Fujifilm Wins “iF Design Award” with Record Number of 23 Products Including “Film Simulations Function”

News is news, so I share it. But I wrote a very informative piece about these awards in the past. So, if you want to read how the business around (some of these) awards goes, check out this article.

A little addendum to my earlier article: Fujifilm recently won tons of Red Dot Awards. As you can see from the Red-Dot page itself here, Fujifilm had to pay up to €6,000 to “win” a single prize. I am pretty sure that there is a FR-reader out there, who could have developed a fantastic camera remote App if Fujifilm would have given him/her $6K.

These awards are a mere (and effortless) money machine for those, who run them, and they’d award even a garbage can as top innovation of the year, if somebody paid for that. They are meaningless.

And yet, news is news, so I have to share it. But at least you know what I think about them.

23 products that won the “iF Design Award 2021”

  1. Mirrorless digital camera “FUJIFILM X-T4”
  2. Mirrorless digital camera “FUJIFILM X-S10”
  3. Mirrorless digital camera “FUJIFILM X-T200”
  4. Digital camera shooting function “film simulation”
  5. Interchangeable lens “Fujinon lens XC35mmF2” for digital camera “X series “
  6. Interchangeable lens for digital camera “X series” “Fujinon lens XF8-16mmF2.8 R LM WR”
  7. Interchangeable lens for digital camera “X series” “Fujinon lens XF50mmF1.0 R WR”
  8. Interchangeable lens for digital camera “GFX series” “Fujinon lens GF30mmF3.5 R WR”
  9. Interchangeable lens for digital camera “GFX series” “Fujinon lens GF100-200mmF5.6 R LM OIS WR”
  10. Ultra-short throw projector “FUJIFILM PROJECTOR Z8000”
  11. Broadcast zoom lens “FUJINON UA107x8.4BESM AF”
  12. Broadcast zoom lens “FUJINON UA24x7.8BERD S6B”
  13. Broadcast zoom lens “FUJINON HP66x15.2-ESM”
  14. Broadcast zoom lens “FUJINON HP 12×7.6 ERD-S9”
  15. Focus demand “FUJINON EPD-51A-D02 / F02”
  16. Zoom lens for cinema camera “FUJINON Premista 19-45mm T2.9”
  17. Binoculars “FUJINON HYPER-CLARITY HC8x42 / 10×42”
  18. Smartphone printer “Cheki” “instax mini Link” dedicated app
  19. Instant camera “Cheki” “instax SQUARE SQ1”
  20. Clinical chemistry analyzer “DRI-CHEM NX600”
  21. Endoscopic diagnosis support function “CAD EYE ™”
  22. Function expansion unit for endoscope “EX-1”
  23. Ultra-lightweight mobile digital X-ray imaging device “FUJIFILM DR CALNEO AQRO”

Press Release

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Fujifilm X-T4 New Features Guide for Firmware 1.20

Earlier today Fujifilm released firmware 1.20 for Fujifilm X-T4. You can read what it brings and access the download link in our previous article here.

The new firmware comes along with an updated features guide for the X-T4. Something we X-T4 should make sure to check out.

It’s available in the following languages:

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Fujifilm X-T4 Firmware 1.20 Released

Fujifilm has finally released the Fujifilm X-T4 firmware 1.40 that the Fuji Guys inadvertently leaked last week.

A new firmware for Fujifilm X-H1 should be released shortly, too. It fixes an annyoing IBIS bug when the X-H1 is used with the brand new Fujinon XF70-300mmF4-5.6.

Also, recently Fujifilm released firmware updates for Fujifilm X-T3, GFX50S and GFX50R as well as for X-E4, X-S10 and X-A7.

Down below the full details for X-T4 firmware 1.20.

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Fuji Guys Tease Firmware 1.20 for Fujifilm X-T4 with New Heat Management and Introduce Latest GFX100, X-T3, GFX50S/R Firmware

As FujiRumors reported, Fujifilm has released several firmware updates over the last two days:

Now the Fuji Guys posted a video overview on the new firmware.

What’s curious, is that they also talk about a new firmware 1.20 for Fujifilm X-T4, which in fact has not been released. So I guess we will see it coming very soon.

And what does the X-T4 firmware bring? Well, the Fuji Guys tell us the following:

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