DPRTV Fujifilm X-T4, Sony a6600, Canon M6MKII, Nikon Z50 Shootout: FUJIFILM Easily Dominates APS-C, Except for…

DPRTV compares the best APS-C mirrorless camera from four brands:

You can see the video above and read the summary below.

In short: There is no competition. It makes no sense to even try to compare anything APS-C related to Fujifilm right now. It is hands down the best APS-C choice and dominates in basically every area, except one: autofocus.

To be clear, it focuses great, all cameras in this shootout do. But where it is not on par with Sony and Canon so far, it’s autofocus tracking.


  1. Fujifilm X-T4: good grip and nice dial execution. You can still use it like a DSLR via front and back dial. Lots of versatility
  2. Nikon Z50
  3. Canon M6 II
  4. Sony A6600


  1. Fujifilm X-T4: best display. Touch screen with full articulation. Nice EVF
  2. Nikon Z50
  3. Canon M6 II
  4. Sony A6600


All cameras have very good autofocus.

  1. Sony A6600
  2. Canon M6 II
  3. Fujifilm X-T4: very much improved AF, especially face and eye AF. Performs very well. The tracking is not as sticky, though
  4. Nikon Z50

Image Quality

  1. Fujifilm X-T4: love 26MP sensor. Good low light performance and dynamic range. Fast readout with minimal rolling shutter which makes electronic shutter more useful. Great JPEG’s and film simulations. X-Trans does not play very nice with Adobe software. But DPRTV uses Capture One, and that works great
  2. Canon M6 II
  3. Sony A6600
  4. Nikon Z50

Battery Life

  1. Sony A6600
  2. Fujifilm X-T4: NP-W235 battery. USB-C charging
  3. Nikon Z50
  4. Canon M6 II


  1. Fujifilm X-T4: killer video camera. Internal 10bit recording. 4K60p. IBIS. Fully articulating screen. ETERNA profile. USB-C dongle for headphones. by far the best camera
  2. Sony A6600
  3. Nikon Z50
  4. Canon M6 II

Final Rankings

  1. Fujifilm X-T4: most expensive of the bunch. Higher specs than the other cameras. Fujifilm has invested strongly in APS-C. Complete lineup. Lots of lenses. Professional body. Nice styling. Nice to use and to own.
  2. Sony A6600
  3. Canon M6 II
  4. Nikon Z50

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MapCamera: Fujifilm X100V Top Seller, Great X-E3/X-H1/X-Pro3 Sales and APS-C Dominates Full Frame

Just yesterday here we reported how, according to BCN ranking, Fujifilm saw, in March, a huge 115% increase in sales in Japan, while all other camera manufacturers dropped up to 50%.

Now Japanese store MapCameras published their top selling camera rankings.

Keep in mind, though, that this is not representative for overall sales.

The most reliable data we probably have about the worldwide success of various camera brands, is this report from a Techno System Reports, a major marketing research company located in Japan that sells this data at a very high price, but somehow it went public at the Japanese site toyokeizai, and FujiRumors spotted it for you and shared it here.

The data of Techno System Reports reflects the mirrorless camera sales, and it shows that Fujifilm is on the third position, just a tiny margin behind Canon, and substantially behind Sony.

With that said, if big retailers share their sales data, it might not be representative for the overall market, but it can still give an approximate indication of what the market wants.

With that said, here are the top sellers at MapCameras for March 2020.


** CLICK HERE to Read the Rest of the Article **

DPReview Products of the Year 2019: Sony A7R IV Beats Fujifilm GFX100 and Fujifilm X-A7 Pleasing Surprise

Best Gear 2019

DPReview declared their products of the year 2019.

When it comes to the overall best product, the Sony Alpha a7R IV beats the Fujifilm GFX 100.

On the other hand, the Fujifilm GFX 100 snaps the “best innovation award“, showing that Fujifilm is doing something special with its medium format line, and, as opposed to Tony Northrup GFX pessimism, I explained in this popular article why the GFX system has all the potential to break through in future.

Now back to the best of.

A pleasing surprise is the Fujifilm X-A7, a line that has been widely ignored on the web so far, but finally finds a spot in the sun, as the second best entry level ILC after the Canon EOS M200.

Check out the full ranking down below.

DPReview product of the year, 2019

  1. Sony Alpha a7R IV
  2. Fujifilm GFX 100
    Pro wedding and event photographers, portrait and lifestyle shooters, and even a certain type of videographer have kept the GFX 100 on more or less continuous backorder since it was released. You may not need 100MP, but some people do. And the GFX 100, with Fujifilm’s range of excellent GF lenses, makes 100MP shooting practical and enjoyable.

DPReview innovation award

  1. Fujifilm GFX 100
    While very little about the GFX 100 is new or unique to this model, what counts is how all the ingredients are mixed together. The addition of in-camera stabilization, impressive video capture and hybrid on-sensor PDAF to the medium format world makes the Fujifilm GFX 100 among the most capable and most innovative cameras out there.
    Fujifilm has been working hard to democratize digital medium format for a couple of years, but with the 100 megapixel GFX 100, the company completely changed our understanding of what a medium format camera could be.
  2. Canon RF 70-200mm F2.8L IS USM

Best high-end ILC

  1. Sony Alpha a7R IV
  2. Panasonic Lumix DC-S1R

Best midrange ILC

  1. Canon EOS M6 Mark II
  2. Nikon Z50

Best entry-level ILC

  1. Canon EOS M200
  2. Fujifilm X-A7
    a significant camera for Fujifilm, and a great all-round option for beginner photographers in general. Significant for Fujifilm because it’s the company’s first entry-level offering that has really impressed us

Best consumer stills / video camera

  1. Panasonic Lumix DC-S1
  2. Sony Cyber-shot RX100 VII

Best compact/fixed lens camera

  1. Ricoh GR III
  2. Sony Cyber-shot RX100 VII

Best prime lens

Best zoom lens

  1. Canon RF 70-200mm F2.8L IS USM
  2. Nikon Z 24-70mm F2.8 S

Best accessory

  1. GNARBOX 2.0 SSD
  2. Peak Design Travel Tripod

Best smartphone camera

  1. Google Pixel 4
  2. Apple iPhone 11 Pro

Read the full article and the motivation behind each choice at DPReview


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DPRTV APS-C Shootout: Fujifilm X-T30 vs Canon M6 Mk II vs Sony a6400 vs Nikon Z50

Mid-Range APS-C Mirrorless Shootout

Chris & Jordan from DPRTV have posted their mid-range APS-C mirrorless shootout comparing the following cameras:

So what do they say is best?

The video is above, and a practical summary can be found below.

** CLICK HERE to Read the Rest of the Article **