What We Expect to See from Fujifilm in 2021… and What Not!

What we Expect from Fujifilm

I thought I make a quick list of cameras and lenses that we could see in 2021, and what we surely will not get in 2021.

ATTENTION: It’s a mix of rumors, speculations and hopes. So read carefully to distinguish one from another.

2021 will be full of rumors, so make sure to follow FujiRumors on Facebook, Facebook, RSS-feed, Twitter, Youtube and Instagram.

X/GFX Cameras 2021

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Nitecore FX3 Dual Battery Fast Charger for Fujifilm X-T4

As the Fujifilm X-T4 comes without a charger, the first investment I did along with my X-T4, was to get the Fujifilm BC-W235 Dual Battery Charger.

Since a few weeks now, also Nitecore offers it’s own dual charger for Fujifilm X-T4 batteries, the Nitecore FX3 dual battery charger for Fujifilm X-T4. It costs you about half the price of the original charger.

As of now you can get it in various combinations:

The Nitecore FX1 dual charger for NP-W262S batteries was one of the top 5 sellers on FujiRumors in 2018.

It will soon be available also at other stores:

But as said, it’s not the only option out there. There is for example:

Internet Declares the Top Gear 2020: Fujifilm X-T4 Top or Flop? Love for X100V, X-S10 and XF50mm1.0

2020 Gear of the Year

It’s that time of the year, when blogs and youtube channels declare their best gear of the year.

We have already shared what DPReviewTV thinks is best here and what DPReview blog thinks is best.

Now it’s time for a roundup what all others consider their top and flop gear 2020.

The Fujifilm X-T4 is the best camera 2020 winner for CineD, Techradar, ePhotozine and also according to the German Stiftung Warentest, which is the go-to source for independent and competent reviews in Germany.

One prominent exception: Tony Northrup says the X-T4 the biggest disappointment of 2020. Why? You’ll find his video below. He might not like the X-T4, but he appreciates the X-S10, which Tony delcars the best camera below $1,000.

The Fujinon XF 50mm f/1.0 R WR is second best for Techradar and BH Explora.

BHphoto Explora

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Top Fujifilm Product 2020 – VOTE NOW

Top Fujifilm Product 2020

There won’t be any more announcements in 2020, so time to look back at the Fujifilm year 2020 and vote which one according to you was the top product of the year launched by Fujifilm.

You find the survey down below.

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Top Fujifilm Product of 2020

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New Fujifilm Financial Results: COVID-19 Can’t Stop X-T4 and X100V, Instax Rises Again but Pandemic Still a Serious Issue

The latest Fujifilm financial results for the 2nd quarter 2021 (1 July 2020 to 30 September 2020) have been released.

Of course COVID-19 had a terrific impact, but there are some signs of recovery and hope.

First of all, after a couple of rather negative reports in the past, Instax seems to be growing strong again, which is, as we know, the real money machine of the imaging division.

But also sales of the Fujifilm X-T4 and X100V were “brisk” and there is a recovery trend in the when it comes to digital camera sales.

And yet, overall the numbers are still negative due to COVID-19, but Fujifilm writes:

Operating income was down, but if COVID-19 impacts are excluded, the segment secured income of a similar level to last year

Overall Fujifilm writes:

In the Imaging Solutions segment, consolidated revenue amounted to ¥113.9 billion (down 26.1% from the same period of the previous fiscal year). Sales of products and services in general decreased due to the impacts of stay-at-home orders, temporary closure of retailers, and a variety of events not being held, or being cancelled, in many cities worldwide due to the spread of the COVID-19 pandemic.

Consolidated operating loss amounted to ¥2.1 billion.

[…]

In the electronic imaging field of the optical device and electronic imaging business, temporary closure of retailers and fewer opportunities to take photos due to the COVID-19 pandemic resulted in a decline in revenue. The digital camera market as a whole faced severe challenges and overall demand declined far below the previous year’s level. Nonetheless, sales increased steadily for FUJIFILM X100V, a high-end, compact digital camera launched in February 2020, and FUJIFILM X-T4, a mirrorless digital camera highly regarded for its high-speed AF and advanced video performance, launched in April 2020. In July 2020 we launched the FUJINON Lens GF30mmF3.5 R WR as a new interchangeable lens for the GFXSeries, providing a compact wide-angle prime lens that delivers ultra-high resolution. Then, in September 2020, we launched a new addition to our lineup of interchangeable lenses for the X Series in the form of the FUJINON Lens XF50mmF1.0 R WR, a large-diameter mid-telephoto prime lens, thereby enhancing the appeal of our products as systems through a generous lineup of lenses. Going forward, we will continue providing value-added products and revitalizing the market, along with sharing the joy of taking photos.

In the optical device field, revenue decreased, reflecting reduced sales of broadcast and cinema lenses due to cancellation of sports events, and suspended filming of television dramas and movies, as well as reduced sales of vehicle-mounted lenses due to lower demand in the automotive industry worldwide. Demand for lenses for security purposes held firm, and revenue for the second quarter was higher than the same period of the previous fiscal year. Aiming to achieve business growth in this field, we are expanding our business domains and developing innovative products that satisfy the diverse needs of the market, including developing and launching ultra-short-throw projectors and long-throw security cameras, and developing new multispectral camera systems.

Here are the various documents: