Fuji Guy Billy: Fujinon XF 33mm f/1.0 Development Challenge, XF 16-80mm f/4 very silent AF, X-H1 Market Misunderstanding and More

Fuji Guy Billy Interview

Fuji Guy Billy joined the Fujilove podcast. For those of you, who are right now on the road or at work and you can’t listen to it all at iTunes, Stitcher or on fujilove, here are the key points:

Fujinon X Mount Lenses

Fujifilm X100, X-E3, X-T20 and X-T3

  • Fujifilm X100 was the game changer and started the X series success
  • When developing the X100, Fujifilm wondered who is going to buy a fixed lens camera at this price point, but it turned out to be a success
  • Fujifilm X-T3 is balance of size, weight and quality in a good price point, but for Billy even the X-T3 is big
  • Billy’s go-to camera is the Fujifilm X-E3, paired with XF35mmF2, XF23mmF2 and occasionally the XF50mmF2 because of portability
  • Fujifilm X-T20 with no joystick is a dealbreaker for him

Fujifilm X-H1

  • Fujifilm X-H1 latest firmware introduced lots of improvements and the new lower price makes it very tempting
  • The Fujifilm X-H1 maybe has been misunderstood by the market. It had a lot of new video features, so people considered it more a video camera. But it is also a better and more robust camera, and facilitates handling of bigger lenses. For Professionals weight is sometimes not a problem, but more durability. That’s why Fujifilm launched the Fujifilm X-H1. It should also appeal to DSLR customers, who were on the fence of switching to mirrorless. IBIS is quite nice also for photography, especially in low light
  • Shutter has an S1 (half press) and S2 (full contact to release shutter) position. Regarding the Fujifilm X-H1, you can contact your Fujifilm service and see if they have an option to adjust the S1 and S2 position to your taste (low, medium or high). There might be a charge for that service, depending on your country

IBIS

  • Fujifilm wanted to make an excellent IBIS system, and it is one of the best on the market. But the size of the system was too big to put it into other X-series cameras. At this moment, it can’t fit in other cameras, but hopefully one day IBIS can be designed smaller and make it fit on other cameras

Fujinon G Mount Lenses

  • Fujinon GF 50mm f/3.5 coming in 2019 and Fujinon GF 45-100mm f/4 in 2020
  • Fujinon GF 100-200mm f/5.6 R LM OIS WR: If you look to move into medium format, you don’t have many lenses initially to choose from, so zoom lenses can cover various focal lengths. The GF100-200 is compatible with teleconverter. It’s a little bit heavier, but very sharp. At that focal length with medium format sensor, you can isolate your subject very well

External Battery Packs

Navigate Menu

  • Tips and Tricks: Best way to navigate the menu is using the front and rear command dial. Front dial jumps from page to page, and rear dial jumps from item to item

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TIPA Awards 2017: Fujifilm Most Awarded Camera Company. Prizes to GFX, X-T2, X-T20, X100F and XF23mmF2

If you were lucky enough to attend the Photokina 2016 (like me), you will have noticed that the by very far busiest booth was the one of Fujifilm. So it was clear to me, that Fujifilm must have done many things right over the last year, in order to attract all these people.

So it’s not really a surprise, that the latest Fujifilm products are highly awarded. I’ve already reported how:

  • the Fujifilm X-T2 got the Gold Award at DPReview (story here)
  • 14 Fujifilm products won the IF Design awards (story here)
  • the Fujifilm GFX got the DPReview Gold Award (story here)
  • the Fujifilm X100F earned the DPReview Gold Award (story here)
  • 17 Fujifilm products won the red dot design award (story here)
  • the Fujifilm X-T20 got the DPReview silver award (story here)
  • Only the Fujifilm X-System broke the DSLR Hegemony at World Press Photo Awards (story here)
  • at the DPReview Awards 2016, DPReview declared the Fujifilm X-T2 and Nikon D500 “Way in Front of the Rest” (story here)
  • the Fujifilm X-Pro2 Best Professional CSC and XF100-400 Best CSC Zoom Lens won the EISA Awards (story here)

Well, Fujifilm now sets another record. At this years’ TIPA Awards (2017), it is the most awarded camera company out there, with a total of 5 awards for:

As usual, at such competitions, there is an award for basically every brand out there. But it might be still significant, that Fujifilm is the most awarded brand.

Check out all the 2017 TIPA winners at tipa.com