BCN Ranking for Cameras and Lenses – the 5.9% Fujifilm Niche

BCN has published their rankings for 2022 sales in Japan.

Cameras:

Fujifilm is out of every ranking except for fixed lens cameras, where it snaps the third position.

Lenses:

Fujifilm had a sales share of 5,9% in terms of lens sales.

Remember:

Biggest market research data available on the internet so far says that Fujifilm’s overall camera market share in 2021 was of 5,9% (if we include sales of DSLR cameras). So far no data for mirrorless cameras only has been published.

Surprised?

Anyone surprised? Well, I am not. Fujifilm has always played the niche game and while they did grow significantly when one looks at the mirrorless market only (third largest manufacturer ahead of Nikon in 2020), the way Fujifilm approached the camera market with the design of their cameras kind of “forced” them into a niche.

The Future

The very recently launched Fujifilm X-T5 will have the main responsibility in 2023 to push sales for the X series and possibly grow the market share. Although I believe the Fujifilm X-H2s has such a big potential (as the latest firmware has shown) that if Fujifilm covers is further with firmware Kaizen love, it could become (if it isn’t already) a very serious option for all those looking for an ultra-performing stacked sensor camera with PSAM layout.

And sure there will be more cameras and lenses coming in 2023, which I hope will contribute to expand Fujifilm’s market share.

But while there is surely still some growth potential, Fujifilm will very likely never get to the crazy numbers of Sony and Canon (which btw are the two companies manufacturing their own sensors and Fujifilm called this their strategic advantage).

But personally I have never had any problem to be part of a niche. Because I have lots of fun in this niche. We might be only 5.9%, but we have 100% love for photography. A love, that Fujifilm can support better than any other brand thanks to the way they design their cameras.

BCN Ranking Camera – BCN Ranking Lenses

The Latest and Greatest Roundup (at least until April X Summit 2023) – X-H2s Snaps DPR Reader’s Award 2022 and More

Here is a roundup about the latest and greatest Fujifilm gear.

It will be the latest and greatest only for a few more months, as the next Fujifilm X Summit has been announced for April 2023. And we know Fujifilm launches new gear on those summits.

But until then, let’s enjoy what it available now in terms of 5th generation Fujifilm cameras and latest lenses:

So here is a roundup.

** CLICK HERE to Read the Rest of the Article **

Fujifilm X Summit in April: What’s Coming? Drop Your Guess!

Fujifilm not only announced a couple of new firmware updates, including rather substantial ones (read here), but they also announced the Fujifilm X Summit for April 2023.

Usually, when Fujifilm announces an X Summit, FujiRumors already rumored ahead what will come.

But this time I have not yet published anything, which makes it very interesting for me to see what your guesses are (and how good they will turn out to be).

What will really come?

Well, just stay tuned on FujiRumors for that ;).

Follow FujiRumors on Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter.

Rumors and Discussions

Top 10 Hottest Topics of 2022: Lost Fujifilm Soul, X-T5 Battery Grip Dispute, No Medium Format Magic & More

When I shared the list of the top 10 articles for 2022, I noticed that some of the articles gathered huge traffic, but are of limited discussion interest.

Take for example the firmware articles. Sure, they always generate traffic, because many people who own the cameras in “firmware need”, go to FujiRumors to check out the details of the firmware and access the download links through our website. But they are not hot topics per se, meaning topics that generate lots of comments and heated debates.

So I thought we should honour also those articles of 2022, that were the most discussed here on FujiRumors. The ones where you guys decided to invest more time than in other articles.

