Fujinon XF150-600mm Factory Tour – See how This Lens is Made

CineD gives us a look inside the Fujifilm factory and shows us how the Fujinon XF 150-600mm f/5.6-8 R LM OIS WR is made.

It’s one of the first factory tours we get after a long time, as during the pandemic no media was allowed into the Sendai factory about 2.5 hours north of Toyko.

There is not much new to learn, except for the fact that it takes 480 parts in order to assemble a single lens. But it is always nice to take a look inside the factory and see how much work and also care goes into the manufacturing of our gear.

Here on FujiRumors the XF150-600mm was a huge hit making it in the top three positions of the best selling lenses of 2022.

Full List of List of Fujifilm Related Gear launched in 2022

Fujifilm X-S20 is Coming (but When?) – Some Clarifications and Speculations

We confirm 100% what we already told you: the next Fujifilm X series camera to come will be the Fujifilm X-S20.

But when exactly will be announced?

Will it happen during the Fujifilm X Summit in April as many would guess (me included)?

Well, why not. The X summit in April is definitely a very hot candidate for the X-S20 announcement.

But just to be clear and precise: our sources only said that the Fujifilm X-S20 will be Fuji’s next X series camera, and they did not give us any further time indication, which is why right now in theory everything is still possible, even an announcement before or after the X summit in April (as well as during the X summit of course).

Also, our sourced said “X series camera”, hence we talk about Fuji’s APS-C lineup.

Last thing: the fact that the X-S20 will be the next X camera to come does not exclude that also other cameras could be announced on the same day.

I know, lots of questions and speculations. I will now work on all of this and once I have solid updates, I will let you know.

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Rumors and Discussions

DPReview New vs Old XF 56mm f/1.2 Studio Test – Not Sufficient Difference to Justify Switch to New 56 for Lab Test

When DPReview published their studio lab test of the Fujifilm X-H2, they used the old Fujinon XF56mm f/1.2 R for their test.

But as Fujifilm has openly said, the Fujinon XF56mm f/1.2 R is not capable of taking full advantage of all the 40MP edge to edge also at maximum aperture. Fujifilm writes:

The list specifies our selection of lenses that have high resolution performance from edge to edge at maximum aperture, allowing you to fully experience all that the 40MP sensor has to offer. Lenses not listed will also allow you to experience the improved resolution performance of the 40MP sensor.”

To be clear: all Fujinon lenses will experience a sharpness boost. But not all will be able to resolve all the 40MP even wide open across the entire frame.

Many rightfully asked DPR to re-test the studio lab scene using the new Fujinon XF56mm f/1.2 R WR, and so they did. Their conclusion:

Our interpretation is that there is a slight contrast benefit to the use of the new 56mm F1.2R WR vs. the non-WR lens; in the widget above we’ve tried to highlight the area of greatest difference. In our judgment the difference is not sufficient, at the aperture value the test scene is shot at, to justify breaking consistency with previous Fujifilm models tested in our setup.

This isn’t a comment on the new lens: we’d expect to see greater differences at wider apertures, and we’ve found the autofocus performance to be improved over the older version. But neither of these are pertinent to the selection of our standard Fujifilm test lens, so we’ll stick with the original 56mm F1.2R for now, to maintain perfect continuity in the studio comparison feature our site provides.

It shall be noted at this point that DPR used the lenses at f/5.6 on Fujifilm X-T5 and Fujifilm X-H2.

I find it a pity that they won’t change the lens. At f/5.6 the performance might be similar in the center, but as you can see from the screenshots I have shared above (or here and here), in RAW I see an sensible advantage for the new Fujinon XF56mm f/1.2 R WR. I think they could just simply use the new lens for testing going forward.

But we appreciate DPR going the extra mile and testing it on the new XF56mmF1.2 R WR. If you don’t shoot wide open a lot and don’t mind slightly softer corners, then the original Fujinon XF56mmF1.2 R is still a great option (especially now that it is super discounted).

You can access the DPR comparison studio lab test here.

RUMOR: This Will be Fujifilm’s Next X Series Camera

We are 23 days into 2023, and today we will drop for you the first rumor of the year.

According to information we have received, the next Fujifilm X series camera to come will be the Fujifilm X-S20.

It’s trusted stuff, so go out and spread the word ;).

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BCN Ranking for Cameras and Lenses – the 5.9% Fujifilm Niche

BCN has published their rankings for 2022 sales in Japan.

Cameras:

Fujifilm is out of every ranking except for fixed lens cameras, where it snaps the third position.

Lenses:

Fujifilm had a sales share of 5,9% in terms of lens sales.

Remember:

Biggest market research data available on the internet so far says that Fujifilm’s overall camera market share in 2021 was of 5,9% (if we include sales of DSLR cameras). So far no data for mirrorless cameras only has been published.

Surprised?

Anyone surprised? Well, I am not. Fujifilm has always played the niche game and while they did grow significantly when one looks at the mirrorless market only (third largest manufacturer ahead of Nikon in 2020), the way Fujifilm approached the camera market with the design of their cameras kind of “forced” them into a niche.

