Fujifilm X100V/X200 Coming in… The Answer in This FujiRumors Article!

Looking at the Fujifilm X series camera release timeline we shared last year, and comparing it with the current rumors, we can say that it turns out to be pretty accurate… except for one camera: the Fujifilm X100F successor (may it be called X100V or X200 or whatever)

The X100 line had a refresh cycle of about 2 years, and given that the X100F was launched in January 2017, everybody speculates it will come very soon, at least within 2019.

But trusted sources now informed us, that the Fujifilm X100V (or X200) will be launched in 2020 only!

This time Fujifilm decided to wait longer than ever to give us a successor.

And by the way, if you want to know which is the Fujifilm facebook group with less gear talk, less gear shots, less gear discussions and mostly focussed on the art of photography and images, than this is definitely our Fujifilm X100 facebook group.

I think this is representative for the people, who buy this camera: never think about gear again. Get the camera, one lens only, and go out and shoot. It’s all about being focused on taking pictures.

The liberation of limitation!

Follow FujiRumors on Facebook, Flipboard, Youtube, Instagram, RSS-feed and Twitter

Rumors & Community

Stay in the Loop

Fujifilm X-Pro4 – Time to Remove the OVF, or the EVF… and Everything in Between

Fujifilm X-Pro4

Is it the Fujifilm X-T6?
Nope.

Then it must be the X-H3, right?
Not that one either.

Ah, so surely the X100VII!
Forget about it.

The camera people ask me about the most — and the one I get the longest wish lists for in my inbox — is the Fujifilm X-Pro4.

And since so many of you have shared your hopes and ideas, it’s time for a dedicated Fujifilm X-Pro4 Wishlist Roundup on which I share some of your messages.

They include the very controversial opinion to remove the optical viewfinder and go the Leica M EV1 path. If Leica was brave enough to make this step, why shouldn’t Fujifilm?

But, as you can read here, some also want the complete opposite: get rid of the EVF and only keep the OVF (+ERF).

In my opinion Fujifilm should not ditch the OVF. On the contrary, they should make it even better. And early rumors suggest they are indeed doing just that. But at the same time do not remove the EVF. So, in short: an improved hybrid viewfinder is the way to go according to me.

X-Pro4 Wishlist

** CLICK HERE to Read the Rest of the Article **

BHphoto Holiday 2025 Head Start Deals Launched

B&H Photo is rather impatient and wants you to start saving money now rather than waiting for Black Friday, so they have launched the Holiday 2025 Head Start deals.

Note: some deals, like some Apple deals, will end tomorrow.

Fujifilm Related

Memory Cards

External SSD

Apple Products

Peak Design

Spooky Fujifilm 🧟‍♂️ Cameras Brought Back to Life via Firmware Update — And Let’s Talk Kaizen

Spooky Halloween is here… 🎃

It’s the night when ghosts rise from their crypts — and it reminded me that Fujifilm, too, has (or had?) a rather unnatural power: the power to bring its cameras back from the dead with a little bit of firmware Kaizen magic.

Cameras that refused to die.

Or better yet: cameras that Fujifilm simply did not allow to die — resurrected again and again through firmware updates that breathed new life into them.

Scary times in which those who wrote excellent Fujifilm camera manuals were doomed to rewrite them over and over again — slowly driven to madness by Fujifilm’s relentless Kaizen spirit, as they struggled to keep up with all the new features added to cameras that refused to stay dead.

So let’s talk about those times.

And let’s talk about where we are now and what has changed (if anything).

🧟 So it Began – The First Resurrection

** CLICK HERE to Read the Rest of the Article **

Fujifilm Film Simulations (+ Dial) Earn Praise from DPReview — Even Tempting a Nikon/Sony Shooter to Switch to Fujifilm

DPReview had a podcast in which they talk about the Fujifilm X-T30 III and we already shared in our previous article (and you can see it below again).

It’s an overall very positive take on the X-T30 III, with perhaps the only minor complaint being that it’s a small camera packed with lots of dedicated controls — which can sometimes lead to accidentally pressing a button. A fair critique, but on the other hand, if it didn’t have a joystick, a couple of FN buttons, and clickable front and rear dials, people would complain about the lack of them. Personally, I’d rather have more controls, because in my experience you quickly get used to the layout, and accidental presses become much rarer over time.

But that’s not what we want to talk about today.

What I’d actually like to highlight is the last part of the video, in which they talk about the film simulation dial and film simulations in general.

