Fujifilm X-H2 Mockup – Ideas to Set it Apart from Fujifilm X-T4

Fujifilm X-H2

Fujifilm hinted it already: both lines, the X-H and X-T, will continue to exist in future.

There is just one thing Fujifilm needs to figure out: how to differentiate them enough!

An idea comes from FR-reader Brad, who made a Fujifilm X-H2 mockup for us. Here is what he wrote to me:

  • Video centric X-A7 16:9 fully articulating screen (I’m ok with the current double-tilt too, but 16:9 would be nice).
  • If Fuji wants each of their camera lines to have a unique voice, then the X-H2 would have less photography controls and more video. So I removed the mode dial and added the Nikon Z6 video switch. This wouldn’t work as cleanly as on the Z6, since manual controls exist up top. It’s not like they’re going to add tiny motors to the dials, but this is for dreaming.
  • Replaced AF/AE-L with AF-ON, because that’s the only one I use.
  • I hate the Fuji joystick, so I used the Z6’s

So what do you think about it? Comments and additional ideas are welcome.

Thanks Brad, and check him out at bradwooten.com and b.e.wooten Instagram (NSFW).

X-H3 version with Nikon Z50 alike on screen touch buttons

Fujifilm X-H2 and Fujifilm X-T4: How Should Fujifilm Time their Release? POLL

Fujifilm X-H2 and Fujifilm X-T4

A Fujifilm manager recently said it here: the Fujifilm X-H line will continue to evolve separately from the Fujifilm X-T line.

To me that makes sense, both lines appeal to different type of photographers, and both lines have all the potential to be successful in future.

But the big question is: in order for both the X-H2 and X-T4 to be successful, how should Fujifilm time their release?

The FujiRumors community is pretty split on this topic, so I thought I launch a poll to see what most of you guys think is strategically the best move. And keep in mind, as proven multiple times, Fujifilm manager do read you! So, vote wisely and comment elegantly ;).

NOTE: Fujifilm has said multiple times that one of their goals is to bring IBIS into smaller cameras, so I guess this means they will try to give us a Fuji X-T4 with IBIS. Keep this in mind when voting.

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Fujifilm Manager: “70% of GFX Users Came from Full Frame. X-H and X-T Line Will Both Evolve in Future” – Hope for Fujifilm X-H2

Fujifilm GFX100

Fujifilm Channel X has published an 45 minutes interview with Fujifilm managers from Fujikina 2019. See the video above (sadly not so good audio quality) and a summary down below.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera, CalumetDE, ParkcamerasUK, JessopsUK, PCHstore

The Market

  • Fujifilm GFX100 market is not the traditional medium format market
  • GFX 50 already aimed to amateur customers in addition to high-end photography
  • 70% of Fujifilm GFX 50R/S buyers come from full frame. So not only people switch from Hasselblad and Phase One to GFX, but also FF users
  • the GFX system expanded the larger format market, and GFX100 will continue to expand it
  • GFX100 should expand market also towards movie shooting photographer

The GFX100 strenghts

  • compared to full frame, GFX system has better image quality in terms of ISO performance, dynamic range and resolution
  • traditionally large format camera (including film) are big and for tripod use, but GFX system is smaller, and GFX100 has also IBIS, hence less need for tripod
  • GFX100 is about autofocus, mobility, quality

EVF

  • Fujifilm GFX 50 EVF works on GFX100, but GFX100 EVF on GFX50 will not work

GFX Lineup and GF lenses

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Fujifilm X-H2 may NOT Even Come in 2020

Fujifilm X-H2

Here on FujiRumors we already told you in November 2018 here, that the Fujifilm X-H2 will not come in 2019.

Now a new source told me that the Fujifilm X-H2 may not even come out in 2020.

The Fujifilm X-H1 is in my opinion a great camera, and with the new price tag, it is absolutely fantastic value for money. But sadly the Fuji X-H1 was not a financial success and let’s see what the future of this line will be.

TO ANONYMOUS / NEW SOURCES: Thanks for what you told me about the Fujifilm X-H2. It is not yet included in this rumor, since it’s fresh and I need to make my mandatory checks. But even if I won’t be able to confirm, I will share at some point. Thanks a lot.

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Fujifilm X-H1 Body Marked as Discontinued. Only Grip Kit Sold from Now On. No Fujifilm X-H2 on the Horizon

UPDATE: Our sources quickly contacted us and said the Fujifilm X-H1 will only be sold as a grip kit from now on

The Fujifilm X-H1 body is now marked as discontinued at BHphoto.

You can still find the X-H1 available bundled with the vertical grip, though.

Other stores, like Adorama, have the Fujifilm X-H1 body still in stock.

Now I hear you say, that the Fujifilm X-H2 is around the corner. Of course I am investigating, and I think I can post an update about the Fujifilm X-H2 pretty soon.

But for now all I can say is: no, there ain’t going to be a Fujifilm X-H2 anytime soon, as we already told you here.

Thanks for the anonymous tip ;)

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Fujifilm X-H2, X-T4 and X-Pro3 with Samsung Pixel Merge Technology for Variable Megapixel Sensor

Fujifilm & Samsung

Back in 2018 Samsung and Fujifilm officially announced the development of a new CMOS image sensor technology for enhanced light sensitivity and color fidelity, called ISOCELL+ sensor (full report here).

This sensor structure also allows for the revolutionary “pixel merge technology“, already used in the Samsung Galaxy A7

This is how it works on the Samsung Galaxy A7: the 24 megapixel sensor can, for better low light image quality, combine 4 pixels into 1 pixel and end up with 6 MP files (via samsung.com).

