Stop Buying Fujinon GF Lenses Like Crazy, Or We Won’t Get GF Lens Deals Anymore ;)

Take all launch-sales of all GFX cameras in the past, combine them, and then compare them with the sales (and pre-orders) of the Fujifilm GFX100S.

The result: the Fujifilm GFX100S sold better than ALL of them combined!

No surprise that therefore the Fujifilm GFX100S is already the most owned GFX camera by the FujiRumors community.

This should be a good news for Fujifilm. But it also puts Fujifilm in front of some serious challenges.

  • ship all the pre-ordered GFX100S cameras as fast as possible
  • with tons of new photographers joining the GFX system overnight thanks to the GFX100S, also sale of G mount lenses is incredibly strong

After an email of FR-reader Darin, I took a loot at the current GF lens stock status at BHphoto, AmazonUS and Adorama.

I noticed that, at the time of this post, 7 out of 12 lenses are not available at BHphoto, and also Adorama and Amazon lack of G mount lenses stock.

So down below is an overview on what you can still find where.

I have the feeling that, with the lenses selling so strong, we won’t get deals on them for a while. But I hope to be proven wrong.

NOT AVAILABLE

AVAILABLE ONLY AT 1 STORE

AVAILABLE AT 2 STORES

AVAILABLE AT ALL 3 STORES

Fujifilm Wins 29 Red Dot Awards including GFX100S, X-E4, XF50mmF1.0 and More

29 products, the largest number ever, received the world-famous “Red Dot Design Award”

Ultra-short throw projector “FUJIFILM PROJECTOR Z8000” won the highest award “Best of the Best Award”

Products in various business fields are highly evaluated for their designs that realize not only beautiful appearance but also excellent functions and performance

Fujifilm Co., Ltd. (President: Kenji Sukeno) is a “Red Dot Design Award: Product Design 2021” sponsored by the “Nordline Westfalen Design Center” based in Essen, Germany. We are pleased to announce that 29 products such as the instant camera instax “Cheki” series and the digital cameras “X series” and “GFX series” have won the “Red Dot Design Award 2021”. Among them, the ultra-short throw projector “FUJIFILM PROJECTOR Z8000” won the “Best of the Best Award”, which is the highest award of the same award.

This time, 29 products, which is the largest number ever for our company, have been awarded, and this is highly evaluated for the design that maximizes not only the beautiful appearance but also the excellent functions and performance.

The “Red Dot Design Award” is an international design award established in 1955. It is judged based on criteria such as design innovation, functionality, ergonomics, ecology, and durability, and is awarded to excellent products. This award is one of the three major design awards in the world, along with the “iF design award” in Germany and the “IDEA” in the United States. This year, about 7,800 entries were submitted from all over the world and were judged by internationally active design experts.

We pursue functions and performance in the development of all products and services, and are working on design development that maximizes the excellent functions and performance. Going forward, we will continue to aim to create new value for our products by realizing designs that are not limited to the beauty of the exterior design, but are thoroughly focused on easy and comfortable operability and portability.

Red Dot Design Award 2021″ winning products (24 products excluding 5 unpublished products)

  1. Ultra-short throw projector “FUJIFILM PROJECTOR Z8000”
  2. Instant camera “Cheki” “instax mini 7+”
  3. Instant camera “Cheki” “instax mini 11”
  4. Instant camera “Cheki” “instax SQUARE SQ1”
  5. Mirrorless digital camera “FUJIFILM GFX 100S”
  6. Mirrorless digital camera “FUJIFILM X-T4”
  7. Mirrorless digital camera “FUJIFILM X-E4”
  8. Mirrorless digital camera “Fujifilm X-S10
  9. Mirrorless digital camera “Fujifilm X100V”
  10. Fujinon lens XF50mmF1.0 R WR
  11. Fujinon lens XF10-24mmF4 R OIS WR
  12. Fujinon lens GF30mmF3.5 R WR
  13. Fujinon lens GF100-200mmF5.6 R LM OIS WR
  14. Broadcast zoom lens “FUJINON UA 107 x 8.4 BESM AF
  15. Broadcast zoom lens “FUJINON UA 24 x 7.8 BERD S6 B
  16. Broadcast zoom lens “FUJINON HP 66 x 15.2-ESM
  17. Broadcast zoom lens “FUJINON HP 12 x 7.6 ERD-S9
  18. Zoom lens for cinema camera “FUJINON Premista 19-45mm T2.9
  19. Binoculars “FUJINON HYPER-CLARITY HC 8 × 42/10 × 42”
  20. Endoscope function expansion unit “EX-1”
  21. Clinical chemistry analyzer “DRI-CHEM NX600”
  22. Mouthpiece “B1” with splash reduction function for endoscopes
  23. Inkjet solution “UVIQUE”
  24. Magnetic tape storage media “FUJIFILM LTO Ultrium8 data cartridge”

Down below a more detailed introduction on the awarded products.

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DPRTV Fujinon GF 50mm F3.5 Review

Fujinon GF 50mm F3.5

The Fujinon GF 50mm f/3.5 is not only the newest, smallest, lightest and most affordable lens in the GF lens line-up, but it’s also the currently best selling G mount lens.

But what do you give up in exchange for the small size?

According to Chris from DPReview, not much. Here is what he says in his Fujinon GF 50mm F3.5 review:

  • smallest and lightest lens for the Fujifilm GFX system
  • manual focus ring is buttery smooth
  • linear motor AF. Tested on Fujifilm GFX100 the AF speed is very impressive. From near to far focus is quick
  • lens design is relatively complicated compared to other “pancake” lenses, and it’s amazing that Fujifilm was able to keep it that small
  • minimal breathing
  • very sharp
  • can easily handle the resolution of the GFX100
  • the GF50mm f/3.5 is a full frame equivalent of 40mm f/2.8
  • very good center sharpness even wide open
  • surprising the corners, which hold up very well too
  • optically a very sharp lens
  • very minor and very well controlled color fringing
  • you are going to like the bokeh, maybe a little bit of a darker edge, but very smooth interiors and very nice round shape even stopped down
  • the lens is a bit too wide for portraits. the GF63mm is a better choice, or the best overall is the GF110mm f/2
  • macro capability is not amazing, but you will use it on high resolution cameras, so you can crop the hell out of it
  • Chris still prefers the 63mm focal length, but if you want to save money, size and weight, the GF50mm is great

Looks like Fujifilm crafted yet another winner. Well done, Fuji!

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Fuji Guy Billy & Jonas Rask FujiLove Podcast: About Global Shutter GFX Revolution, Dropping Full Frame, XF 16-80mm and More

The fifth episode of the Fujilove podcast with Fuji Guy Billy and Jonas Rask just went online. For your convenience, here are the previous 4 episodes:

  • episode 1 – XF33mm development challenges and X-H1 market misunderstanding
  • episode 2 – autofocus motors of lenses compared and no more Kaizen love for Fujifilm X-T20
  • episode 3 – digital image stabilization via firmware update and GFX100 talk
  • episode 4 – APS-C crop factor cheating and fast GF lenses potentially coming

It’s a 1 hour podcast, and in case you are in a hurry and don’t have time yet, I cover the whole podcast below. You can listed to it all at sticher and Fujilove.

FUJILOVE PODCAST

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Fujifilm Manager: “GFX100 Orders are Incredibly High”. Zack Arias: “I Might Sell my Phase One”

Fujifilm manager Toshihisa Iida was at the Fujifilm GFX100 launch event in India, along with Zack Arias.

It’s a 1+ hour video, that I have conveniently summed up below in a 2 minutes read time for you ;).

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VIDEO SUMMARY

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