Fujifilm X-H2 with Stacked Sensor: What’s the Right Price for You? (But Do NOT Compare it to the New Sony A7IV)
Here is what is happening in these days.
Since the announcement of the new Sony A7IV, I am receiving lots of emails and also comments here on FujiRumors, pressing me to share more Fujifilm X-H2 rumors.
So let me say a few quick things:
First: I can share rumors only when I either have them or I have permission to share them. So if anyone out there would like to help me to put fire in the Fujifilm community with some X-H2 rumors, then feel free to contact me either via email at firstname.lastname@example.org or via PM on our social media. Also the rumor box is always there for you. If you use it, feel free to give yourself a nickname.
Second: I can confirm that the Fujifilm X-H2 price tag should not be higher and possibly be even lower than $2,500.
So is this a good price tag or is it too expensive?
Considering that the new Sony A7IV costs $2,500, one might think that the rumored Fujifilm X-H2 pricing is too close to the one of the Sony A7IV.
But here is the thing: the Fujifilm X-H2 can’t be really compared to the Sony A7IV. In fact, as Fujifilm itself proudly announced back at the Fujifilm X summit, the next generation Fujifilm cameras will feature a stacked BSI sensor. And as we know, the Sony A7IV has a non-stacked BSI sensor, basically the same technology we find in the $1,699 Fujifilm X-T4.
So you got the point: the Fujifilm X-H2 should be compared to other stacked sensor cameras, such as the Sony A9II, the Canon R3 and the Sony A1. So let’s do it now:
- Sony A9II = $4,500
- Canon EOS R3 = $6,000
- Sony A1 = $6,500
- Fujifilm X-H2 = sub. $2,500
So you see that the other stacked sensor option out there on the market are at least 2K+ more expensive.
And if you look for 8K in a mirrorless camera, then here are your options:
So also in this case, the Fujifilm X-H2 will be at least $1,500 more affordable than competing 8K cameras.
There is no way around it: the sensor is a very expensive (if not the most expensive) component of a camera. For example, Fujifilm paid $2,000 for the older 50MP sensor in the original GFX50S). So, the smaller the sensor, the more affordable you can make the camera.
And as I wrote in a recent article called “top 10 attacks on Fujifilm that don’t make sense“, you simply can pack more specs for less money in an APS-C camera over a Full Frame camera. And this will be the case also with the Fujifilm X-H2, which offers a stacked sensor at a price full frame can’t not even nearly match.
Now keep all this in mind when, in the survey down below, I ask you what would be the right pricing according to you for the Fujifilm X-H2.
- The Sony A7C Proves My Point: Full Frame Compromises vs APS-C Balance
- Fujifilm APS-C is Dead? Nikon Z5, Sony A7III, Canon R6 vs the Fujifilm X Series Art of Balance
- Top 10 Attacks on Fujifilm (That Don’t Make Sense): Full Frame Desires, GFX Facts Distortion, Kaizen Death, X-Trans Flaws, DOF and more