Fujifilm Manager Toshihisa Iida Interview: New Fujinon X and G Mount Lens Roadmap in 2019 and 5 to 6 New Lenses in 2020

Fujifilm Manager Toshihisa Iida Interview

Fujifilm Manager Toshihisa Iida has released an interview to the Japanese website newswitch, which you can read summed up and translated in its main points below.

But before we go ahead, I want to highlight one thing Toshihisa Iida said:

The roadmap is updated once a year

Fujifilm sort of changed the roadmap yesterday, at the Fujifilm X Summit, by scraping the Fujinon XF 33mm f/1.0 from the roadmap and replacing it with the Fujinon XF 50mm f/1.0.

But if we look at the official Fujifilm website, we see that the latest uploaded roadmaps are:

This means that Fujifilm plans to release an updated roadmap within this year, which fits with what we rumored a few days ago here.

But how many lenses can we expect to be announced in 2020? Toshihisa Iida said:

To date, we have announced an average of 5 or 6 new products each year. […] We are not going to slow that pace”

Also in this case, this fits with what we already told you back in 2017, when our sources told us that Fuji’s schedule is to release 2/3 GF lenses and 2/3 X lenses a year.

Now let’s just hope Fujifilm will listen and give us what you guys voted the most wanted X and G mount lenses here.

Interview – The Main Points

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All APS-C Shortcomings Exposed in this Image Roundup, and How I Couldn’t “Recover” my Wife – #photosfujicanttake

Photos Fuji Can’t Take

Sometimes I wonder, why do I stick with APS-C and plague myself into a world full of photographic shortcomings?

It’s frustrating, for example recently, when I edited an image of my wife watching a sunset.

I exposed for the highlights, and my wife turned out basically pitch black, you can’t even see her shiny yellow dress.

Now watch the image below (or link to the video) and see how impossible it was to recover her with my APS-C Fujifilm X-E3 file. I needed hours and hours of editing, but it turned out completely unusable anyway. A memory thrown away due to my underperforming APS-C camera.

But my case is just one of many that fall under the section #photosfujicanttake.

So, I will list a few more images exposing the terrible shortcomings of Fujifilm APS-C, all shared at our Fujifilm X-T User group, which is full of depressed photographers dreaming of full frame or even medium format.

Sure, some brave guys try to compensate for the immense APS-C limitations with creativity and skills, but that’s not going to work at the end. We all know true photography is all about specs, 500% magnification and 10+ stops push.

I know it’s hard to digest, but the images below show that APS-C simply can’t deliver. Luckily Apple gave us a Pro photographer iPhone 11 Max. I think I am going to try with that one.

NOTE: I hope your sarcasm detector is ON ;)

Images Below

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Fujinon XF 16-80mm f/4: Pros and Cons, First Looks and Thougths

Let’s try to kill the endless waiting time with a little Fujinon XF 16-80mm f/4 roundup.

Rico’s Coverage

Rico’s full XF16-80 coverage is online, and it has been tested also on the brand new Fujifilm X-A7.

Rico’s Conclusions (from Part 8 of his coverage)

Pros

  • Ideal focal length range for an “always on” and travel zoom lens
  • Excellent image quality over the entire focal length range
  • Low minimum focus distance (MFD)
  • Appealing Bokeh (my subjective opinion)
  • Solid build and weather-resistant
  • Constant aperture and marked aperture ring
  • Fast and silent autofocus
  • 6-stop-OIS with automatic tripod and panning detection
  • No hotspots with infrared photography (R72, X-T3)

Cons

  • Slightly larger and heavier than the XF18-55mm kit zoom: ideal for cameras like the X-T3 and X-H1, but maybe a little too bulky for the X-T30, X-T100 or X-A7
  • The pronounced digital barrel distortion correction at 16mm results in a minor but visible sharpness reduction at the edges and in the corners

Additional XF16-80mm f/4 coverage

  • bjornmoerman – Fujifilm XF 16-80mm f4 REVIEW – Comparison with XF18-135
  • ivanjoshualoh – XF16-80mm
  • billfortney – The New Mid-Range King
  • myfujifilm – Thoughts on the Fujinon 16-80mm f/4 by Anton Bosman
  • fujifilm-x – A Quick Look at XF16-80mmF4 R OIS WR by Huseyin Aldirmaz

The lens itself will ship soon:

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Promo Videos

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Leaving Fujifilm for Sony A7III and Back to Fuji X-T3, Fuji Camera Release Timeline, X100V Delay – Top August Articles

As you can see, FujiRumors did not take a second of rest, not even during my “holiday” in August.

