecamera and samys (via ebay) and AmazonUS (via third party)

The GF63mmF2.8 is in stock here at Adorama and at AmazonUS.

The GF120mmF4 Macro is in stock here at Adorama and here at AmazonUS (via third party)

Fujifilm GFX: USA BHphoto, Adorama, AmazonUS EU: WexUKParkCamerasUKPCHstore AUS: CameraPro

Fujinon GF63mmF2.8: USA: BHphoto, Adorama, AmazonUS EU: WexUK, PCHstore AUS: CameraPro
Fujinon GF32-64mmF4: USA: BHphoto, Adorama, AmazonUS EU: WexUK, PCHstore AUS: CameraPro
Fujinon GF120mmF4 Macro: USA: BHphoto, Adorama, AmazonUS EU: WexUK, PCHstore AUS: CameraPro


Fujifilm Officially Announces New Firmware for X-T2 and X-Pro2 with 33 Improvements – FULL LIST


Just as rumored, on March 23 (in Tokyo) Fujifilm announced the 33 improvements that will come with the next Firmware udpate for X-T2 and X-Pro2.

The first update will come late March and the second one late May.

Thanks a lot to the sources… and now, dear X-T2 and X-Pro2 owners, enjoy the long list of free updates. You can soon download a complete new camera :)


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Minneapolis with the X100s


Building Trio Minneapolis by John Magnoski

Write Your Articles Directly On FujiRumors!

Guest post by John ~ www.magnoski.com

Like most of us here in Minnesota, I was experiencing a bit of cabin fever a few weeks ago.  We spend so much time indoors that any sunny and relatively warm day make us all want to put aside our duties and head outdoors.  The fact that we had a record-breaking warm streak in February made focusing all the more difficult.

So I met up with my friend Jake to run around downtown Minneapolis to capture a variety of images with my favorite camera – the Fujifilm X100s – a wonderfully compact, large sensor camera with a great fixed lens and awesome image quality.  What was at one point a “splurge” purchase 3 years ago, intended purely for fun, turned out to be a camera I use on every professional job I am assigned to.

The simple form factor of this camera gets out of my way so I can shoot freely.  It is such a refreshing way to capture photographs – simple, intuitive, emotive.  These days most digital cameras lack “soul”, but not the Fuji.

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DPReview Recommends 3 Full Frame Cameras Combined over 1 Fujifilm GFX :-) :: Fuji Guys GFX Unboxing :: GFX vs. X1D vs. X-T2


Fuji Guys GFX unboxing at Fuji Guys youtube

Do Not Buy the Fujifilm GFX…

DPReview published a controversial article about the GFX, where they basically end up saying that the GFX is not worth the money extra compared to FF cameras. In short:

  • Low Light noise performance: Current Full Frame systems offer faster lenses than the GFX, so you’ll get less low light noise with FF. Moreover the FF sensor technology like Sony’s back-illumited sensor allows to catch up with MF since “sensor is better able to use the light projected onto it
  • Base ISO Dynamic Range: The Nikon has the ISO 64 mode. “Each pixel can hold more total charge before clipping, relative to equally-sized pixels on any other sensor in a consumer camera. That means it can tolerate a longer exposure at ISO 64, longer enough (at least 2/3 EV, or 60% more light) to capture as much total light as the 68% larger sensor in the GFX 50S exposed at its base ISO (100). […] noise performance at ISO 64 rivals many current medium format cameras their base ISOs
  • Shallow Depth-of-Field: The GFX lenses are not as fast as the fastest FF lenses, so they have less shallow DOF
  • Resolution: Resolution-wise, they simply can’t imagine anything better than the Canon 5DS R paired with truly stellar lenses. However, they also add that “larger sensors will always tend to out-resolve smaller sensors with equivalent glass. And so this is the area where we most expect to see an advantage to the Fujifilm system, especially over time as we approach 100MP, and beyond. It’s probably easier for a F1.8 prime paired with the GFX 50S to out-resolve a F1.4 prime on a 5DS R when both systems are shot wide open, but whether that will be the case (or if Fujifilm will even make a F1.8 or brighter prime for the system) remains to be seen. I certainly don’t think it would be a cheap combination.”

