This Is the Fujifilm Gear That Dominated Sales in 2025

→ click hereĀ to find out top camera, top XF lens and top third party AF lens

There have been many announcements in 2025 and you already voted your most loved and hated gear here.

But one thing is to vote with a push of a button, the other thing is to “vote” using our hard earned money.

For example: did you know that you voted the Fujifilm X half as by far the most hated camera of 2025, but in 2025 it was the 4rd best selling camera on FujiRumors?

So let’s take a look at what the best selling gear in 2025 was.

NOTE: the data is based on FujiRumors affiliate sales at BHphoto.

Top 20 Best Selling Gear in 2025

Conclusions:

The massive success of the Fujifilm X-E5 also pushed the XF23mmF2.8 to the top of the ranking.

We also see a nice “revival” for the XF27mmF2.8 thanks to the X-E5. Remember, the X-E5 was initially available as body-only, so many people didn’t want to wait for the XF23mmF2.8 kit to finally drop and went for the XF27mm pancake instead to get an ultra-compact combo right away.

The X100VI is still selling very strong, even though it is still mostly out of stock in the USA.

In a year that wasn’t really full of joy for the GFX system, the Fujifilm GFX100RF is the only GFX gear to make the ranking, but it did so quite impressively.

Finally, while Viltrox has been the king of third-party autofocus lenses for Fujifilm in the last few years, Sigma is back this year. They claimed the top spot again thanks to the very popular Sigma 17-40mm f/1.8.

Everything Fujifilm Related Announced in 2025 – Except Manual Focus Lenses

This Guy Created an Fujifilm X-E5 alike Battery Case

There is something we can all agree on: the Fujifilm X-E5 is a terribly sexy camera šŸ˜‰

And a camera this sexy clearly deserves a fancy little accessories box of its own.

That’s exactly what one creative mind (who owns an X-E5) did by 3D-printing an X-E–style battery storage case that looks like a tiny camera itself.

  • 3-D printed battery storage case
  • can hold 2 NP-W126S batteries + memory card and other common accessories
  • black and silver version

Sadly, it doesn’t seem to be for sale (at least as far as I know). But let’s be honest: this feels like the perfect idea for some Chinese accessories maker to ā€œtake inspirationā€ from and turn into a cute, camera-shaped battery holder of their own šŸ˜„

So far, the only “FUJI” branded battery-SDcard box I could find is this one at Aliexpress.

And if that happens… I’m pretty sure it would sell very well.

Images

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SG-Image 75mm f/1.2 for Fujifilm GFX Sample Images and Price

We now have additional information and price for the upcoming SG-Image 75mm f/1.2 for Fujifilm GFX.

I am particularly impressed by the weight. I own the AstrHori 75mm f/4 for GFX, and that one weight 634g. And by the way, I had no idea that AstrHori used a few of my 75mmF4 shots to advertise the lens on their Amazon page.

As far as super-fast G mount lenses goes, there is also the TTArtisan 90mm f/1.25 for G mount, but that one weights over 1000 gram. There is also the Mitakon Zhongyi Speedmaster 85mm f/1.2 and the Mitakon Zhongyi Speedmaster 65mm f/1.4, both at 1050 gram.

Down below you can see

  • Additional Sample Images
  • Additional Specs
  • Price

Regarding the sample Images, here is what SG-Image writes about the image quality:

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Fujifilm X half White Edition Launched

The Fujifilm X half has now been launched also in white color overseas. Below you can see the images.

Remember: Adorama decided to offer a free Fujifilm X half to anyone purchasing the Fujifilm X-T5 with XF16-80mm. Of course that’s on top of the $100 rebate there is on the X-T5 kit.

It’s unclear when/if this version will come also other countries.

Image Gallery

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Fujifilm Instax Mini Evo Cinema Hybrid Instant Camera Listed at BHphoto

The FUJIFILM instax mini Evo Cinema Hybrid Instant Camera is now listed at BHphoto.

Key Features
  • Hybrid Video/Stills/Instant Film Camera
  • Accepts instax mini Instant Film
  • Eras Dial for Decade Inspired Effects
  • Share Video via Instant Print QR Codes
  • Inspired by Classic Super 8 Cameras
  • Dedicated Smartphone App
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