Guys, Photography Gear is Not Real Estate, or Why We Should not Complain that Fujifilm X-H1 costs $299

The Controversial Deal

So Fujifilm just launched a mega deal on the Fujifilm X-H1, where you can get the X-H1 body with vertical grip and 2 spare batteries for $999.

Even better, if you bundle it with the Fujinon XF8-16mmF2.8, you are basically going to pay the X-H1 with grip $299 only, or $499 if you bundle it with XF16-55mmF2.8.

Now, I understand it can be annoying, that our gear loses a lot of value.

But guys, the sooner we stop considering our gear an investment that has to keep most of its value over time, the earlier we’ll start feeling better.

It is inevitable, because…

The Mirrorless War

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Adobe Now Officially Fully Supports Fujifilm GFX100

Just five days ago here, Adobe added film simulation support for Fujifilm GFX100. But as you can see from the screenshot, at that time Adobe still marked the Fujifilm GFX100 support as preliminary.

Yesterday Adobe removed the “preliminary support” notice, so we can finally say that we officially have full Fujifilm GFX100 support.

The Fuji GFX100 itself remains widely out of stock, but there are quite some that had their pre-order shipped and they are all sharing diligently at our massive Fujifilm GFX facebook group.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama

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The GFX Community

Not Only Fujifilm X-Pro3: One more Fujifilm Camera Coming in 2019? FF190001 Registered

New Fujifilm Camera

Just recently we reported, that Fujifilm registered a camera with the code name FF190002.

We know that the Fujifilm X-Pro3 is coming. But now nokishita spotted a further registration. It’s the FF190001 (see below).

Usually the time span between registration and announcement is about 1 to 4 months, so we can assume that one more Fujifilm camera is coming in 2019, in addition to the Fujifilm X-Pro3.

I know, given the massive rebate on the Fujifilm X-H1 (which can be purchased for as little as $299 if bundled with the XF8-16), there will be the whole internet world saying this is the Fujifilm X-H1S or Fujifilm X-H2.

Guys, listen to me: it’s not an X-H1 successor! 100% sure. Trust me! It is something else ;). And whoever tells you it’s the X-H2, is just clickbaiting you.

It is also not the Fujifilm X100V, since that one will come out sometimes in 2020 only, so that’s definitely too early to be registered already.

  • FF190001 = ?
  • FF190002 = X-Pro3

So, if you buy the X-H1 today, don’t worry about the FF190001 or FF190002 being its successor.

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Metabones Introduces Hasselblad V to Fuji G mount (GFX) Speed Booster

Metabones CINE Speed Booster Ultra 0.71x
B&H Photo / Adorama

Metabones T CINE Adapter
B&H Photo / Adorama

Los Angeles, CA, USA, Aug 16, 2019: Caldwell Photographic Inc. and Metabones® are pleased to announce a new Speed Booster® Ultra 0.71x, exclusively designed for the exciting new Fuji GFX medium format camera. The initial version is specifically optimized for use with the famous Hasselblad V series lenses. This new Speed Booster uses an advanced 6-element design to achieve excellent optical performance at apertures up to f/1.4 when paired with the Hasselblad 110mm f/2 lens.

Full Press Release

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Amateur with Fujifilm GFX 50R vs Pro with a Google Pixel 3, Matt Granger Fujifilm GFX50R vs Hasselblad X1DII, GFX 50 fake ISO and More

The Fujifilm GFX100 is surely a game changer for the medium format world, and as such the coverage is massive (and sales are excellent).

I had the pleasure to shoot with it, and I can fully understand the hype, and I think it deserves all the best success.

  • DPReview says – Fujifilm GFX100 image quality? It outperforms full frame! Best IQ we ever tested

But as it happens often, when some new gear comes, we tend to forget about “older” gear… but not here on FujiRumors :).

So down below there is a roundup dedicated to the Fujifilm GFX50R and Fujifilm GFX50S.

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The GFX Community

Matt Granger Fujifilm GFX 50R Coverage

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