The Future

The very recently launched Fujifilm X-T5 will have the main responsibility in 2023 to push sales for the X series and possibly grow the market share. Although I believe the Fujifilm X-H2s has such a big potential (as the latest firmware has shown) that if Fujifilm covers is further with firmware Kaizen love, it could become (if it isn’t already) a very serious option for all those looking for an ultra-performing stacked sensor camera with PSAM layout.

And sure there will be more cameras and lenses coming in 2023, which I hope will contribute to expand Fujifilm’s market share.

But while there is surely still some growth potential, Fujifilm will very likely never get to the crazy numbers of Sony and Canon (which btw are the two companies manufacturing their own sensors and Fujifilm called this their strategic advantage).

But personally I have never had any problem to be part of a niche. Because I have lots of fun in this niche. We might be only 5.9%, but we have 100% love for photography. A love, that Fujifilm can support better than any other brand thanks to the way they design their cameras.

BCN Ranking Camera – BCN Ranking Lenses

Fujifilm X Summit in April: What’s Coming? Drop Your Guess!

Fujifilm not only announced a couple of new firmware updates, including rather substantial ones (read here), but they also announced the Fujifilm X Summit for April 2023.

Usually, when Fujifilm announces an X Summit, FujiRumors already rumored ahead what will come.

But this time I have not yet published anything, which makes it very interesting for me to see what your guesses are (and how good they will turn out to be).

What will really come?

Well, just stay tuned on FujiRumors for that ;).

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Rumors and Discussions

Top 10 Hottest Topics of 2022: Lost Fujifilm Soul, X-T5 Battery Grip Dispute, No Medium Format Magic & More

When I shared the list of the top 10 articles for 2022, I noticed that some of the articles gathered huge traffic, but are of limited discussion interest.

Take for example the firmware articles. Sure, they always generate traffic, because many people who own the cameras in “firmware need”, go to FujiRumors to check out the details of the firmware and access the download links through our website. But they are not hot topics per se, meaning topics that generate lots of comments and heated debates.

So I thought we should honour also those articles of 2022, that were the most discussed here on FujiRumors. The ones where you guys decided to invest more time than in other articles.

Top 10 Commented Articles

  1. Fujifilm to Release Fujinon XF150-600mm f/5.6-8 (in XF200mmF2 alike Color)
  2. Is Fujifilm Losing Its Soul? Let’s Talk PSAM Dials! An Error or a Necessity?
  3. Rumor Update: Fujifilm X-H2S with PSAM Dial
  4. Which Fujifilm X Mount Lens Should Fujifilm Give us in 2023? Your Suggestions to Fujifilm Here!
  5. LEAKED: First Fujifilm X-H2S Hands-On Images
  6. Fujifilm X-T5 to Feature 40MP Non-Stacked Sensor (No 26MP Stacked Version Planed)
  7. Fujifilm X-H2S Images in Slightly Higher Resolution
  8. Fujifilm X-T5 with No Battery Grip: a Dealbreaker? VOTE SURVEY
  9. DPRTV: There’s Nothing Magical About Medium Format Depth Of Field… and Not Even About Full Frame (or APS-C) ;)
  10. RUMOR: Fujifilm X-H2S to Record 6K Video

And btw… my new year started like this:

 

Sieh dir diesen Beitrag auf Instagram an

 

Ein Beitrag geteilt von Fuji_Rumors (@fuji_rumors)

Fujifilm X-Pro3 Discontinued :: Can 2023 Beat the Amazing 2022 :: Our Top X Mount Lens Wishes :: AVATAR Loves Fujinon – Top 10 December Articles

Here are the top 10 articles for December 2022.

  1. Fujifilm X-Pro3 Discontinued but Not Because Fujifilm X-Pro4 is Coming – REPORT
  2. Fujifilm 2023: Can it Beat the Amazing 2022? A Look at What’s Coming (for sure) and What we Hope for
  3. VOTE :: The Ultimate Fujifilm APS-C Lens Poll – Let Fuji know What You Want
  4. Viltrox 75mm f/1.2 Officially Announced
  5. Avatar: The Way of Water: These Unbelievably Good Fujinon APS-C Lenses were Used to Film Large Parts of the Movie
  6. Firmware Updates for Fujifilm X-T5, X-H2 and X-S10
  7. Dear FUJIFILM, We Decided: Make These 6 X-Mount Lenses Next!
  8. List of Fujinon XF Lenses that Get Maximum Benefit from Fujifilm X-H2 (and X-T5) with 40 Megapixel Resolution
  9. Viltrox 75mm f/1.2 Sample Images and Announcement Around Christmas
  10. Fujifilm X-T5, X-H2 and X-H2s – The Higher End Trinity Review Roundup

The Curious Case of 2023 Rumors and the Big 2022 Rumor Check (97,6% Correct Rumors)

It’s time for our yearly rumor check, so that you guys can decide if FujiRumors was worth your time or not.

  • 88 rumors shared in 2022
  • 3 rumors still to be verified
  • 83 correct rumors out of 85 verifiable rumors
  • 2 wrong rumors out of 85 verifiable rumors (and I am extremely severe to myself, as you’ll see below)
  • 97,6% correct rumors

Rumor Overview – The Curious Case of 2023

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