Full dpreview Interview with Fujifilm Manager T. Iida :: Fujifilm GFX will Hit the Market in Spring!


dpreview just pubished the full interview with well known Fujifilm Manager Toshihisa Iida. They talked about the Fujifilm GFX. Among the others T. Iida says here:

  • APS-C is more speed, more portability – that’s our X-series. And our medium-format is for ultimate image quality.
  • Fujifilm GFX: The challenge is how to get the light hit the sensor evenly – in the center and also at the corners. In order to achieve that we customized the microlenses . […] Also we optimized the silicon process. We spent a lot of time and resources on this kind of customization.
  • The challenges [of recording 4K Video] for every manufacturer are power and heat. And there are two ways minimize their impact. One way is to make the camera bigger. The second way is to make the video file smaller, by recording video from a cropped area of the frame. We think that it’s important to pursue the ultimate in quality, so on the X-T2 for example we tried to minimize the crop factor. Some manufacturers are offering crops of 1.5 X or 1.7X. This doesn’t help photographers at all.
  • We designed these new lenses to be future-proof. The potential resolution of these new lenses is much higher than 50MP. Our benchmark is 4700 line pairs. So the lenses can resolve at least 100MP.
  • Probably, in 2 years time, the size of the mirrorless market will exceed the market for DSLRs, globally.
  • The smartphone is not the enemy, it’s a complement to a camera. And how to enable connectivity between a smart device and our cameras is very important. We will focus on making it faster, smoother.

You can read this and much more in the dpreview interview here. They also gave us a more precise idea of when the GFX will hit the market. According to dpreview it will be spring (so late March/April at earliest)

Fujifilm GFX Facebook Group

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Save 20% on Damiens Books “Portraits” and/or “The Fujifilm X-series guide”. Use code “ilex” at checkout
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POLL ** Fujifilm GFX: Which Adapters Should Fujifilm Make First? – Vintage/Third Party MF Lenses for GFX system


You know that Fujifilm reads us. And you also know that Fujifilm plans to offer adapters for the Medium Format Fujifilm GFX. Well, let’s help them to make a decision ;)

Thyl created an interesting Poll over at the Fujifilm GFX facebook group that might be very interesting for Fujifilm:

Which lens socket adapters for the Fuji GFX would be helpful for you? Check those that made sense to you.

Do you have some more adapters on your wishlist?

Search on your eBay for:

  • [shoplink 50054 ebay]Mamiya 645 lenses[/shoplink]
  • [shoplink 50055 ebay]Pentax 645 lenses[/shoplink]
  • [shoplink 50056 ebay]Contax 645 lenses[/shoplink]
  • [shoplink 50057 ebay]Nikon F lenses[/shoplink]
  • [shoplink 50058 ebay]Mamiya 7 lenses[/shoplink]
  • [shoplink 50059 ebay]Hasselblad H lenses[/shoplink]
  • [shoplink 50060 ebay]Bronica 6 x 4.5 lenses[/shoplink]
  • [shoplink 50061 ebay]Pentacon P6 lenses[/shoplink]
  • [shoplink 50062 ebay]Canon EOS lenses[/shoplink]
  • [shoplink 50069 ebay]Bronica SQA lenses[/shoplink]
  • [shoplink 50063 ebay]Rolleiflex 6006 lenses[/shoplink]
  • [shoplink 50064 ebay]Mamiya RZ lenses[/shoplink]
  • [shoplink 50065 ebay]Pentax 67 lenses[/shoplink]
  • [shoplink 50066 ebay]Canon FD lenses[/shoplink]
  • [shoplink 50067 ebay]Hasselblad F lenses[/shoplink]
  • [shoplink 50068 ebay]Hasselblad V lenses[/shoplink]
  • [shoplink 50070 ebay]Leica S lenses[/shoplink]
  • [shoplink 50071 ebay]Leica R lenses[/shoplink]

It’s not the first time that the question about adapting vintage lenses for the Fujifilm GFX arises at the facebook group. Peter already asked here:

What are your suggestions for vintage lenses for the GFX? Asuming that the diameter of the G mount is about the size of the Mamiya 645 mount, and given the GFX short flange distance, what would be the greatest vintage medium format lenses to use?”