Top 10 Commented Articles

  1. Fujifilm to Release Fujinon XF150-600mm f/5.6-8 (in XF200mmF2 alike Color)
  2. Is Fujifilm Losing Its Soul? Let’s Talk PSAM Dials! An Error or a Necessity?
  3. Rumor Update: Fujifilm X-H2S with PSAM Dial
  4. Which Fujifilm X Mount Lens Should Fujifilm Give us in 2023? Your Suggestions to Fujifilm Here!
  5. LEAKED: First Fujifilm X-H2S Hands-On Images
  6. Fujifilm X-T5 to Feature 40MP Non-Stacked Sensor (No 26MP Stacked Version Planed)
  7. Fujifilm X-H2S Images in Slightly Higher Resolution
  8. Fujifilm X-T5 with No Battery Grip: a Dealbreaker? VOTE SURVEY
  9. DPRTV: There’s Nothing Magical About Medium Format Depth Of Field… and Not Even About Full Frame (or APS-C) ;)
  10. RUMOR: Fujifilm X-H2S to Record 6K Video

And btw… my new year started like this:

 

Sieh dir diesen Beitrag auf Instagram an

 

Ein Beitrag geteilt von Fuji_Rumors (@fuji_rumors)

Fujifilm X-Pro3 Discontinued :: Can 2023 Beat the Amazing 2022 :: Our Top X Mount Lens Wishes :: AVATAR Loves Fujinon – Top 10 December Articles

Here are the top 10 articles for December 2022.

  1. Fujifilm X-Pro3 Discontinued but Not Because Fujifilm X-Pro4 is Coming – REPORT
  2. Fujifilm 2023: Can it Beat the Amazing 2022? A Look at What’s Coming (for sure) and What we Hope for
  3. VOTE :: The Ultimate Fujifilm APS-C Lens Poll – Let Fuji know What You Want
  4. Viltrox 75mm f/1.2 Officially Announced
  5. Avatar: The Way of Water: These Unbelievably Good Fujinon APS-C Lenses were Used to Film Large Parts of the Movie
  6. Firmware Updates for Fujifilm X-T5, X-H2 and X-S10
  7. Dear FUJIFILM, We Decided: Make These 6 X-Mount Lenses Next!
  8. List of Fujinon XF Lenses that Get Maximum Benefit from Fujifilm X-H2 (and X-T5) with 40 Megapixel Resolution
  9. Viltrox 75mm f/1.2 Sample Images and Announcement Around Christmas
  10. Fujifilm X-T5, X-H2 and X-H2s – The Higher End Trinity Review Roundup

Fujifilm 2023: Can it Beat the Amazing 2022? A Look at What’s Coming (for sure) and What we Hope for

Fujifilm was the most busy camera brand of all in 2022.

They have released three higher end cameras, four XF lenses and one GF lens. Plus some accessories, such as the legendary cooling fan and the TG-BT1 Tripod Grip.

Now the question is: can the Fujifilm year 2023 match the year 2022 in terms of product launches?

Well, let’s look at it.

LENSES in 2023

** CLICK HERE to Read the Rest of the Article **

The Rise of the Fujifilm X-T5 – Dominating Sales Rankings

Pre-orders for the Fujifilm X-T5 were stellar. So much so that the most wanted option, the body only, is very hard to find in stock and Fujifilm is busy trying to ship all pre-orders as quickly as possible.

At the time of this post, the silver and black Fujifilm X-T5 are ranked in the top 3 of the new releases at Amazon, beaten only by this camera. But it’s easy to imagine that both, the silver and black body together will beat the current Nr.1 (which comes only in 1 color).

Also in Japan things are going very well. The Japanese site digicame-info collected the various rankings here.

Map camera

  1. Fujifilm X-T5
  2. Sony A7R V
  3. Nikon Z9
  4. Fujifilm X-H2
  5. Sony A7IV

Fujiya Camera

  1. Fujifilm X-T5
  2. Sony A7R V
  3. Canon EOS R5
  4. Canon EOS R7
  5. Nikon Z9

Kitamura of the camera

  1. Canon EOS R7
  2. Fujifilm X-T5
  3. Fujifilm X-S10 Double Zoom Lens Kit
  4. Sony A7R V
  5. Nikon Z9

Yodobashi Camera

  1. Sony A7IV
  2. Nikon Z9
  3. Sony A7R V
  4. Fujifilm X-T5
  5. Canon EOS R5

Bic Camera

  1. Sony ZV-E10 Power Zoom Lens Kit
  2. Fujifilm X-S10 Double Zoom Lens Kit
  3. Nikon Z50 Double Zoom Kit
  4. Sony A7IV
  5. Canon EOS R7, RF-S18-150 IS STM Lens Kit

Fujifilm X-T5

DPRTV and Ted Forbes 2023 Predictions: Fujifilm X-Pro4 and Dedicated Video Camera

DPRTV teamed up with Ted Forbes to predict the future of the Fujifilm system for 2023.

