VISION 2023: Fujifilm’s New Medium-Term Management Plan Gives Up Dreams to Beat SONY and CANON?

Fujifilm has launched its medium-term management plan called VISION2023.

It’s clear that their focus is on the healthcare business and quite frankly the mention of its imaging division at the very end of the press release you can read below, feels more like a mandatory half-hearted addendum.

That’s totally different compared to their VISION2019 plan that Fujifilm published in 2017 here, where they literally wrote:

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Laowa Argus 33mm f/0.95 APO Video Leaked

The press release video for the upcoming Laowa Argus 33mm f/0.95 has been shared on weibo and you can see the video above.

As we already reported here, the lens should be announced on April 26.

Don’t worry… HUGE rumors will follow about Fujifilm… very soon ;)

Laowa Lenses for Fujifilm X and GFX can be found at VenusOptics, BHphoto and AmazonUS.

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Fujifilm GFX100S RRS Modular Plates Pre-Orders

The RRS Modular plates for Fujifilm GFX100S are now available for pre-order at reallyrightstuff here.

Also, check out the Smallrig L Bracket for Fujifilm GFX100S.

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Fujinon XF18mm f/1.4 R LM WR Available for Pre-Order at Amazon US

One day after its official announcement, the Fujifilm Fujinon XF18mm f/!.4 R LM WR is finally available for pre-order at AmazonUS here.

Same goes for the optional accessory, the LH-XF18 metal square lens hood.

Interestingly Amazon gives April 30 as shipping date. However, both, BHphoto here and Adorama here expect shipping on May 27, which is in line with Fujifilm’s official XF18mmF1.4 press release, which mentions “late May” as shipping date.

If I know Fujifilm well enough, this means we will get it shipped sometimes in October 2021! :D