Fujifilm Announces Partnership with Taylor Swift on its Instax Series’ Promotion
Fujifilm announces global partnership agreement with Taylor Swift on its instax series’ promotion
May 9, 2018 (JST)
Fujifilm X-T2 Firmware 4.00 First Looks, What SONY Thinks About Firmware Updates and Kaizen Makes LOTS of Sense
Fujifilm X-T2 FW 4.00 is Out
If you follow FujiRumors also on Facebook, RSS-feed and Twitter (and also allowed browser push notifications!!!), you will have received notification about the new firmware 4.00 for Fujifilm X-T2 about half a second after Fujifilm made it officially available for donwload.
You can download the new firmware here.
Does it Make Sense? – Part 2 :)
In case you missed it, make sure to check out our previous post about it and the huge discussion we are having there.
- Fujifilm X-T2 Kaizen Firmware 4.00 Officially Available… and This Makes NO Sense, FUJI! :)
Of course the “it makes no sense” in my previous article is in part a provocation and surely ironic… but it’s also a bit of a reminder, that we should not take for granted what Fujifilm is doing. These updates cost money and upgrading old cameras means current customers are less likely to buy the latest and greatest Fujifilm gear.
But of course there is also the other side of the medal.
Fujifilm Kaizen firmware updates create brand loyalty and might even attract customers from other brands, who don’t get nearly as much firmware love as Fujifilm X and GFX shooters.
What Sony Thinks About Firmware Updates
Fujifilm X-T2 Firmware 4.00 New Features Guide Available
Fujifilm X-T2 Firmware 4.00 New Features Guide
Fujifilm just published the Fujifilm X-T2 new features guide for firmware 4.00 (English version – select your language).
The firmware itself has been released a few hours ago and we reported (and discussed a lot) about it here.
Another good day to be a Fuji X Shooter! :)
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Fujifilm X-T2 Kaizen Firmware 4.00 Officially Available… and This Makes NO Sense, FUJI! :)
Fujifilm X-T2 Firmware 4.00
Fujifilm just released the final and official Fujifilm X-T2 firmware ver. 4.00, and it brings new features such as focus bracketing, internal F-log, 120 fps slow motion and more, as well as improvements such as faster autofocus in low light.
Definitely one of Fujifilm’s notorious and much-loved Kaizen updates. So don’t wait any further and download your new X-T2 camera… for free.
- Fujifilm X-T2 Firmware ver. 4.00 – download here
No Eterna? Shoot F-Log and then use the Eterna LUT file, which is available for free.
Having problems to update your firmare? Then read Rico’s “Tips for Updating your Firmware“.
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This makes No Sense, FUJI!!!!
Of course it makes no sense for Fujifilm to update the “old” X-T2 and bring it almost to the level of the brand new Fujifilm X-H1, since X-T2 owners will now have fewer reasons to upgrade to the X-H1.
Also, it makes no sense to massively improve a camera, the X-T2, that will be replaced very soon by the Fujifilm X-T3, which we have shared already many specs here on FR and will be announced shortly before photokina in September 2018.
Firmware updates are economically speaking a loss business for Fujifilm. They cost lots of money and extend life span of old products, which consequentially means people will keep their old gear longer and do not upgrade to the “latest and greatest“.
It happened to me, with the Fujifilm X-T1, that Fujifilm kept up improving so many times, that I simply sitcked with it, despite the X-T2, X-Pro2, X100F, X-T20 and all the other “better” cameras that followed… at least until the Fujifilm X-E3 came along… a temptation too big for me to resist.
So kudos to Fujifilm for consistently making the wrong thing and delivering us customers firmware updates. Many other companies simply force people to buy the newest camera to get the latest features (and make more money doing so).
In a world, where Apple released firmware updates that slowed down terribly my iPhone SE in order to force me to buy their latest model, it’s good to know that there is a company out there, Fujifilm, that actually thinks at customer support… and happiness… by improving their products over the years via free firmware updates.
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Fujifilm X-T2 Firmware 4.00 Download File Leaked at Fujifilm Cina – Full List of Features but DO NOT DOWNLOAD
Fujifilm X-T2 Firmware 4.00
As you know, Fujifilm said they will release a firmware update for the Fujifilm X-T2, GFX, X-Pro2 and X-H1 in May.
Now Fujifilm China has made the firmware file ver. 4.00 available for download here.
We DO NOT RECOMMEND to upgrade your X-T2 until it is available at Fujifilm’s global site here, which currently still shows firmware ver. 3.00.
It looks like somebody at Fujifilm China has pushed the “publish” button too early.
Do NOT upgrade because:
- Fujifilm could find a last second bug before the official release, and hence fix the bug before the official launch
- If you download and install the Chinese X-T2 ver. 4.00 now, and if Fujifilm really finds a last second bug and delays firmware 4.00, once the official ver. 4.00 will be out, your camera could have problems to upgrade to the “official” ver. 4.00, since there could be a conflict and your X-T2 will say that firmware 4.00 is already installed.
- Wait… please wait… it can’t be long anymore… must be a matter of a few days
I do share the information here on FujiRumors about the Chinese firmware leak, because it includes the full list of features the X-T2 will get with firmware ver. 4.00.
FULL FIRMWARE UPDATE DETAILS: