Fujifilm X-T30 Firmware 1.10 Released

The Fujifilm X-T30 firmware 1.1o has been released, just as promised to us back in April.

The firmware update Ver.1.10  – download here

  1. Improvement of Q (quick menu) button operability
    To avoid accidentally pressing the Q (quick) menu, the button has changed to one of Fn(function) buttons. This will allow customers to disable the Q button function and also to allocate the Q (quick) menu to a different Fn button.
  2. Fix of slight defects.

Also, as reported here, Fujifilm has updated all its Fujinon GF lenses to support phase detection AF on Fujifilm GFX100.

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Let’s Get Serious: Hasselblad X1D II 50C not a Fujifilm GFX 50 Killer, and GFX100 vs X1DII with 3 Lenses Cost the Same

So, Hasselblad did it, and they announced the brand new Hasselblad X1D II 50C.

It comes with a good price tag of $5,750.

That’s still more expensive than the Fujifilm GFX50R and Fujifilm GFX50S, but not that much. And it is certainly much cheaper than the Fujifilm GFX100, but the latter features a 100 MP BSI sensor and IBIS.

I am very happy that Hasselblad is going aggressive when it comes to pricing on the Hasselblad X1D II 50C.

But from here to say that the Hasselblad X1D II 50C is a Fujifilm GFX killer (as some said over at facebook and elsewhere) is a bit an exaggeration.

Usually, when you buy a camera, you also buy some lenses to go with it. And you always have to factor lenses into your investment, too.

So let’s do it now:

Let’s buy the Hasselblad X1D II 50C as well as the GFX 50R with 3 comparable GF and X1D lenses (not counting the current GFX discount).




The Fujifilm GFX kit will cost you $10,896, whereas the Hasselblad X1D kit $ 17,425.

You basically save about 40% by investing into the GFX system, and if you would buy today, with the current GFX deals, you actually save almost 50% over the X1D system.

And what about the Fujifilm GFX100?

Let’s try the same combo:

  • GFX 100 + 3 lenses above = $ 16,396
  • X1D II 50C + 3 lenses above = $ 17,425

So even by buying the Fujifilm GFX100 and 3 lenses at full price, you still save $1,000 with the Fuji GFX system and you also get:

  • IBIS
  • much faster autofocus
  • 100 megapixel
  • 4K/30p video
  • twice as fast continuous shooting frame rate
  • BSI sensor with full phase detection pixel coverage
  • & more

There is one fundamental design choice Hasselblad made, that makes the X1D system always substantially more expensive over the GFX system: the lack of focal plane shutter.

This has 2 downsides:

  • you can’t use cheap old legacy glass on the Hasselblad X1D
  • you have to pay for the leaf shutter every single time with every lens purchase

Guys, I am the first one to be happy about another player in the medium format market, that competes with Fujifilm. That’s what we customers need: competition!

The Hasselblad X1D II 50C is a much needed and welcome upgrade to the orginial X1D. The faster processor will sort out quite some issues the first generation cameras had.

But the GFX system remains the by far most affordable option to go into medium format, and the new Hasselblad X1D II 50C hasn’t changed that.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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Hasselblad X1D II 50C Announced for $5,750

The Hasselblad X1D II 50C has been announced and it will cost you $5,750. They also announced the XCD 35-75mm f/3,5-4,5.

Product Highlights

  • 50MP 43.8 x 32.9mm CMOS Sensor
  • 16-Bit Color, 14-Stop Dynamic Range
  • Hasselblad Natural Color Solution
  • 0.87x 3.69m-Dot Electronic Viewfinder – original X1D had 2.36MP EVF
  • 3.6″ 2.36m-Dot Touchscreen LCD – original X1D had 3.0″ 920k-Dot monitor
  • Leaf Shutter System, 1/2000 sec Sync
  • ISO 100-25600, Up to 2.7 fps Shooting – original X1D shot at 2.3 fp
  • Dual SD UHS-II Memory Card Slots
  • Built-In Wi-Fi, USB 3.0 Type-C
  • New Processor
  • build-in GPS

Definitely a good price, but still more expensive than th Fujifilm GFX50R (currently $4,000) and Fujifilm GFX50S ($5,500).

This is a fantastic news for Fujifilm GFX lovers, since the more competition there is in the medium format segment, the more companies will fight for customers and offer more features for less price.

Hasselblad X1D II 50C: B&H Photo, AmazonUS, Adorama
Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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Hasselblad X1D II 50C

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DPReview Admits Flawed Fujifilm GFX100 Studio Test Shots and Says They Will Re-Shoot it

Earlier this month, we shared the news about the GFX100 studio test scene at DPReview.

While the images turned out sharper than the competition, some were hoping for an even better performance.

Well, turns out DPReview studio test shots were flawed. In fact they just said:

While we make every effort to provide the most consistent, representative performance in our studio-based testing, it is sometimes very difficult. After further analysis we’ve discovered our GFX100 shots are fractionally misfocused, an issue exacerbated by the exacting resolutions of the 100 MP system. While these images show that the GFX 100 can capture significantly more detail than its 50MP predecessors, they do not show the full extent of this difference. We are planning to re-shoot the scene as soon as a production camera arrives and would like to apologize for any misconception these images may have furthered.

I guess this happens, when you hurry too much. Take your time, DPR, we can wait a bit longer for our pixel peeping. The important is we have a fair test.

The good news: even misfocused, the GFX100 is the sharpness king :)

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via dpreview

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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