Fujifilm X100VI Sparks Frenzy at CP+: Enthusiasts Queue for 30 Minutes for a Hands-On Experience

The Fujifilm X100VI excitement is reaching new heights!

As CP+ unfolded today, reports from the Japanese website dc.watch have unveiled an astonishing scene – a 30-minute queue forming just for enthusiasts to get their hands on the Fujifilm X100VI.

It’s downright unbelievable, especially considering this frenzy occurred on a regular workday (Thursday). One can only imagine the pandemonium expected over the weekend.

Having attended several photography fairs myself, including twice at the largest photography fair in the world, Photokina (2016 report here – 2018 report here), where manufacturers typically unveiled their top-tier offerings, I’ve toured booths from Canon, Nikon, Leica, Fujifilm, Sony, Hasselblad, and more. Never, in all my experiences, have I witnessed a 30-minute queue just to touch & try out a new camera.

The buzz surrounding the X100VI is nothing short of extraordinary. The anticipation and demand for this camera seem to have surpassed anything seen before.

Fujifilm X100VI: Monthly Production Set at 15,000 Units – Can it Satisfy Overwhelming Demand?

Nikkei reports that the initial monthly production for the Fujifilm X100VI will be 15,000 units, equivalent to the Fujifilm X-S20 initial production, which faced shipping challenges.

But will it be enough to satisfy demand?

Because to my knowledge, the Fujifilm X100VI has garnered an unprecedented number of preorders, surpassing all previous Fujifilm models by a large margin.

And while this success is excellent for Fujifilm, the allocated 15,000 units per month may fall short of meeting the overwhelming demand. And with social media fueling the X100VI hype, the demand is not likely to slow down in the coming weeks and months.

I can comprehend if many of you, myself included, are growing concerned about the possibility of the X100VI experiencing shipping challenges similar to those faced by various other Fujifilm X gear in recent years.

But whether and how quickly preorders are shipped doesn’t just rely on the current production rate. It also depends on how well Fujifilm prepared in the months leading up. Let’s hope they’ve been producing plenty of X100VI units in recent weeks to avoid extended waiting times due to the high demand.

One certainty remains: the demand is exceptionally high. While this is undoubtedly positive for Fujifilm, I hope the impact on customers awaiting the shipment of the X100VI won’t be too severe.

And in fact, I just participated in the Fujifilm USA tech talk. During the session, the Fuji representative assured that the shipping situation for the X100VI will be an improvement compared to the “V.” However, given the overwhelming popularity of the X100VI, he advised preordering to secure your unit at the earliest opportunity.

vai Nikkei via dclife

Fujifilm X100VI Education Price at B&H is $1,499 and B2B Price $1,451

You probably know that BHphoto offers the EDU program – join here.

Well, the X100VI is included in the program and it gives you $100 discount on the Fujifilm X100VI.

BHphoto offers also a B2B program, and there the Fujifilm X100VI will cost you $1,451 (screenshot below).

Pre-Orders

Lens accessories

X RAW Studio Adds Fujifilm X100VI Support

Fujifilm X RAW studio added support for Fujifilm X100VI.

X RAW Studio ver.1.22.0 – download here
The software update Ver.1.22.0 incorporates the following issues:

  1. Applicable model for the “FUJIFILM X RAW STUDIO” is added.
    Applicable model : FUJIFILM X100VI
  2. A bug is fixed that prevented the application from starting with Ver.1.20.1 under macOS11 or lower operating systems.

Pre-Orders

Fujifilm X100VI Preorders Available at Amazon Now!

The Fujifilm X100VI is finally available for preorder also at Amazon USA here.

You can order the black version here and the silver version here.

UPDATE: it looks like Amazon open and closes orders all the time. No idea why. Check the links regularly to see if they are open.

Pre-Orders