I wrote 71 articles in August, sometimes while I was drinking fresh beer, while hiking my stunning mountains or being out picking strawberries with my wife.

FujiRumors runs non stop for you guys :).

But maybe some of you might have missed something, so here are the top 10 articles for August.

  1. Release Timeline for Fujifilm X-T4, X-H2, X-T40, X-Pro3, X100V, X-E4, X-T200 and X-A6 Based on Fuji’s Previous Camera Releases
  2. This Guy left Fujifilm for Sony A7III and then Switched Back to Fujifilm X – Read Why Here
  3. Fujifilm & Adobe: New Way to Edit Fuji RAW files, How to Sharpen X-Trans files, Wormy Artifacts Evergreen and More
  4. 3½ Reasons Why Fujifilm is Waiting so Long to Release the Fujifilm X100V
  5. Fujifilm X-T3 vs Sony a7III, Buying Fujifilm on a Budget, Lenstip XF16mm f/2.8 review and Much More
  6. Guys, Photography Gear is Not Real Estate, or Why We Should not Complain that Fujifilm X-H1 costs $299
  7. Not Only Fujifilm X-Pro3: One more Fujifilm Camera Coming in 2019? FF190001 Registered
  8. Fujifilm X Mount Viltrox 23mm f/1.4, 33mm f/1.4 and 56mm f/1.4 Autofocus Lenses – First Specs and Images
  9. The Complete Fujifilm X Series Guide Updated: Now with Fujinon XF16-80mm f/4 and More
  10. NEW Images of Viltrox 23mm f/1.4, 33mm f/1.4 and 56mm f/1.4 Autofocus Lenses for Fujifilm X

And don’t forget to:

Surprise: New Fujinon Prime Lens Not Yet on Roadmap Coming Next

New Fujinon Lens

If you look at Fujifilm’s latest X mount roadmap, you’ll notice only one lens listed there, that has not yet been announced: the Fujinon XF33mm f/1.0.

But if you were thinking, that being the only lens on the roadmap, it will be also the next one, then you were wrong.

In fact, according to our trusted sources, the next lens Fujifilm will launch for the X system will not be the Fujinon XF33mm f/1.0, but another prime lens, that is not yet listed on the official roadmap.

What could it be?

Well, Fujifilm officially asked us which lenses we would like next, and they offered us several options to vote for.

When we did that last time, Fujifilm took 1:1 your suggestions, and delivered exactly what the FujiRumors community asked for.

This time 16,500 of you voted our massive survey. Check out the results here, and let’s hope Fujifilm listened again.

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Rumors and Discussions

Stay in the Loop

Fujinon XF 16-80mm F4 Review: It Performs Better than More Expensive Professional Lenses

 

Fujinon XF16-80mm f/4

I don’t know you, but I hate it when Fujiiflm announced gear, and then lets us wait 3 months to finally ship it.

This is the case with their “July” announcements. X-T2, XF200, XF8-16 and now XF16-80 and GF50 were all announced in July, but shipped only in much later, between September and November.

In case of the Fujinon XF16-80mm f/4, we still have to wait until the end of September, to finally see it shipping.

As a consequence, we are meager on independent third party reviews…. but a fellow FujiRumors has found one, and shared it with us!

The review with lots of high res samples comes from the Slovakian page ephoto, and here are their conclusions of the lens (google translated):

Fujinon XF16-80 / 4 R OIS WR filled a hole in Fujifilm’s portfolio. This is a lens that everyone who starts Fujifilm should buy and is not sorry to pay for a more versatile lens.

The aperture F4 makes it more suitable for outdoor use. In slightly poor lighting conditions, the photographer is assisted by effective optical stabilization. The scope of the lens allows you to comfortably shoot landscape, nature, architecture.

At the same time, he handles the details and does not fear portraits. When taking pictures in poor weather conditions, you will appreciate the seal. It is the ideal lens for trips, vacations, trips anywhere. The weight is only 440 g.