The hot rumor today is:

Samsung will provide Fujifilm with APS-C and Medium Format pixel merge technology sensors.

The rumor is of a 36 megapixel APS-C sensor, that could be switched to 9, 18 or 27 megapixel according to your needs. You will also be able to switch between Bayer and X-Trans layout. Last but not least, the pixels will also be able to flip by 180° into black & white mode.

The source told me, this technology will be ready for the Fujifilm X-H2, Fujifilm X-T4 and Fujifilm X-Pro3, followed by a 150 megapixel medium format Fujfilm GFX 150.

This “universal all-in-one” sensor is Fujifilm’s answer to customers’ often impossible desires: one sensor, to satisfy them all!

But Fujifilm’s mission to deliver what we really desire and need does not stop here!

According to our source, the next step is the use of Vibranium from Wakanda for lens development, which should allow for a fully optically corrected XF 8-600mm f/0.85 pancake lens for less than $500.

It looks like our constant complaints finally pushed Fujifilm to re-invent the laws of physics.

This digital photography revolution starts today, with this rumor, on this special, very special day, that I will mark in my calendar… and you should do the same :).

stay tuned on FujiRuomors… not only April 1 ;)

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Price of Fujifilm X-H1 Falling Worldwide, but No Fujifilm X-H2 Coming in 2019

Fujifilm X-H2 Coming?

Lately I get many emails asking me if the Fujifilm X-H2 is around the corner, since the price on the Fujifilm X-H1 is dropping drastically all over the world (latest countries to join is the United Kingdom today here).

My answer is no, there will NOT be a Fujifilm X-H2 in 2019.

The reason for the price drop on the Fujifilm X-H1 is not because the X-H2 is coming, but because… well, I have a smart community, and I’m sure you can figure it out by your own ;).

  • read here: VOTE: Fujifilm X-H2 with 3 way Tilt Screen, Swivel Screen or X-T100 Flippy Screen?
  • read here: If the Fujifilm X-T3 had IBIS, would You Prefer it over the Fujifilm X-H2?

The only camera to get a successor very soon, is the Fujifilm X-T20, since the Fujifilm X-T30 is coming on February 14.

Check out the new prices on Fujifilm gear in your country*:

Fujifilm X-H1 body – $1,299 (includes battery grip!) / £1,199 / €1,299

Fujifilm X-H1 w/grip – $1,299 / £1,299 / €1,399

Fujifilm X-T2 – $1,099 / £999 / €1,099

Fujifilm X-T20 – $699 / £629 / €699

Fujifilm X-T100 – $499 / £449 / €499

Fujifilm X-E3 – $699 / £629 / €699

* in € price might change according to country. There might also be variations in €, £ and $ according to different shops

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Fujifilm 2019: Forget Fujifilm X-H2, Enjoy Fujifilm X-T30, Marvel at Fujifilm GFX100 and 2018 Rumor Check

Fujifilm 2019

Thanks to our fantastic sources, 2018 was another incredibly busy and successful rumor year for FujiRumors, with 75 rumors shared (one rumor every 5 days) and a rumor hit rate of 92%.

I hope we could add a bit of fun and entertainement in the Fuji X and GFX world, and that you guys enjoyed the time spent discussing the rumors on this blog.

But what will 2019 bring?

We have already shared an overview at our Fujifilm X Camera Replacement Timeline. But let’s go more in detail now.

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No Fujifilm X-H2

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VOTE: Fujifilm X-H2 with 3 way Tilt Screen, Swivel Screen or X-T100 Flippy Screen?

Fujifilm X-H2

Here on FujiRumors we recently told you that the Fujifilm X-H2 will not come in 2019.

We have looked back at Fujifilm camera replacement history from 2011 to 2018, and the collected data suggest that the Fujifilm X-H2 could be out in first half of 2020, but that’s not a rumor, only a speculation at this point.

With that said, the buzz around the Fujifilm X-H2 is big here in the comments of FujiRumors, and one of the strong debating points is if the Fuji X-H2 should have a flippy screen like the Fujifilm X-T100 or a 3 way tilt screen like the Fujifilm X-T3.

And since the Fuji X-H2 is still pretty far away, it might be a good idea to tell Fujifilm what which screen we prefer, and they might listen to us and deliver what FujiRumors readers desire most.

Now, both screen-philosophies have it’s strenghts and weaknesses:

Flippy screen of X-T100:

  • MAIN PRO: good for vloggers, since they can see themselves while filming. Tilted up and down, LCD is still centered to the camera
  • MAIN CON: tilts in the wrong direction and is not centered to the camera, when camera is used in portrait mode

3 Way Tilt screen of X-T3:

  • MAIN PRO: the 3 way tilt screen is more photography friendly when the camera is used portrait mode. Always centered to the camera
  • MAIN CON: You have to use an external monitor (or camera remote app), if you want to see yourself while recording a video or taking selfies

Swivel screen of GH5:

  • MAIN PRO: When camera is not in use, you can reverse the screen against the body for protection
  • MAIN CON: When tilted in any direction, the screen is never centered to the camera

So tell us, which one would you prefer on your Fujifilm X-H2? Feel free to vote the poll down below.

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Fujifilm X-T3: BHphoto, AmazonUS, Adorama, Focuscamera
Fujifilm X-H1: BHphoto, AmazonUS, Adorama, Focuscamera

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The LCD screen on the Fujifilm X-H2 should be...

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