Over at our massive Fujifilm GFX group, lots of Fujifilm GFX100 shooters are right now testing the brand new 400 megapixel pixel shift feature introduced with the latest firmware update to the Fujifilm GFX100.
I filter out some of the feedback for you here in this article, but make sure to check it out all over at our GFX group.
But there is more than just pixel shift.
In fact, users report also about significant eye autofocus improvements (which is listest by Fujifilm in the official improvements list).
With all the (well deserved) focus on pixel shift, we must keep in mind that applications for such a feature are limited. For most users the more relevant firmware change will be the autofocus improvement. And it seems that Fujifilm tweaked that one quite a bit, too.
Vancouver, Canada, November 16, 2020 – Will this full-frame EF mount lens sufficiently cover the medium format sensor of Fujifilm GFX cameras? With Metabones® EF-GFX Smart Expander™, the answer is always “yes”.
Multiplying the focal length by 1.26x and the F-number by the same amount, Metabones EF-GFX Smart Expander perfectly matches the image circle of full-frame EF mount lenses to the medium-format sensor of the GFX series cameras, with the diagonal field-of-view (FoV) remaining exactly the same.
The optical design consists of 5 elements in 3 groups, incorporating ultra-high index Lanthanum-based optical glass as well as one element made of fused silica, resulting in extremely good performances with professional-grade zoom lenses. For example, a 24-70mm f/2.8 lens becomes a 30-88mm f/3.5 zoom, and a 70-200mm f/2.8 lens becomes an 88-252mm f/3.5 zoom. And perhaps most exciting of all, the 11-24mm f/4 Canon becomes an extremely sharp 13.8-30.2mm f/5 without any disturbing vignetting or corner aberrations. Due to the nature of focal extenders, the aperture values decrease by 2/3 of a stop; f/2.8 becomes f/3.5 and f/2 becomes f/2.5. High-speed fixed focal length lenses such as the 50mm f/1.4 will be transformed into a very fast 63mm f/1.8 standard lens for the GFX system.
Now he gave an interview to the amateurphotographer. Here are some excerpts:
COVID-19 affects on Fujifilm
Before the pandemic struck, there were more than 8,000 professional photography businesses operating in the UK alone
global demand for digital cameras has dropped by 40% since the start of April 2020 according to CIPA, but thanks to the performance of products like the X-T4 and X100V, Fujifilm is performing significantly better than that
Fujifilm also worked hard to supply medical imaging technologies to those on the front line, as well as working to realize the manufacture of COVID-19 vaccines and therapies at scale with pharmaceutical partners
Biggest Industry Future Challenges for Fuji: the drift towards full frame or the rise of smartphones?
biggest challenge is to ensure to keep innovating in R&D
Finding a real consumer demand’ is a key
provide a better experience of taking photos and videos
Customers don’t buy a sensor, but an experience
Fujifilm is not a company to simply follow the same path as others
Consumers demand more and are no longer wanting to invest in a product; they want a service and an experience.
The Market Differences over the Globe
X-T4, X-T3 and X-T30 are all popular around the world, and the X100V has been the bestselling high-end compact globally.
GFX is almost evenly split except in the Chinese market [admin note: I have been told the GFX100 sells extraordinary well in China]
piqued popularly of the X-A series in some Asian countries
Globally, instax is one of Fujifilm’s biggest consumer success stories
And Full Frame?
in the last two years the market shifted strongly towards full frame
for Fujifilm, APS-C is the best-balanced system
APS-C is the best answer for those downsizing due to the smaller, lighter lenses, as well as the camera body
GFX provides the best image quality without requiring a high level of investment.
It was demand coming from customers used to DSLR cameras and from those who prefer to have more usability for video shooting
very rich features such as IBIS, 4K30p video with long recording time – but with a small weight of just 465g
X-S10 offers a very smooth transition for DSLR customers to enjoy the latest mirrorless technologies with the advantage of a smaller, handy size.
Weather Resistant Versions of older lenses?
WR versions of older lenses requires to completely re-design the inside structure, hence in some cases needs R&D from scratch
Should Fujifilm work closer with Sigma and Tamron?
I cannot be specific about our working relationships with other companies but we have received and understand our customers’ request.