Medium Format :: Leaf Shutter or Focal Plane Shutter? – POLL *** And What Will Change with the Global Shutter

ok, before I sell a kidney, let’s try it this way

Focal Plane Shutter Vs. Leaf Shutter

The last 10 days where really busy “Fujifilm GFX” days here on FujiRumors. And all the specs we have heard are nice and good, but the biggest talk is definitely about the focal plane shutter (compared to the Hasselblad X1D leaf shutter).

But first, let’s just quickly wrap up the PROs and CONs of leaf and focal plane shutters:

Focal Plane Shutter:
+ faster shutter speeds wide open
+ adapting third-party lenses (GFX works with leaf shutter lenses and regular lenses)
+ cheaper, smaller & less complex lens design
bigger camera body
limited sync speed for flash work

Leaf Shutter:
+ smaller camera body
+ higher sync speeds
+ more quite then focal plane shutter
lenses are bigger and more expensive due to the build in leaf shutter mechanism in every lens
adapting third-party lenses (X1D works only with leaf shutter lenses)
slower shutter speeds wide open

Everyone of you has obviously his/her priorities, so depending on what your needs are, you might prefer a leaf shutter or a focal plane shutter. Just drop your vote in this Poll and let us know.

*Fujifilm Reads You!
See the original FujiRumors Poll, that Fujfiilm used in an official presentation to the Press

I prefer a Medium Format Mirrorless Camera with...

View Results

Loading ... Loading ...

_ _ _

Global Shutter

Ok… did you vote the Poll? Well done!

Now, this is a rumor site, and it’s in my nature to always look ahead at what the future could bring us. And today I’d like to talk more clearly about something, that I’ve already hinted in this Hasselblad Vs. Fujifilm article…. the global shutter. [The Global Shutter keeps the virtues of the electronic shutter – no shutter sound and ultra fast shutter speed – and at the same avoids motion blur – no rolling shutter effect – ].

The Global Shutter is no science ficition thing. Sony already uses it since 2015 for their security camera business and also Panasonic has announced its development in an official press release of March 2016.

The question is not “if” it will come also for professional high-end cameras, but “when”. And if we can trust this rumor, then we could see it become real in 2018/2019.

Once companies will start implementing the global shutter in their cameras, then Fujifilm will be able to get rid of the mechanical shutter, and build an even smaller and more compact Medium Format camera… Hasselblad X1D small. With one more advantage: the lens design can remain the same of the current GF Lenses: no leaf shutter, less complex, smaller… and cheaper.

And if the global shutter works well also for flash work (and it should), then also the leaf shutter should become obsolete.

If all this becomes true in the next few years (and my crystall ball says this is very likely), then we will look back and maybe also those, who consider the lack of leaf shutter an error, will change opinion on that… and just be happy they got great Fujinon GF glass for a cheaper price (and more compact) then it would be with leaf shutter.

And for the immediate future, Fujifilm will offer to those, who absolutely need leaf shutter for their flash work, an adapter for Hasselblad HC leaf shutter lenses (with autofocus support)…. so the best of both worlds: leaf shutter or focal plane shutter… you use what you need.

The Giants’ Battle: Fujifilm GFX Vs. Hasselblad X1D – Where the X1D beats the GFX and Vice Versa (Size Comparison Included)

fujifilm-gfx-vs-hasselblad-x1d fujifilm-gfx-vs-hasselblad-x1d-2

A FR-reader send me these two Fujifilm GFX Vs. Hasselblad X1D Size Comparisons. Feel free to make some more of these ;)

Fujifilm GFX Vs. Hasselblad X1D

Commenting a video of Matt Granger, my buddy at mirrorlessrumors listed a few points, where he thinks the Hasselblad X1C 50c beats the Fujifilm GFX 50S

  1. It’s available now while the GFX will be available in no less than six months
  2. The X1D-50c is a bit more compact than the Fuji
  3. The Hasselblad lenses do have leaf shutter
  4. The Hasselblad  goes up to 25,600 ISO (1 stop more than the Fuji)
  5. That’s personal: Without having used the respective menus it looks like the Hasselblad menu is…nicer
    …. and let me add…
  6. Not limited to 125x Synch Speed thanks to leaf shutter.

It’s quite early for any real comparison, since just a bunch of people could actually hold the GFX for a few minutes only. But there are a few things we can clearly list as advantages for the Fujifilm GFX, or where it can keep up with the X1D. Some of the points have been shared in this X1D Vs GFX post on the Fujifilm GFX facebook group.

