And yet again, Fujifilm’s imaging solution booms.

I’ll skip the Instax part, which keeps up making record profits. Just look at the AmazonUS Overall Photo Ranking, and you will find tons of Instax products at the very top… since years now! Of course we have to see how the patent battle about the square Instax film with Polaroid ends.

Overall, the numbers for the imaging solution are excellent:

Our Imaging Solutions segment recorded revenue of 297.7 billion yen, up 15.6% year-on-year. Operating income totaled 50.0 billion yen, up 76.1% over the same period during the previous year.

About their digital camera business they write:

In the electronic imaging business, revenue increased on strong sales of mirrorless digital camera X Series, including the FUJIFILM X-E3 which was launched in September 2017, the FUJIFILM X-T20 and FUJIFILM X100F, which were launched in February 2017, and the FUJIFILM GFX 50S, a medium format mirrorless digital camera equipped with a large sized sensor, as well as their accompanying interchangeable lenses.

Professional photographers and camera enthusiasts have given high praise to our proprietary technology, which produces impressive depictions reproducing brilliant colors that remain vivid in people’s memories, and the extensive line-up of 31 lenses. In the optical device business, sales increased, reflecting the strong performance of various industrial-use lenses such as thos e for vehicle cameras and projectors.

The MK lens series was also launched, offering a new series of ci nema camera lenses designed for the expanding market of online and related types of video recording.

Their reports also enter in merit of the recent deal they made with Xerox.

You can find all the reports at Fujifilm Holdings here. Here they are one by one:

EARNING RELEASE

Fujifilm Factory Visit

Cinema5d had the opportunity to visit Fujifilm’s Japanese Sendai factory, where the Fujinon MK lenses, the Fujifilm X-T2, Fujifilm GFX and more Fujifilm gear is made.

They do not give us information about Fujifilm’s quality check list, how many lenses or cameras are made each day and other things. It is however always nice to take a look inside the factory, and Cinema5D definitely made a nice video out of their factory visit. Really astonishing to see that every lens is “hand made”, screw after screw.

So video-walk through the Sendai factory and see the video here on cinema5D youtube and at their website cinema5d.

Also, check out Fujifilm latest blog post “How Fujifilm Builds Strong, Quality Cameras“. They confirm that “10 percent of all packaged lenses are randomly selected, unpackaged and loaded onto a camera to ensure they’ll operate properly for customers.”

And btw… I looked closely to every detail, but I don’t think I have seen a Fujifilm X-H1 in the video ;) .

We have more “factory tours” shared here on FujiRumors. Here is a list of them.

• Fujifilm Factory Tour: Manufacturing Our Beloved Fujifilm Gear
• TheVerge: See how Fuji Cameras and Lenses are Made!
• VIDEO: Enter the Japanese Sendai Fujifilm Factory with the Fuji Guys
• Look Inside the Factory: Manufacturing Story of Fuji X-T10

Meike announced (actually is about to announce) the Meike 50mmF1.7, 25mmF2 and 25mmT2.2 also for Fujifilm X.

Regarding the 50mmF1.7, ephotozine writes:

The lens is comprised of 12 diaphragm blades and has a 0.11x magnification ratio.

The three lenses will be available at AmazonUS just like all other Meike lenses.

via Meike