EXCLUSIVE: Fujifilm is Working on a Camera With a “Time-Travel” Dial

Ok guys, this is what I hear.

Fujifilm is working on a camera with a sort of “time-travel” dial.

What do I mean by that?

Now, don’t get too excited — it’s not quite like the one from that legendary movie (the one that inspired the opening image of this post), where you punch in a date and jump through time. But it might just let you photographically do something close.

In fact, if what I hear is accurate, then it’s a dial that lets you choose an era-inspired look for your images. You won’t be jumping through time — but your photos will.

At the moment I don’t know exactly how this works, so from now on it is all just speculation.

My guess is that you might be able to switch from the early black and white era, to the rise of commercial color photography in the 1930s thanks to Kodachrome to the New American Color photography of the 1970s (inspired by artists like William Eggleston, Stephen Shore, Joel Sternfeld and Richard Misrach) and so forth.

I call it a photographic “time-travel dial” — one effortless turn to revisit the looks of photography’s past.

It seems Fujifilm is once again having fun experimenting (Fujifilm X half anyone?), blending nostalgia and innovation to offer photographers a truly new kind of creative experience.

Now, you might like this idea or not, but I guess we can agree that only a company with a massive photography history could come up with such an idea, which speaks for the heritage and creativity of Fujifilm.

Stay tuned on FujiRumors… as soon as I have more details I will let you know. And of course, feel free to reach out to us in case you have some hints or rumors to share about it.

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Fujifilm X-Pro4 – Time to Remove the OVF, or the EVF… and Everything in Between

Fujifilm X-Pro4

Is it the Fujifilm X-T6?
Nope.

Then it must be the X-H3, right?
Not that one either.

Ah, so surely the X100VII!
Forget about it.

The camera people ask me about the most — and the one I get the longest wish lists for in my inbox — is the Fujifilm X-Pro4.

And since so many of you have shared your hopes and ideas, it’s time for a dedicated Fujifilm X-Pro4 Wishlist Roundup on which I share some of your messages.

They include the very controversial opinion to remove the optical viewfinder and go the Leica M EV1 path. If Leica was brave enough to make this step, why shouldn’t Fujifilm?

But, as you can read here, some also want the complete opposite: get rid of the EVF and only keep the OVF (+ERF).

In my opinion Fujifilm should not ditch the OVF. On the contrary, they should make it even better. And early rumors suggest they are indeed doing just that. But at the same time do not remove the EVF. So, in short: an improved hybrid viewfinder is the way to go according to me.

X-Pro4 Wishlist

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AstrHori 9mm f/2.8 Listed on BHphoto – Is the Viltrox 9mm F2.8 Clone Coming? – UPDATE

UPDATE: according to Mistral this is a manual focus only lens. The lens also leaked on the Chinese Weibo account 独立摄影师联合会 (image below)

The AstrHori 9mm f/2. 8 is now listed on BHphoto.

At the moment there is no info about this lens, other than it will cost $169.

Now, it’s not uncommon to see the very same lens from China sold under a variety of brand names.

So maybe the AstrHori 9mm f/2.8 is just a clone of the recently launched Viltrox 9mm f/2.8 Air lens, which so far is available for Sony E and Nikon Z APS-C and Viltrox said will soon come also for Fujifilm X mount, as we reported here.

But again, that’s just a speculation. I guess we will find out soon.

So far it enjoys fantastic reviews:

LEAKED: First Images of Fujifilm X-T30 III and XC13-33mmF3.5-6.3 OIS

Here are the first leaked images of the Fujifilm X-T30 III and Fujinon XC13-33mmF3.5-6.3 OIS that will be announced in just a few hours and have been shared on Chinese social media xiaohongshu here and at in X by howtofly.

No big surprises. Same body of the X-T30 II. And the lens comes with the (nice) specs we rumored here.

The price given in those leaks is £829 body only and £999 bundled with XC13-33mm kit lens.

Fujifilm Cancels the Party but Keeps the Presents – X-T30 III and XC13-33mm Preorders at 1 AM

the most affordable Fujifilm camera with EVF is coming! - BHphoto page made by FujiRumors for fun
the most affordable Fujifilm camera with EVF is coming! – BHphoto page made by FujiRumors for fun

No Party, No Problem

We’re used to Fujifilm turning every product launch into a big X Summit party — but this time, there’s no party on the calendar.

A pity, really, because the Fujifilm X-T30 III and the new XC13-33mmF3.5-6.3 could end up being very important releases for Fujifilm.

Still, while there may be no celebration stream, the presents are coming anyway: Fujifilm will announce the X-T30 III and XC13-33 October 23 at 1 AM New York time (7 AM Berlin time).

That’s also when reviews will drop and preorders will go live — so get your refresh finger ready, FujiRumors is ready for the live blog :).

Support The Creator of Your Choice

Down below you’ll find the links to the X-T30 III and XC13-33mmF3.5-6.3 at several stores. They might not show the new gear right now, but at 1:00 AM New York time they will lead you to their product pages.

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Pre-Orders*

*pre-orders start October 23 at 1AM New York Time