New Fujifilm Financial Results: COVID-19 Can’t Stop X-T4 and X100V, Instax Rises Again but Pandemic Still a Serious Issue

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The latest Fujifilm financial results for the 2nd quarter 2021 (1 July 2020 to 30 September 2020) have been released.

Of course COVID-19 had a terrific impact, but there are some signs of recovery and hope.

First of all, after a couple of rather negative reports in the past, Instax seems to be growing strong again, which is, as we know, the real money machine of the imaging division.

But also sales of the Fujifilm X-T4 and X100V were “brisk” and there is a recovery trend in the when it comes to digital camera sales.

And yet, overall the numbers are still negative due to COVID-19, but Fujifilm writes:

Operating income was down, but if COVID-19 impacts are excluded, the segment secured income of a similar level to last year

Overall Fujifilm writes:

In the Imaging Solutions segment, consolidated revenue amounted to ¥113.9 billion (down 26.1% from the same period of the previous fiscal year). Sales of products and services in general decreased due to the impacts of stay-at-home orders, temporary closure of retailers, and a variety of events not being held, or being cancelled, in many cities worldwide due to the spread of the COVID-19 pandemic.

Consolidated operating loss amounted to ¥2.1 billion.

[…]

In the electronic imaging field of the optical device and electronic imaging business, temporary closure of retailers and fewer opportunities to take photos due to the COVID-19 pandemic resulted in a decline in revenue. The digital camera market as a whole faced severe challenges and overall demand declined far below the previous year’s level. Nonetheless, sales increased steadily for FUJIFILM X100V, a high-end, compact digital camera launched in February 2020, and FUJIFILM X-T4, a mirrorless digital camera highly regarded for its high-speed AF and advanced video performance, launched in April 2020. In July 2020 we launched the FUJINON Lens GF30mmF3.5 R WR as a new interchangeable lens for the GFXSeries, providing a compact wide-angle prime lens that delivers ultra-high resolution. Then, in September 2020, we launched a new addition to our lineup of interchangeable lenses for the X Series in the form of the FUJINON Lens XF50mmF1.0 R WR, a large-diameter mid-telephoto prime lens, thereby enhancing the appeal of our products as systems through a generous lineup of lenses. Going forward, we will continue providing value-added products and revitalizing the market, along with sharing the joy of taking photos.

In the optical device field, revenue decreased, reflecting reduced sales of broadcast and cinema lenses due to cancellation of sports events, and suspended filming of television dramas and movies, as well as reduced sales of vehicle-mounted lenses due to lower demand in the automotive industry worldwide. Demand for lenses for security purposes held firm, and revenue for the second quarter was higher than the same period of the previous fiscal year. Aiming to achieve business growth in this field, we are expanding our business domains and developing innovative products that satisfy the diverse needs of the market, including developing and launching ultra-short-throw projectors and long-throw security cameras, and developing new multispectral camera systems.

Here are the various documents:

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Fujinon XF70-300mm F4-5.6 Possibly with 67mm Filter Size

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We recently published a size comparison here between the upcoming Fujinon XF70-300mm f/4-5.6 and other longer Fujinon X telephoto zooms.

In that article, we reported how FR-reader Fujiste calculated a filter size of 72mm.

Now FR-reader Xandros contacted me with his own calculations of the filter size, and according to him the filter size should be of 67mm. You can see his measurements in the image above.

As for its overall size, here on FujiRumors we calculated the length of the Fujinon XF70-300mm f/4-5.6, and we saw that it is roughly 1.5 cm longer than the Fujinon XF55-200mm f/3.5-4.8.

I guess the very compact size of the XF70-300mm f/4-5.6 will make it the strongest competitor to the good old XF55-200mm, and that’s probably the reason why Fujifilm is now heavily discounting the XF55-200mm.

What a nice lens Fujifilm gave us here!

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My Cat and my XF18-135

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Hartblei RBZ-S Shift and Focus all Mamiya RB/RZ Lenses on Fujifilm GFX Announced

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Official Annoucement

The new Hartblei RBZ-S Shift and Focus all Mamiya RB/RZ Lenses on Fujifilm GFX. Here combined with a 75mm RZ Shift – achieving double shift with great quality and front plus rear shift.

Price will be determined, Device will be sold directly through Hartblei Ukraine.

Additionally to the GFX mount shown here,  there will be exchangeable mounts for all Mirrorless Cameras: Nikon Z,EOS R,Leica L and Sony E-mount.

The GFX Community

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via HCam.de

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Sigma Says DC DN Lenses for Fujifilm X Mount will Hopefully Come in 2021

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Here on FujiRumors we often discussed the wish for Sigma to make Fujifilm X mount lenses.

However, up until today Sigma has officially always kept a rather pessimistic position on that.

In fact, here are some of Sigma’s past statements:

Sigma CEO said here:

Fujifilm Customers Would be Our Ideal Customer, but Fujifilm Does Not Disclose Their Protocols

Sigma CEO said here:

Our Mission is to Support as Many Systems as Possible, but our engineering resources are limited, so we need to prioritize projects, depending on the demand from the customer

On Fujifilm’s side, initially top managers said this here:

Fujifilm does not need to share X mount protocols with third-parties, since we offer already lots of glass

But I guess the pressure coming from the Fujifilm community was big enough, to make them change opinion later on:

We Open X Mount to Third Parties […] Kenko Tokina actually already announced three lenses for X-mount, with autofocus […] Many customers want more lenses, and we want to satisfy that need

Last but not least, here is one of the rumors we shared back in 2018:

SIGMA Will Make FUJIFILM X Mount lenses if X series Camera Sales Increase by 20%

Well, today, for the first time, we have an official Sigma statement that allows us for the first time to have hope Sigma X mount lenses could come.

In fact, when fellow FR-reader Rob (thanks for letting me know) wrote to Sigma that he can’t wait for X mount DC DN lenses, and there is no excuses not to make them since Fujifilm released their AF protocols, Sigma answered publicly on their official social media channels:

Hopefully we’ll see such in 2021.

But still be careful: they say “hopefully”, so nothing is yet set in stone.

In the past we did launch a massive survey, where we listed all Sigma lenses and did let you vote on which one you’d like to get also for Fujifilm X mount. Your top 10 Sigma-wishes turned out to be the following ones:

  1. Sigma 18-35mm f/1.8 DC HSM
  2. Sigma 50-100mm f/1.8 DC HSM
  3. Sigma 56mm f/1.4 DC DN Contemporary
  4. Sigma 16mm f/1.4 DC DN Contemporary
  5. Sigma 35mm f/1.2 DG DN Art
  6. Sigma 150-600mm f/5-6.3 DG OS HSM
  7. Sigma 10-20mm f/3.5 EX DC HSM
  8. Sigma 30mm f/1.4 DC DN Contemporary
  9. Sigma 500mm f/4 DG OS HSM
  10. Sigma 85mm f/1.4 DG HSM Art

If you want, you can check out and still vote the full survey here.

Crossing fingers some of the them will come also for Fuji X mount in 2021!

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