Fujifilm Wins X-Pro3 Lawsuit

Back in 2022, Fujifilm started to face a lawsuit filed for allegedly falsely advertising ‘Reliable Durability’ on the Fujifilm X-Pro3.

Now the entire case has been dismissed.

when the listing is read in full and in context, Plaintiff’s cherry- picking of certain words does not lead a reasonable consumer to that conclusion. There is nothing “unambiguously deceptive” about Defendant’s Product listing.

[…]

Plaintiff alleges that the subject representations are that Product’s construction from titanium, when combined with certain advanced features, “create a camera that can be relied upon to perform in any situation,” and is made “for photographers on the move who want top-level features, a low-profile, and reliable durability.”

But that language simply does not tell “consumers [the Product] would function reliably and be free of flaws, damage, defects, and deficiencies subject to normal and intended use, although even when the camera is in excellent condition and never dropped or banged, the sub monitor and LCD become non-functional because of the defective ribbon cables.”

The Amended Complaint does not draw any connection between ribbon connector cables and the Product’s “body design [that] features a top and base plate constructed from titanium” thus making it more durable than stainless steel.

A representation that the Product’s top and base plate is made of durable titanium simply does not lead a reasonable consumer to believe that the Product’s ribbon connector cable would never require repair.

At the end it looks like the whole evidence where mostly a couple of screenshots taken from forums.

In my experience, when the issue is real and widespread, Fujifilm does take action, as for example with the Fujifilm X-T1 light leak. But evidently this was not the case with the X-Pro3.

You can read the full ruling here.

Fujifilm X-Pro3 Discontinued but Not Because Fujifilm X-Pro4 is Coming – REPORT

Some reports are appearing that indicate how the the Fujifilm X-Pro3 has been discontinued.

The first one comes from India, where a fellow X shooter looking for an X-Pro3 spoke to a Fujifilm distributor, who was informed by the regional Fujifilm sales person that the Fujifilm X-Pro3 is discontinued [see screenshot above].

Another report comes from a Swiss Fujifilm shooter, who got told the same by a Swiss distributor (X-Pro3 no longer in production), with the addition that no Fujifilm X-Pro4 is in the pipeline.

Speculations are rising, and so far here are the options I see.

  1. Fujifilm X-Pro4 is coming
  2. Fujifilm X-Pro3 simply is not selling well enough anymore and the parts shortage that is still going on forced Fujifilm to stop production on lower selling models
  3. The class action lawsuit the X-Pro3 is suffering is forcing Fujifilm to stop production

What’s your most likely scenario?

If you ask me, I’d go for Nr.2. But the option that would make me most happy is the Nr.1 of course :)

Fujifilm X-Pro3: BHphoto, AmazonUS, Adorama

Fujifilm Explains Camera Line Distinction (CLASSIC Beats PSAM) and Likely Told us Which Lines Will Survive (and Which Ones Not)

Fujifilm Camera Lines Explained

The Fujifilm X-T line was never supposed to be a flagship camera.

Let me explain why.

When Fujifilm launched the Fujifilm X-H1, they called it their flagship camera, giving it top of the line features that no other camera had at that time (like IBIS) and in part still no other camera, except for X-Pro3, has (like the ultra-tough body). The Fujifilm X-T2 was positioned under the X-H1.

However, since it took Fujifilm so long to release the Fujifilm X-H1 successor, the Fujifilm X-T line had to take over the “flagship-role” for a couple of years.

But now, with the the release of the Fujifilm X-H2S and the pre-announced Fujifilm X-H2, everything is going back to normal so to say.

X-H is the flagship, and X-T is the mid-range.

And that’s not me saying it, but Fuji Guy Billy, who went through the “what is what” in the Fujifilm camera lineup with Bigheaedtaco, who then shared Billy’s list with us in the video below (starts 9:59).

For your convenience, here is the list.

  • X-H series:
    Refinement: Flagship Utility
    Interface: Hybrid
  • X-Pro series:
    Refinement: Luxury
    Interface: classic rangefinder
  • X-T* series:
    Refinement: mid-level
    Interface: classic SLR
  • X-S series:
    Refinement: Base Level
    Interface: DSLR design with PSAM interface
  • X-T** series:
    Refinement: Base Level
    Interface: classic SLR design with classic interface
  • X-E series
    Refinement: Base Level
    Interface: Rangefinder design with classic interface

Who REMAINS and who is OUT

  • I agree with Bigheadtaco when he speculates that all those camera lines mentioned in the list will see a successor at some point. Otherwise I believe Fuji Guy Billy would not have mentioned them
  • if correct, this means that also the X-E line will continue, hence there is hope for a Fujifilm X-E5
  • the true entry level line seems to be dead as it is not mentioned on the list. We already speculated about this back in 2020 when the X-T*** had been discontinued after only 9 months
  • this means little hope for Fujifilm X-A8, Fujifilm X-T300, X-A30
  • the “new” entry level (or base line) is considered the X-T** and X-S line

PSAM PANIC

  • there will be 3 lines with a more classic interface, and 2 lines with PSAM dials
  • Non-PSAM dial camera lines will remain the majority in the Fuji lineup (4 non PSAM lines vs 2 PSAM lines)
  • Fujifilm has not lost its soul! Classic control lovers like me will have plenty of cameras to pick from also in the future

By getting rid of a few lines and separating more clearly the remaining ones, Fujifilm has addressed one of the major concerns that was confusing Fujifilm X shooters: too many camera lines positioned too close to each other without sufficient differentiation.

In short we could say that every line will have a higher end and a lower end version

  • HIGH: X-H line – LOW: X-S line
  • HIGH: X-T* line – LOW: X-T** line
  • HIGH: X-Pro line – LOW: X-E* line

P.S.: It was just so much more fun when Fujifilm used other terms to identify their camera lines, like when they said the X-T** line for hipsters :).

New Firmware Features Guide for Fujifilm X-T4 and X-S10 (and New Firmware for X100V, X-Pro3, GFX100S, GFX100)

Earlier today Fujifilm has released these firmware updates for the following cameras: X-T4, X-S10, X-Pro3, X100V, GFX100S and GFX100.

And since the firmware for the Fujifilm X-T4 and Fujifilm X-S10 add support for the Tascam CA-XLR2d-F XLR, Fujifilm did release also a New Features Guide for these two cameras.

A future update should bring support for Tascam CA-XLR2d-F XLR also to the Fujifilm GFX100S.

For the full list of firmware details and download links, check out this article here.

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Fujifilm Firmware Updates for X-T4, X100V, X-Pro3, X-S10, GFX100S and GFX100

Fujifilm has released firmware updates for the Fujifilm X-T4 and Fujifilm X-S10 to add support for the Tascam CA-XLR2d-F XLR as well as new firmware for the X-Pro3, X100V, GFX100S and GFX100.

Down below all the details and download links.

So, it’s 3 AM here in Italy, I am going back to bed now… if my son (who btw shows signs superior intelligence ;)) allows it.

Firmware Details & Download

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