… You Just Need 3 Top Full Frame Cameras to Perform like 1 Fujifilm GFX :-)

Ok, this paragraph has quite a provocative title, but it’s actually inspired by the words of DPReview itself (more below)

I’ve seen many comparisons called “unfair” (and I like unfair comparisons). But I’ve never seen this: put together the strengths of 3 different high-end Full Frame cameras (Sony A7rII, Canon 5DSr, Nikon D810) and then compare it all with one single camera, the Fujifilm GFX.

  • The GFX has a terrific resolution? Don’t worry, the Canon 5DSr comes close to it (really?).
  • The GFX has a terrific base ISO dynamic range? Don’t worry, the Nikon D810 comes close to it (got to check this out soon).
  • The GFX has a terrific noise performance? Don’t worry, the Sony A7rII comes close to it (hm, my ISO invariance pixel peeping says differently).

The problem is… what if you want it all in one? I’ll quote DRPreview: “if you want both the base ISO dynamic range of the D810, and the low light noise performance of an A7R II, then the GFX might be your ticket.”

And I allow myself to add, that if you want the high-resolution of the GFX, then neither the D810 nor the A7rII are for you. You have to take the Canon 5DSr… but then you lose the dynamic range and noise performance.

So, seen from another perspective, we could say you need all these 3 Full Frame cameras to perform almost like 1 Fujifilm GFX (but I doubt that, since the pixel peeping I did, shows that with a 6 stop push, the GFX spanks them all).

There would be so much more to discuss (and in part debunk) on that article, such as the lack of fast lenses. As our GFX group demonstrates day by day, you can adapt ultra fast lenses on the GFX. And Fujifilm has the 110/2 in the pipeline for this spring. But I have to make a break now after a long day… my guitar is waiting :)

Anyway, I think you guys can make up your own mind on this and read the article “Thinking about buying a Fujifilm GFX 50S? Read this firsthere at dpreview.

GFX has Huge Cons and DPReview is Right!

Don’t get me wrong, the GFX has it Cons, just like any other camera. The AF-speed is not really snappy, it has no 4K, it does not have the super fast EVF refresh rate of the latest X-series cameras, it’s expensive and more.

It will shine in some areas, but create frustrations in others (good luck shooting some serious sports photography with it).

But if there is one thing you do not have to worry about the GFX, then it’s its image quality. As proven by DPReview today, it delivers an IQ, that you need 3 different Full Frame cameras with different strenghts to almost match it :).

And yet, DPReview is right. 95% of us don’t need the GFX. We can be more than happy with any modern APS-C or FF camera. But the GFX was made for the niche, for the 5%, for the people, who need (or want) the ultimate image quality and don’t want to spend a fortune for a Phase One.

Well, for those people the waiting is over. The Fujifilm GFX will give you the extra boost in your images you were looking for :)

Fujifilm GFX Vs. Hasselblad X1D Vs. Fujifilm X-T2

  • Round 1: GFX Vs. X-T2 at billfortney: “The GFX has a ton of resolution and can be blown up to outer space and still have enormous detail, and the X-T2 holds it’s own until we start cropping or making very, very large prints on the order of feet by feet. Can you see the difference with your nose against the print, yes you can, but standing back at a reasonable distance I suspect it would be harder, though the GFX would still have the edge!”
  • GFx Vs X1D / 3 people used both cameras in German at fineartprinter (translation)
  • Thoughts after using the Fujifilm GFX at the Spanish site dslrmagazine (tranlsation)

Fujifilm GFX: USA BHphoto, Adorama, AmazonUS EU: AmazonDE, AmazonUK, WexUKParkCamerasUKPCHstore AUS: CameraPro