If you want to shoot with a single lens, this is him. I hope we will meet him, as it will be cost-effective with the X-T30, X-T3 and X-H1.

Personally, I find no mistake on the lens that would make sense to bother. In terms of parameters and price, it provides above-average user value and optically exceeds one of the more expensive professional lenses. Such a good and generally balanced zoom is not easy to see. There is no need to hesitate for a moment.

Make sure to check out the full google translated review at ephoto.

It includes a series of brickwall-test images shot wide open from 16mm to 80mm. Once you access the gallery, click on “Zobrazit” to open the high resolution version.

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Sony Launches A6600 and some Sweet APS-C Lenses – Now Stop Sleeping Fujifilm and Give us MORE LENSES!

Sony finally did it and released very nice APS-C cameras, the Sony A6600 and the Sony A6100 – full introduction here.

Personally I am very happy about the new Sony cameras, because in the high-end APS-C world, Fujifilm is basically without competition, and Sony is a terrific competitor, that I guess we all very much welcome.

But more than the two new camera bodies, I am particularly happy to see they also announced some interested lenses:

The first one is definitely a Pro lens, and goes right after Fujifilm’s XF16-55mm f/2.8.

The second one is a lens, Fujifilm officially considers to make, and in our huge future lens poll, it makes it into the top 10 of your lens wishes.

With Sony now treating with some fine camera bodies and lenses their APS-C system again, I can only hope that Fujifilm will step on the gas again, too.

In fact, this year, we got only 2 lenses for the X system (and one in the current roadmap for 2020):

Now this 100% confirms what we told you back in 2017, that Fujifilm will release 2/3 lenses for each system (X and GFX) a year.

But now look at the APS-C cameras, Fujifilm released (or will soon release) in 2019:

Now that’s just my opinion, but releasing more cameras than lenses in one year is just wrong.

Fujifilm should focus again on giving us more lenses! And as our recent mega-lens-survey showed, Fuji X shooters definitely have lots of unfulfilled needs there.

So it’s nice to see Sony coming out with some fine APS-C lenses. This might push Fuji to speed up their lens development.

The Complete Fujifilm X Series Guide Updated: Now with Fujinon XF16-80mm f/4 and More

I always wondered when Fujifilm would update its complete X series guide. The last update was made back in September 2018 here.

Well, that finally happened!

Fujifilm updated it recently, and the updated guide includes all products released from October 2018 to now, including the brand new Fujinon XF16-80mm f/4.

You can access and download the complete Fujifilm X series guide here.

Look guys, if you really like it to be the first to know Fujifilm stuff, then you have to follow FujiRumors ;).

And here are a few ways to do it best:

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Fujifilm Registered a Third Camera with Code FF190003

Nokishita spotted that Fujifilm has registered a third camera, the FF190003 here.

So we now have a total of 3 registered cameras:

  • FF190001 = ?
  • FF190002 = X-Pro3
  • FF190003 = ?

Usually it needs a few months, for cameras to be announced after they have been registered.

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Not Only Fujifilm X-Pro3: One more Fujifilm Camera Coming in 2019? FF190001 Registered

New Fujifilm Camera

Just recently we reported, that Fujifilm registered a camera with the code name FF190002.

We know that the Fujifilm X-Pro3 is coming. But now nokishita spotted a further registration. It’s the FF190001 (see below).

Usually the time span between registration and announcement is about 1 to 4 months, so we can assume that one more Fujifilm camera is coming in 2019, in addition to the Fujifilm X-Pro3.

I know, given the massive rebate on the Fujifilm X-H1 (which can be purchased for as little as $299 if bundled with the XF8-16), there will be the whole internet world saying this is the Fujifilm X-H1S or Fujifilm X-H2.

Guys, listen to me: it’s not an X-H1 successor! 100% sure. Trust me! It is something else ;). And whoever tells you it’s the X-H2, is just clickbaiting you.

It is also not the Fujifilm X100V, since that one will come out sometimes in 2020 only, so that’s definitely too early to be registered already.

  • FF190001 = ?
  • FF190002 = X-Pro3

So, if you buy the X-H1 today, don’t worry about the FF190001 or FF190002 being its successor.

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