FUJIFILM Fiscal Year 2020: Imaging Division Suffers COVID-19, Operating Income Down 51%, Revenue Down 14%, Strong GFX100/X100V/X-Pro3 Sales

Fujifilm has now published its fiscal report for the fiscal year 2020 (1 April 2019 – 31 March 2020).

Fellow FR-reader Mistral has summarized it in French over at the French forum chassimages. In short:

Fujifilm as a whole is still doing well even if it has not reached the expected goals given the impact of the Covid-19 epidemic on its last quarter.

Imaging Solutions is the division with the lowest performance.

Fujifilm records a loss in the last quarter. The decline in sales of digital cameras and their lenses has accelerated throughout the year.

The only positive note: the Fujifilm GFX100 keeps up selling strong, as well as the Fujifilm X100V and Fujifilm X-Pro3 are mentioned positively in the various reports.

Fujifilm Report (Imaging Solution)

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Fujifilm X-Pro3 Owners Can Return Their Viltrox Lenses and No Problems with Fujifilm X-T4, X-T3 and Other Cameras

Yesterday on FujiRumors we reported how all Viltrox autofocus lenses can damage Fujifilm X-Pro3 cameras. To see an image of the damage, check out this article.

Well, now Viltrox is letting customers know, that Fujifilm X-Pro3 users can return their Viltrox lens. They also say that there is no problem with other cameras, such as the Fujifilm X-T4 and Fujifilm X-T3.

The screenshot above is from an email a FR-reader got from Viltrox.

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WARNING: Viltrox Lenses Can Damage Your Fujifilm X-Pro3 (Official Viltrox Statement)

image from our Fujifilm X-Pro facebook group - damaged X-Pro3 when used with Viltrox 85mm
image from our Fujifilm X-Pro facebook group – damaged X-Pro3 when used with Viltrox 85mm

Viltrox has just issued an official statement, where they say that the Viltrox 23mm f/1.4, Viltrox 33mm f/1.4 and Viltrox 85mm f/1.8 can damage your Fujifilm X-Pro3.

The reason, so I have been told, is that the location of the lens release button on the Fujifilm X-Pro3 is too close to the bayonet.

Here is what Viltrox writes.

1) Kind Reminder for Fujifilm X-Pro3 Users:

For the sake of your camera, it would be better not use Viltrox 23mm, 33mm or 85mm X mount lens onto Fujifilm X-PRO3 model in case it will damage your camera. Due to the structural conflict, they will scratch a little bit against each other. We apologize for any inconvenience caused!

2) Lens Profiles of Viltrox 85mm f/1.8 STM(E) Lens

For your convenience of lens corrections on Photoshop or Lightroom, we have uploaded Lens Profiles of Viltrox 85mm f/1.8 STM(E) Lens on Vitlrox website www.viltrox.com (Home – Download – Firmware – Upgrading

Let’s hope the upcoming Tokina equivalent X mount lenses won’t have this problem.

Down below you can see the original statement document shared by Viltrox.

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Official Statement

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Fujifilm X-T4 Top Seller at Mapcamera (Japan) but not at AmazonUS (ranked #66)

The Japanese store MapCameras published their top selling camera rankings for last month.

The Fujifilm X-T4 leads the pack, and we find other 3 Fujifilm in the top 10. I am surprised to see the Fujifilm X-H1 in there, not because it would not deserve that spot, but because it is discontinued on so hard to find anywhere.

Of course thet Mapcamera data is not representative for overall sales.

The Fujifilm X-T4 is, for example, not within the top 50 of the AmazonUS best selling mirrorless camera ranking (ranked #66 at the time of this article), and BHphoto marks the X-T4 black body with its gray “top seller” logo, and not with the golden “1 best seller” logo.

With that said, if big retailers share their sales data, it might not be representative for the overall market, but it can still give an approximate indication of what the market wants and how different markets react to different products.

So, down below is Mapcamera ranking for April 2020

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  1. FUJIFILM X-T4
  2. OLYMPUS OM-D E-M1 Mark III
  3. FUJIFILM X100V
  4. FUJIFILM X-H1
  5. FUJIFILM X-Pro3
  6. SONY α7III
  7. SIGMA fp
  8. Canon EOS 90D
  9. SONY α6400
  10. RICOH GR III

 

 

Fujifilm X-T4 in USA: BHphoto / AmazonUS / Adorama / FocusCamera
Fujifilm X-T4 in EU: AmazonDE / CalumetDE / WexUK / ParkcamerasUK / JessopsUK / AmazonUK / PCHstore
Fujifilm X100V: BHphoto / AmazonUS / Adorama / Focuscamera
Fujifilm X-H1: BHphoto, Adorama, AmazonUS, Focuscamera
Fujifilm X-Pro3: BHphoto, AmazonUS, Adorama, FocusCamera

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via mapcamera

Fujifilm Wins Four TIPA Awards with GFX100, X-Pro3, X100V and Instax Mini Link

Fantastic achievement for Fujifilm!

The TIPA Award is an extremely tough competition, where products are brutally tested by the best experts on the planet. Companies are eager to win the TIPA award, and sometimes they want to pay to get it, but the incorruptible and visionary team of TIPA experts, guided by the one and only goal to deliver the most unbiased and professional feedback to customers, does not bend to the will of multimillion dollar companies. They award only the most prestigious products ever!

Ok, now let’s get serious.

Lots of companies payed again lots of money to win a totally meaningless award. TIPA created as many categories as needed to make everybody happy (who paid). Hence you will find frankly ridiculous category differentiations, such as “best professional APS-C camera” (Fujifilm X-Pro3), “best expert APS-C camera” (Sony A6600) and “best advanced APS-C camera” (Nikon Z50). The whole point of these award commissions is to make money by selling award licenses, meaning the right for companies to use the award logo to promote their products.

All the truth, and how exactly these awards work, in this article.

What a pity… all that money Fujifilm could have spent in firmware updates!

TIPA 2020 Winners

Cameras

Lenses

Mixed Stuff

via tipa