Here is what they say:

  • the film simulation modes are all quite nice and generally quite subtle
  • you can shoot RAW and then use the in-camera converter to preview how your photo would look in another simulation
  • “People who don’t shoot Fujifilm often dismiss them as a gimmick,” says Richard Butler, “but it’s a gimmick I like.”
  • the new dial, he adds, reminds you to experiment: “Every time you take a shot, you think, ‘Oh, let’s see what that would look like in another film simulation.’”
  • Richard Butler says he likes the film simulation dial
  • DPReview’s Abby — who shoots Nikon and Sony and not Fujifilm — was asked if the film simulation dial is something that appeals to her. She said “I have actually debated switching to Fujifilm because of film simulations“.
  • she also pointed out that this feature is especially nice for beginners, since they can get polished, great-looking results without editing
  • having a physical dial instead of menu diving makes it even more approachable
  • many people, Abby said, “don’t want to sit down and edit things on the computer — they just want to take pictures and move on with their lives.”
  • Having the option to do that and still get photos that have nice colors and look like a more final product is a nice concept

So why hasn’t Abby switched yet? Well, adopting a new mount also means investing in new lenses — and that, of course, adds to the overall cost of the system.

That’s why I think cameras like the Fujifilm X100VI are a better fit for many non-Fujifilm shooters. You still get access to what people love about the Fujifilm system — the film simulations, the tactile controls, the colors — without having to invest in a whole new set of lenses. It’s the perfect everyday second camera for non-Fujifilm users.

Fujiflm Cameras with Film Simulation Dial

The NP-W126S Battery is Here to Stay… and the llano Dual NP-W126S Charger is Now up to 50% Off

At the time of this post you can save up to 50% on the llano NP-W126S Dual Battery charger at Amazon US.

The amount of rebate depends on which color you chose, with the biggest rebate being on the green color.

There is also a 20% rebate on the llano NP-W235 Dual Battery charger.

Now, I know that many would like to have the NP-W235 battery on every Fujifilm camera. But fact is: the NP-W126S battery is here to stay, because it allowes certain cameras to have the smallest size possible.

Fujifilm 5th generation cameras with NP-W126S battery

Fujifilm 5th generation cameras with NP-W235 battery

Fujifilm Manager Sets Bold Goal: Overtake Nikon and Climb to No.3 — X-E5 Is Leading the Charge

image courtesy: phototrend
image courtesy: phototrend

French Fujifilm managers gave an interview to the French website Phototrend. Here is the summary:

Market Share

  • 12% of the market share in value of APS-C sensor hybrids
  • Including compacts like the GFX 100RF and X100VI (the best seller), Fujifilm reaches about 13–14% of the French global photo market
  • Excellent dynamic, Fujifilm is progressing in each segment
  • Fujifilm wants to become Nr.3 on the market

Since Nikon is currently the No.3 brand, Fujifilm France aims to surpass them. And, as we’ll see below, the Fujifilm X-E5 appears to be leading that charge in 2025.

Fujifilm X-E5 Sales and About Taking Risks

  • X-E5 has clearly been biggest success of the last 12 months
  • Fujifilm is offering a wide range of cameras, from X half to X-H2S, catering to different needs and budgets for young smartphone photographers seeking an upgrade
  • GFX100RF sales far beyond expectation. A great start and now sales stabilized but is curve remains healthy
  • GFX100RF has found its place between Leica Q3 or the Sony RX1R III
  • X100VI still not that easy to find, although some retailers have stock
  • X half is a bet, a new concept. For generations used to vertical format
  • Instax Pal failed in Europe. But you have to innovate and try some risks. Sometimes it will work, sometimes not
  • The GFX Eterna 55 combines this optical expertise with a cinema ambition. Fujifilm targets short movies productions with cinema quality
  • The €1500–€2500 hybrid segment is saturated, so the challenge is to either move toward more accessible models like the X-M5 or elevate the offer with tools like Eterna
  • Instax still successful, with Instax Mini 12 being the best seller. Instax Mini EVO also still selling well
  • Instax Wide EVO is also selling well
  • Instax cameras that let users preview photos before printing haven’t reduced film sales—people now print only their best shots, and they often print it multiple times to share with others

Increasing Prices

  • price has increased and except for X-M5 there is no sub-1K camera anymore
  • second hand prices are under 1K, it’s a great, sustainable and ecological alternative

Third Party Lens Bundles

  • retailers can sell XF23mmF2.8 as a kit with other Fujifilm cameras
  • the only thing Fujifilm wants to make sure of, is that retailers do not bundle third party lenses with Fujifilm cameras

The 2025 Best Seller

About My Fujifilm X-E5, Therapy Sessions, and the Art of Letting Go!

Yes guys, I own the Fujifilm X-E5.

And many have already reached out to me asking why I haven’t reviewed it yet on FujiRumors or if I ever will share a review about it.

Well, I’ll tell you below why I don’t think it makes sense to review it.

But if you want my opinion, let me share the three main problems I encountered with the X-E5.

Problem 1.

I needed half a day to convince my Fujifilm X-E3 to let go of the XF27mmF2.8 R WR — her lifelong companion.

After a complex psychotherapy session (yes, we talked it through), I gently explained that sometimes we just have to let go and move on. Sometimes growth requires change. And if she truly loved the XF27mmF2.8, she’d set it free — let it explore new resolutions, new autofocus algorithms, new X-Trans relationships that would help it grow in ways she never could if always stuck on the X-E4

Problem 2.

The Fujifilm X-E5 looks so perfect — clean lines, flawless build, an aura of quiet confidence — I was honestly terrified to scratch it. It felt like holding a piece of art instead of a camera.

