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Fujifilm Confirms they Will Not be at Photokina 2020 as it “Does not Fit with Timing of Our Exciting New Products Launch”

Last week FujiRumors told you that Fujifilm will not be at Photokina in May 2020.

Pressed by questions, Fujifilm now had to come out publicly about it, and confirmed to Petapixel that:

After considering exhibiting from an overall perspective, including the launch timing of several exciting new products next year, our sales promotion plans, and cost effectiveness, we have decided not to take part in photokina 2020. We will continue to engage with our customers through other avenues including hands-on, interactive events, increasing opportunities to demonstrate the outstanding value and capability of our products and services directly to users, and strengthening the digital presence of our products. The number one priority for Fujifilm is and always will be our customers, and we will continue to make decisions based on the best ways to engage with our community.

Of course there is the sentence, that Photokina in May 2020 does not fit wit the “launch timing of several exciting new products next year“. If that’s correct, don’t expect any exciting announcements in May.

But the main reason for this is one, and only one: save money.

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Latest Lightroom Update Fixes Classic Negative Film Simulation Bug

Classic Negative

Just as Mattias Burling (see video below), also many other fellow Fujifilm X-Pro3 shooters complain about the unusable Classic Film Simulation profile in Lightroom.

Well, I am please to report that the latest December update of Lightroom fixed this, and you can now properly apply the classic film simulation profile in Lightroom.

On the bad side: converting Fujifilm HDR mode raw files to DNG is still not supported. Let’s hope it will follow with the next update.

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Dear Fujifilm, it Would be About Time for that New Lens Roadmap!

New Lens Roadmaps?

I feel this is a necessary article, as I get tons of emails lately asking me where the new X and GFX lens roadmaps are.

So I want to adress this today.

Back in September we rumored here, that a new roadmap was about to come.

Just a few days later, top manager Toshihisa Iida confirmed it, by literally saying after being asked when a new roadmap will come:

The roadmap is updated once a year

And given that both, the latest Fujifilm X Mount Roadmap and Fujifilm G Mount Roadmap have been updated in 2018, this means we should see one in 2019.

Actually, after letting us vote on the official Fujifilm lens options poll he even said during the first Fujifilm X summit in February:

after seeing the results, maybe next week, you will see a new lens roadmap

But 2019 is ending, and personally I have a hard time to believe Fujifilm will update the roadmap at the end of December, right during the biggest holiday season in many parts of the world.

Sure, I hope they will, but chances are that this time Fujifilm will wait longer than usual.

What we can surely say, is that back in September 2019, Fujifilm did plan to release a new roadmap this year (as the manager confirmed it), but for some reason they might have postponed it.

Sadly I can’t give you more answers and details than what is published here in this article. One lens that will surely come next, is this one rumored here.

That’s currently the most exhaustive answer I can give on this topic, to all of those, writing me emails.

Please just follow FujiRumors, as I will publish more details as soon as I can.

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