Fujifilm Designers Talk X-S20 Camera Body and User Interface (and AI Camera Future)
On a recent visit to Japan, Johnnie had the chance to visit FUJIFILM’s new design center and talk to Aida-san, who designed the Fujifilm X-S20, other cameras as well as the legendary cooling fan, and Nagai-san, who was in charge of designing the camera User Interface.
Above the video (and below some excerpts from it). Check out also the article on CineD here.
- When the planning for a new product starts, we list all the new features and requirements for improvements on existing features are advised
- User interface (UI) designers design the UI to make the UI it easy to use
- the challenge was to keep size small despite using a much larger battery
- the cooling fan solution was appreciated by the users
- designing the grip is always difficult. In prototype stage they let several people with different sized hands hold the camera to get to the best shape possible
- Aida-san is proud of having designed a small camera that achieves a comfortable balance between size and comfort
- her dream camera to design would be a film camera
- when asked if it would be possible, thanks to AI, to talk to the camera and dictate the settings to it, Nagai-san said it would be possible. The X series supports 35 languages, so it might be hard to support them all
- subject detection incorporates the learning effects of AI
- more AI features will be added in future
- it’s important to continue to explore the possibilities of AI for photography
- Nagai-san is particularly proud of designing the menu for the new Vlog mode
- Fujifilm wants to design a UI that satisfies everyone from first-time camera users to professional photographers
Fuji’s Fifth Generation Gear