There is just one thing Fujifilm needs to figure out: how to differentiate them enough!
An idea comes from FR-reader Brad, who made a Fujifilm X-H2 mockup for us. Here is what he wrote to me:
Video centric X-A7 16:9 fully articulating screen (I’m ok with the current double-tilt too, but 16:9 would be nice).
If Fuji wants each of their camera lines to have a unique voice, then the X-H2 would have less photography controls and more video. So I removed the mode dial and added the Nikon Z6 video switch. This wouldn’t work as cleanly as on the Z6, since manual controls exist up top. It’s not like they’re going to add tiny motors to the dials, but this is for dreaming.
Replaced AF/AE-L with AF-ON, because that’s the only one I use.
I hate the Fuji joystick, so I used the Z6’s
So what do you think about it? Comments and additional ideas are welcome.
Keep in mind that this camera replacement timeline is NOT based ON RUMORS, but on past camera release schedule of Fujifilm.
Hence, take it with a grain of salt, especially when it comes to Fujifilm X-H2 and Fujifilm X-T4 release. The timing between X-H1 and X-T3 has proven to be very damaging for X-H1 sales, so there might be some changes here.
Speaking of X-H2 and X-T4, the FujiRumors community has voted on various Fujifilm X-H2 and X-T4 release timing options. Check out the poll results here (I voted for the option currently on the 3rd position).
A Fujifilm manager recently said it here: the Fujifilm X-H line will continue to evolve separately from the Fujifilm X-T line.
To me that makes sense, both lines appeal to different type of photographers, and both lines have all the potential to be successful in future.
But the big question is: in order for both the X-H2 and X-T4 to be successful, how should Fujifilm time their release?
The FujiRumors community is pretty split on this topic, so I thought I launch a poll to see what most of you guys think is strategically the best move. And keep in mind, as proven multiple times, Fujifilm manager do read you! So, vote wisely and comment elegantly ;).
NOTE: Fujifilm has said multiple times that one of their goals is to bring IBIS into smaller cameras, so I guess this means they will try to give us a Fuji X-T4 with IBIS. Keep this in mind when voting.
Back in March 2018, I have used Fujifilm technical X-H1 IBIS scetches and put them into the Fujfiilm X-T2. See the article here.
The result was the image you see above.
It’s my pleasure to see that over one year later, the topic is coming up again (better late than never), so I am glad to share it again with you.
The Fujfilm X-T4, if it keeps the size of the X-T3 and X-T2, will have a hard time to fit IBIS into its body. But Fujifilm has repeated many times, that they are working to make IBIS smaller.
And since we talk IBIS…
I had a personal curiosity to see how the Fujifilm GFX100 IBIS unit fits in the Fujifilm GFX 50S and Fujifilm GFX 50R.
So I took the IBIS unit displayed at the Fujifilm GFX100 live stream event, and mounted it on the Fujifilm GFX50R/S.
As you can see below, the IBIS unit is too big for both cameras, but not by a large margin. So there is hope that, with further development, the next generation IBIS will be small enough to make it fit also in the GFX R and GFX S line of cameras.
This sensor structure also allows for the revolutionary “pixel merge technology“, already used in the Samsung Galaxy A7
This is how it works on the Samsung Galaxy A7: the 24 megapixel sensor can, for better low light image quality, combine 4 pixels into 1 pixel and end up with 6 MP files (via samsung.com).
The hot rumor today is:
Samsung will provide Fujifilm with APS-C and Medium Format pixel merge technology sensors.
The rumor is of a 36 megapixel APS-C sensor, that could be switched to 9, 18 or 27 megapixel according to your needs. You will also be able to switch between Bayer and X-Trans layout. Last but not least, the pixels will also be able to flip by 180° into black & white mode.
The source told me, this technology will be ready for the Fujifilm X-H2, Fujifilm X-T4 and Fujifilm X-Pro3, followed by a 150 megapixel medium format Fujfilm GFX 150.
This “universal all-in-one” sensor is Fujifilm’s answer to customers’ often impossible desires: one sensor, to satisfy them all!
But Fujifilm’s mission to deliver what we really desire and need does not stop here!
According to our source, the next step is the use of Vibranium from Wakanda for lens development, which should allow for a fully optically corrected XF 8-600mm f/0.85 pancake lens for less than $500.
It looks like our constant complaints finally pushed Fujifilm to re-invent the laws of physics.
This digital photography revolution starts today, with this rumor, on this special, very special day, that I will mark in my calendar… and you should do the same :).
Today I decided to take a look at the refresh rate of the top/mid range Fujifilm cameras and tried to make a guess (NOT A RUMOR) about when the Fujifilm X-H2, Fujifilm X-Pro3, Fujifilm X-E4, Fujifilm X-T4, Fujifilm X-T30 and Fujifilm X200 (or X100V) can be expected.
Overall we can see how the Fujifilm X-E and X-Pro line are gravitating towards a 4 years refresh time, whereas X-T and X100 line are close to a 2 years refresh time.
This is not based on rumors, and it’s not said that Fujifilm will always keep the same product refresh rate. Everything can change anytime.
X70/XF10: XF10 is not the X70 successor. It’s unclear if there will be a Fujifilm X80 at some point
X-A line has a high refresh rate, but the FR community is for the most part not interested in this camera line
GFX 50S, GFX 100S, GFX 50R: According to our rumors, the GFX 100 comes 2 years and 3 months after the GFX 50S. It’s unclear if the Fuji GFX 50R will also get a 2 year refresh rate or a 4 year refresh rate like its rangefinder brothers the X-Pro and X-E
If you click the video above (which will start at 4:55), you will see it compared side by side to the IBIS on the Sony a7iii. The difference is hugely in favor of the Fujifilm X-H1. Actually it’s that bad on the Sony a7III, that one might think IBIS was disabled.
On the Sony IBIS side, things do not really get better with the smaller Sony A6600.
“in some cases tuning on IBIS on Sony A6600 almost gives as shaky results as with IBIS turned OFF“.
Don’t get me wrong, Sony is great and we are all lucky to have such a wonderful camera manufacturer on the market. They deserve all the success they have, and in some areas they lead the pack (eye-aufofocus).
But sometimes, like IBIS and weather sealing (as reported here), one could get the impression Sony wants to put those specs on paper as a selling point, but they don’t really put all the R&D necessary to make them work at their best.
Not sure if Fujifilm should do the same, meaning don’t care much about how well the IBIS on their smaller X-T prototypes currently works, and just release an X-T4 or X-T40 with IBIS as soon as possible.
At the end of the day it will show up on the specs sheets, and hence become a selling point, no matter how well or not it works.
Or maybe Fujifilm should remain obsessed by how well their stuff actually works, and just wait until their smaller IBIS unit works properly.
Fujifilm X-H1, Still Worth Buying?
So, is the Fujifilm X-H1 still worth buying?
Well, now that you can get it with vertical grip and 2 additional batteries for $999 only, there can be only 1 possible answer: I don’t know, it’s up to you! :)
But if your answer is “yes”, then you have on big problem: the Fujifilm X-H1 is back-ordered on many stores, so good luck finding one.