I really like it, because none of the photographers interviewed mentions for a single time the word “Fujifilm” or “megapixel“. They “just” tell us what photography means to them.
Just the fact that Fujifilm shares such videos on their channels, denotes a photographic culture, that, so they tell me, is lacking in some other brands.
It’s surely an exciting time, now that also Canon and Nikon are entering seriously into the mirrorless market. But more competition in a shrinking market… how will it end for the various camera companies?
According to Tony Northrup, it’s a battle between Sony and Canon, with Nikon being the underdog.
Fujifilm will end up in the 4th place, and Micro 4/3 as well as Pentax will basically disappear.
Regarding Fujifilm, Tony & Chelsea say:
lots of different form factors, and retro style. They have carved out a safe niche
however, he also says that this “safe niche” could become hard for Fuji to defend
extremely loyal following (also thanks to Fujifilm listening to customers, like with Kaizen firmware udpates)
customer base is growing and more Pros are moving into Fujifilm
but they are still limited by their sensor size, they only have APS-C, so they won’t make the breakthrough in the Pro market
things Tony and Chelsea love about Fujifilm are “intangible” and do not appear on DxO and DPR
Tony Northrup does not mention Fujifilm GFX medium format system. And overall I see that the big youtube channels don’t really look at this camera. For them, Fujifilm is APS-C.
A pity, since even DPReview says in their GFX 50S review here “this is the best image quality we’ve ever seen.”
Anyway… the moral of the story: apparently only Full Frame is really Pro (not APS-C and apparently not even Medium Format)!
the Ridiculous “is Fuji Pro” question
Of course I don’t agree with this, simply because many Pros already use Fujifilm for their work.
Or maybe those Pros don’t know they are shooting with an APS-C camera? In this case, don’t tell them the sensor in their camera is APS-C, or they will delete years of pictures from their hard drives and send back to clients all the money they earned with Fujifilm pictures over all these years. ;)
No seriously, besides the fun, I find the question if Fujifilm is a professional system often ridiculous.
Just ask top wedding photographer Kevin Mullins, world renowned portrait photographer Damien Lovegrove, ultra famous celebrity photographer Markus Klinko, Magnum photographer David Alan Harvey, official FIA car race photographer John Rourke (and so many others), if Fujifilm ruins their photography or if they get less paid because they use Fujifilm gear ;) .
Down below you see the results zoomed in 200%, and the new teleconverter delivers clearly superior resutls.
As I told you already months before announcements, the old 1.4x teleconverter was designed to work well only down until f/2.8, hence Fujifilm needed to design a new converter that works well also stopped down at f/2.
The new 1.4x Teleconverter is properly supported only by the XF200mmF2, so if you use it on other Fujinon lenses, it won’t work well.