Of course we appreciate any addition or corrections.

  1. The Fujifilm GFX will be cheaper (body+lens+viewfinder “way under” $10,000 – that’s Fuji’s word) – that’s quite a bit cheaper than the Hasselblad X1D
  2. The Fujifilm GFX has a higher resolution viewfinder  (2.36M-dot Vs. 3.69 M-dot) and maybe also a bigger one. For sure the one of the GFX is massive (0.85x magnification compared to 0.77x of X-T2), but I couldn’t find any data regarding the Hasselblad magnification at their official Specs page here.
  3. The GFX viewfinder can be articulted thanks to an adapter.
  4. The GFX has a 3 way tilting screen (Hasselblad fixed screen)
  5. The GFX shoots Full-HD at 30fps (the Hasselblad at 25 fps)
  6. The GFX has an electronic shutter (Hasselblad currently not. We don’t know if they will provide it with a future firmware. Hasselblad didn’t make any statements about this)
  7. Controls: The GFX has Shutter, ISO and Aperture dials… and a little Top LCD panel
  8. The new G mount has twelve electronic lens contacts, which will be very useful when it comes to adapting third-party lenses
  9. There will be several adapters that will allow you to connect also leaf shutter lenses for flash work, including a Hasselblad HC adapter with leaf shutter, electronic aperture and AF-support.
  10. Having a focal plane shutter, allows you to use also third party lenses that have no leaf shutter
  11. The focal plane shutter allows Fuji to produce more affordable lenses with less complexity. And always keep in mind…  Global Shutter is the future anyway… ;)
  12. The max. shutter speed of the X1D is 1/2000 only (1/4000 for the Fuji GFX)
  13. Hasselblad is still trying to survive as a company, whereas Fujifilm on the other hand is healthier… so more guarantee that the system will survive in the long-term.
  14. The battery slides into the body from the left side rather than into the grip (like on the X1D)…which is the reason for the thickness…and more useful when the battery grip is attached or when it’s on a tripod
  15. Fujifilm Film Simulations ;)

We can’t coment on speed now, since the GFX is still an early prototype, nor on other things that strongly depend on your personal taste (like the look or the menu layout). And we also don’t know about things like overheating etc. So to me what remains are 2 advantages for the X1D

  1. size & weight (725g Vs. 800g – that’s at least what Kai said in his GFX first look)
  2. leaf shutter lenses for flash work

However consider this:

  1. Regarding the size & weight, the compactness has its price: no tilting screen, probably smaller EVF, no top LCD panel, no shutter/Iso dial, no focal plane shutter…
  2. Regarding leaf shutter, as said above, Fujifilm will release a Hasselblad HC adapter with leaf shutter, electronic aperture and AF-support – Rico’s word. So advantage number 2 is just temporary and will be solved in future.

Overall, my very personal impression is that the Fujifilm GFX looks more like a flexible workhorse compared to the Hasselblad, whereas the X1D is definitely a modern and stylish alternative.

Both cameras are innovative products, both companies took a nice risk… and I wish both success in their Medium Format adventure.

Fuji GFX Vs. Sony A7r (Size) ** Hasselblad X1D Vs. Fuji GFX (Thoughts) ** Instax Square Special Site + Instax Mini Special Edition

WexUK – General Introduction to the Fujifilm GFX, showing it next to the Sony A7r (min 0:50 to 1:00)  on youtube

Just a quick and dirty roundup before I go to my school:

  • Fujifilm GFX hands on at the Spanish site dslrmagazine (translation)
  • Hasselblad sold more X1D cameras in 10 days, than they expected to sell in a year… and what the said about the Fujifilm GFX at mirrorlessrumors
  • (Not Real Life Comparison) Comparing The Fujifilm GFX 50S To The Hasselblad X1D – At First Glance at slrlounge
  • Instax Square Special Site here
  • Instax Mini MICHAEL KORS Limited Edition – via photoxels

And for Fujifilm X-T2 hunters… here is an overview, where you can find it in USA right now.

Fujifilm X-T2: USA: BHphoto / AmazonUS / Adorama / CANADA: AmazonCA / EUROPE: AmazonDE / Calumentphoto DE / AmazonUK / AmazonITA / AmazonFR / AmazonESP / PCHstore / WexUK / AUSTRALIA: CameraPro

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