But then my X-E3 gave me a therapy session. She reminded me that the marks we carry are proof of a fully life lived. She said: “you can’t protect your X-E5 from scratches without also protecting yourself from the joy of using it“.

I knew my Fujifilm X-E3 stole that line from one of the best books I’ve ever read, Extremely Loud and Incredibly Close by Jonathan Safran Foer, in which Jonathan wrote “you cannot protect yourself from sadness without protecting yourself from happiness“. But I somehow forgot about it, and it is nice that my X-E3 reminded me of that.

Problem 3.

Problem 3 required a group therapy session with a secret Fujifilm community — a place where we meet only to discuss and cry about the nonsense things Fujifilm does.

You’ll find people there who still haven’t emotionally recovered from last year’s autofocus firmware fiasco (finally fixed after months of collective suffering). Others are still clinging to hope for an X-Pro4 or X80, wondering why on earth Fujifilm poured tons of R&D into “GFX Eterna” instead. Then there are those waiting since 65 months for their pre-ordered Fujifilm X100VI and even a special support circle for those permanently traumatized by years of using the old Fujifilm Camera Remote app. We’ve all endured our share of pain.

My personal breaking point? Discovering that my new favorite EVF display setting — the “Classic Display Mode” — had simply vanished. Gone. For hours I frantically searched menus, reset settings, questioned reality. Nothing.

Only through the combined wisdom of the Fujifilm group did we uncover the truth: if you enable “Semi-Transparent” in the “Surround View Mode”, the Classic Display Mode disappears.

Why? No idea.

Some things in life just defy logic… and this is one of them.

So Why No Review?

It makes no sense to review perfection. ;)

Or as a fellow Fujifilm brother wrote in his Amazon X-E5 review, it deserves six out of five stars. I couldn’t have said it better myself — that’s exactly my rating, too.

So I’ll leave the formal reviews to those who make a living dissecting specs and pixel-peeping at 300%.

Honestly, I haven’t even watched a single X-E5 review since I own it. I couldn’t care less. Whether people praise it or tear it apart doesn’t matter to me. I own it. I love it. And that’s my review.

Get Yours

Surprise in Japan (?): Fujifilm X-M5 Outsells Fujifilm X-E5 – But the True APS-C King Is Another One, and It Calls for Fujifilm X80

Mapcamera, the largest retailer in Japan, published its sales ranking for September:

  1. Ricoh GR IV
  2. Fujifilm X-M5
  3. Fujifilm X-E5
  4. Ricoh GR IIIx
  5. Canon EOS R6 Mark II
  6. Sony α7C II
  7. Sony α7IV
  8. Hasselblad X2D II 100C
  9. Canon EOS R5 Mark II
  10. Nikon Z f

It’s interesting to note that the Fujifilm X-M5 was able to outsell the Fujifilm X-E5. But there is a reason for that: probably also in Japan the most sold version was the Fujifilm X-E5 with XF23mmF2.8 kit lens, and that combo is mostly unavailable also in Japan.

Also, for several months now the Fujifilm X half was on the top positions of the ranking, but now it disappeared from the top 10.

The true king of the ranking remains the Ricoh GRIV, who jumped on top of the ranking. It’s just more puzzling why Fujifilm has not yet kicked out an X80, which would be its most logical competitor.

via digicame-info

Top Selling Amazon Prime Deals on FujiRumors – Fujifilm X-E5 Boosts SmallRig Sales and Viltrox Dominates Lens Sales

Amazon Prime Pages

Best Sellers

So far, these are the best-selling Amazon Prime deals among the FujiRumors community:

  1. SmallRig NP-W126S Battery
  2. SmallRig Thumb Grip with Hot Shoe Cover for Fujifilm X-E5
  3. Viltrox AF 56mm F1.7
  4. Apple AirPods 4
  5. Fujinon XF35mmF2 R WR – lens was available renewed for a while, now sold out
  6. SanDisk 2TB Extreme Portable SSD
  7. Viltrox NP-W235
  8. Viltrox AF 56mm F1.2
  9. SanDisk 256GB Extreme PRO SDXC UHS-II
  10. Fujinon XF 33mm F1.4 R LM WR – only 5 units left at that price

Notably, the top two items are SmallRig products. The surge in NP-W126S battery demand is likely driven by the new Fujifilm X-E5, a trend confirmed by the SmallRig X-E5 thumb grip also ranking highly.

When it comes to lenses, the 20% worldwide Amazon Prime discount on nearly all Viltrox X-mount lenses is clearly boosting their sales.

Apple makes an appearance with a strong deal on the AirPods 4, while the incredibly well-priced XF33mm F1.4 is also in the ranking, with only a few units left to grab at that excellent price.

Amazon USA:

Selected Deals

Deals by Brand

Deals by Category

Amazon CA:

Amazon DE:

Amazon UK:

Amazon FR:

Amazon IT:

Amazon ES:

Selected Deals on Amazon DE

Selected Deals for Fujifilm