Some reports are appearing that indicate how the the Fujifilm X-Pro3 has been discontinued.
The first one comes from India, where a fellow X shooter looking for an X-Pro3 spoke to a Fujifilm distributor, who was informed by the regional Fujifilm sales person that the Fujifilm X-Pro3 is discontinued [see screenshot above].
Another report comes from a Swiss Fujifilm shooter, who got told the same by a Swiss distributor (X-Pro3 no longer in production), with the addition that no Fujifilm X-Pro4 is in the pipeline.
Speculations are rising, and so far here are the options I see.
Fujifilm X-Pro4 is coming
Fujifilm X-Pro3 simply is not selling well enough anymore and the parts shortage that is still going on forced Fujifilm to stop production on lower selling models
The Fujifilm X-T line was never supposed to be a flagship camera.
Let me explain why.
When Fujifilm launched the Fujifilm X-H1, they called it their flagship camera, giving it top of the line features that no other camera had at that time (like IBIS) and in part still no other camera, except for X-Pro3, has (like the ultra-tough body). The Fujifilm X-T2 was positioned under the X-H1.
However, since it took Fujifilm so long to release the Fujifilm X-H1 successor, the Fujifilm X-T line had to take over the “flagship-role” for a couple of years.
But now, with the the release of the Fujifilm X-H2S and the pre-announced Fujifilm X-H2, everything is going back to normal so to say.
X-H is the flagship, and X-T is the mid-range.
And that’s not me saying it, but Fuji Guy Billy, who went through the “what is what” in the Fujifilm camera lineup with Bigheaedtaco, who then shared Billy’s list with us in the video below (starts 9:59).
By getting rid of a few lines and separating more clearly the remaining ones, Fujifilm has addressed one of the major concerns that was confusing Fujifilm X shooters: too many camera lines positioned too close to each other without sufficient differentiation.
In short we could say that every line will have a higher end and a lower end version
HIGH: X-H line – LOW: X-S line
HIGH: X-T* line – LOW: X-T** line
HIGH: X-Pro line – LOW: X-E* line
P.S.: It was just so much more fun when Fujifilm used other terms to identify their camera lines, like when they said the X-T** line for hipsters :).