They predict two cameras:

  • Fujifilm X-Pro4 with 40MP
  • dedicated video camera

I won’t make any comment on anything at the moment, because as you can imagine, I am looking deep into 2023 already, and when the time has come and all the checks are done, I will drop 100% accurate rumors for you.

So for now take their predictions as what they are: fun speculations and wishes.

The FujiRumors community has a clear idea on what they want for 2023.

For the X series the most wished camera is indeed the Fujifilm X-Pro4 followed by the Fujifilm X100VI (or X100Vs or X200 or however Fujifilm is going to call the Fujifilm X100V successor).

For the GFX series, the top wish could be summed up with one word: speed!

List of Fujifilm Related Gear launched in 2022

Dear FUJIFILM, We Decided: Make These 6 X-Mount Lenses Next!

It’s pure sadness.

I mean, if you look at the current X mount lens roadmap, it is just sadness, with only one X mount lens stoically standing all alone trying to keep up excited about the future.

So we decided to help Fujifilm in gathering some ideas, and you guys dropped hundreds of lens suggestions for the future here, which I then summed up in 40 options to vote on here.

Well, here are the results:

TOP 6 LENSES OVERALL:

  1. XF 23mm f/2 Pancake (fan made rendering here)
  2. XF 16-55mm f/2.8 MK II
  3. XF 18mm f/2 MK II
  4. XF 12mm f/1.4
  5. XF 16-35mm f/2
  6. XF 11-30mm f/2.8

There were really a lot of suggestions in the wide angle zoom range. So many, that I decided to give 2 options to vote on, the XF16-35mm f/2 and the XF 11-30mm f/2.8.

But if we were to merger even those two lenses into one single lens, we could get something like the XF 14-30mm f/2.0. In that case, we would have the following result.

  1. XF 14-30mm f/2.0
  2. XF 23mm f/2 Pancake (fan made rendering here)
  3. XF 16-55mm f/2.8 MK II
  4. XF 18mm f/2 MK II
  5. XF 12mm f/1.4
  6. XF 70mm f/2 (fan made rendering here)

TOP 6 PRIMES:

  1. XF 23mm f/2 Pancake
  2. XF 18mm f/2 MK II
  3. XF 12mm f/1.4
  4. XF 70mm f/2
  5. XF 10mm f/2
  6. XF 35mm f/1.2

TOP 6 ZOOMS:

  1. XF 16-55mm f/2.8 MK II
  2. XF 16-35mm f/2
  3. XF 11-30mm f/2.8
  4. XF 16-70mm f/2.8-4
  5. XF 16-135mm f/4
  6. XF 18-55mm f/2.8-4 MK II

And if we were to merge the two lenses as we did above, we would get:

  1. XF 14-30mm f/2.0
  2. XF 16-55mm f/2.8 MK II
  3. XF 16-70mm f/2.8-4
  4. XF 16-135mm f/4
  5. XF 18-55mm f/2.8-4 MK II
  6. XF 23-55mm f/2

CONCLUSIONS
Wide Angle Reality vs Telephoto Dreams

When you go around in forums, you’ll often see people complaining about Fujifilm not offering enough long lenses.

And to a certain degree I agree with you: long primes especially are needed!

But then there is the reality.

And the reality is that the vast majority of Fujifilm shooters simply do not see long lenses as a priority. What they really want is the total opposite: more wide angle zooms and primes.

We have to be clear about this: any of the lenses that made it to the top of the list in our survey would outsell by a large margin any long prime or zoom lens Fuji would launch.

That’s something Fujifilm knows (and has openly declared here).

And yet, there is at least one lens I feel Fujifilm must give us: the (already patented) Fujinon XF 400mm f/4, which made it in the top 15 of our list and fellow FR-readers already made mock-ups of and it is consistently your top wished telephoto lens.

So, even though it did not make the list, I strongly advice Fujifilm to give us a long prime lens.

Fujifilm X-T5