Fujifilm X Lens Roadmap: Two Fujinon MK II Lenses Coming Between Now and March 2021 plus XF50mmF1.0 and XF70-300mmF4-5.6

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You might remember, how back at the awesome Fujifilm X summit in February, the Japanese Fujifilm manager said there will be 4 new lenses coming within the next 12 months.

One of them is the Fujinon XF50mm f/1.0.

FujiRumors investigated, and told you already a few weeks ago, that another one will be the Fujinon XF70-300mm f/4-5.6.

And now, thanks to a trusted source, we can tell you that the remaining two lenses will be Mark II versions of existing lenses.

So, from now to March 2021 we will get:

Whenever I can, I will let you know, which one will be updated (I honestly do not know at this point in time). But don’t miss it when it happens, and follow FujiRumors.

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Viltrox 23mm f/1.4 now Available for $329 only

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Viltrox just officially released the Viltrox 23mm f/1.4 for Fujifilm X mount for $329 only.

As a comparison, the equivalent Fujinon XF 23mmm f/1.4 costs you $899. This means the Viltrox costs you 63% less than the Fujinon lens. Not a bad deal.

This is one of the four autofocus lenses Viltrox offers for the Fujifilm X system.

You can find the Viltrox 23mm f/1.4 at the Viltrox store here, but it should soon follow also on BHphoto, AmazonUS, Adorama and eBay.

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Hooray! Fujifilm X-E4 Shows Up in Internal Fujifilm Roadmap Again!

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Message to Source: Mega-Thanks! As an X-E line lover, you really made my day!!!

And since you contact me anonymously via nickname, I have something to ask you. I did read also the rest of the message. Thanks a lot for that. I am investigating, and I believe I know the answer to some of the things you told me, but not all.

If you want, you can contact me via email or personal message on social media. So I would tell you what I know (or think to know) and maybe you can confirm or not. You can also make a fake email if you prefer.

But if you prefer not, then of course it’s also fantastic help just to use the rumor box with your nickname. In that case, if I have something to tell you, I will try to do it via the blog, as I do today.

Regarding the other information you sent me: I will wait a little bit, just in case you decide to contact me, so I can share something with you, and we can decide together how to share. Otherwise I will proceed as usual, and share the information as I received it from you soon.

X-E4: I Am Back

Two months ago I told you that the Fujifilm X-E4 had been axed by Fujifilm.

Multiple sources confirmed this.

But I also told you that, if there is one rumor I hope you guys will one day sh*tstorm on me, because I was wrong, then it’s this one.

And guess what?

A highly trusted source decided to make my day (and the one of many other fellow X shooters), by telling us the Fujifilm X-E4 is now back on the internal Fujifilm camera roadmap!

So, actually the “X-E4 is dead” is technically not a wrong rumor.

In fact, the X-E4 has been really axed back in late 2019/beginning 2020. But Fujifilm put it back on the roadmap just very recently in April. And yet, unless a Fujifilm manager one day confirms, what I know is true, I will move the X-E4 rumor in the “wrong rumors 2020” list anyway.

Sh*tstorm or not, I really don’t care. I know the truth, and even more important is that the X-E line is back on the roadmap. This makes me happy!

And now let me grab my old dog and go out on the fields around my home with a smile on my face :).

Ah, Fuji… don’t forget the tilt screen this time ;).

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The Key to Happiness: my X-E3 + a Beer :)

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ON1 360° Announced

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ON1 360° has just been launched.

ON1 360° connects ON1 Photo RAW 2020 on macOS and Windows computers with a new, free ON1 Photo Mobile app for iOS and Android devices (coming in late June also). ON1 360° is the complete photography ecosystem that photographers have been waiting for, giving them more choice and more control. Multiple options for syncing files, control of file storage methods, and new capabilities for managing and editing across devices no matter where files are stored are available in ON1 360°.

At the core of ON1 360° is ON1’s new cloud storage service and sync technology, which allows photographers to sync photos, metadata, and edits, as well as albums, cataloged folders, and more between all their computers and devices, external hard drives, or even network drives without requiring the original files to be stored in the cloud. Unlike other cloud service offerings, ON1 360° will allow customers to choose which files or folders to sync, where the files live, as well as their preferred storage format.

You can check out all details in this dedicated ON1 post.

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FUJIFILM Postpones Announcement of Financial Results for the Fiscal Year 2020 due to COVID-19

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Fujifilm just announced the postponement of the release of the financial results for the fiscal year ended March 31, 2020*. They need more time to make the report due to COVID-19.

They anticipate the inevitable: COVID-19 had a big impact on “some products“, and you can be sure cameras are one of those products.

The impact of COVID-19 is also seen on sales of some products and services. The effect on the performance for the fiscal year ended March 31, 2020 is currently under review and shall be notified as soon as we identified matters requiring disclosure

Overall, though, Fujifilm is in a better position than Nikon for example, as Fujifilm is a very diversified company. Down below you can see the yearly stock performance of Fujifilm, Nikon, Canon and Sony.

Also Nikon and other companies have postponed the fiscal year results announcement.

* the Japanese fiscal year 2020 started on the 1st of April 2019 and ended on the 31th of March 2020.

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