First Official Fujifilm X-Half Teaser Launched

Fujifilm has just published a video (see below) with the first teaser of a new camera and the catchphrase “Half the Size, Twice the Story“.

It is the long rumored Fujifilm X-Half, although in the comments to the various posts Fujifilm made I read about Fujifilm X-Pro4 (or X-Pro5) and Fujifilm X-E5 speculations.

But “Half Size, Twice the Story” perfectly matches with the way the camera operates and we explained it here.

How long until the announcement?

I don’t know. But as a reference, with the Fujifilm GFX100RF the announcement (March 20) happened about 2 weeks after the first teaser on March 6.

If we apply this to the Fujifilm X-Half, then it means the announcement could happen in very early May. But that’s not a rumor, just a speculation based on how Fujifilm managed teasers in the recent past.

Rumored Specs

Fujinon XF23mmF2 Silver and XF50mmF2 Silver to Be Discontinued

We just reported about how the Fujinon XF16mm f/2.8 R WR silver and the Fujinon XC50-230mm f/4.5-6.7 OIS II silver are starting to get marked as discontinued in Japan.

Well, back in late March, an anonymous source whom I tried to contact via FujiRumors with this article, already anticipated to me that the XC50-230mm silver would get discontinued.

And it told me more.

Also the following two lenses will be discontinued:

It is the same source, who asked me if I ever heard of a certain camera – never rumored before – and I answered this question here (with an offer to eventually contact me 100% anonymously via Signal to talk about it). So I grab this opportunity to renew this offering to the anonymous source, who luckily decided to use a nickname. Thanks.

SG-image AF 25mm F1.8 for Fujfilm X Coming Soon

Late last year SG-image launched their first autofocus lens for Fujifilm X mount, the SG-image AF 55mm f/1.8.

Now they will soon expand their offering by launching the SG-image AF 25mm F1.8.

Some specs as shared by the Chinese weibo account 独立摄影师联合会 here.

  • 32mm long
  • close focus 0.3 meters
  • 145 gram weight

Just another lens from China without aperture ring… exactly what we needed ;). But hey, at least it comes with some fancy colors.